$35 million for new home of football in Queensland thanks to Matildas success

Nudgee Recreation Reserve

Football Queensland and the Brisbane City Council have struck a landmark $35 million deal for the development of Nudgee Recreation Reserve in the city’s north.

The deal will help to transform the former landfill site into the centre of football in Queensland. It will include the building of six state-of-the-art multipurpose sports fields, the installation of sport field lighting to facilitate the playing of games in the evening, a new club house, and also a number of community facilities including a playground and even a BMX track.

It is a significant contribution to the game in Queensland, where following the success of the FIFA Women’s World Cup, both governing bodies and politicians alike are throwing their empathic support behind football’s development for both girls and boys.

In Queensland, football is the state’s largest participation sport and has seen rapid growth particularly in the women’s game. The hope is that Nudgee’s development will help to meet the demands of all Queensland football but particularly the recently launched Girls United social league, giving it not only fields but also a headquarters.

Speaking on the impact that the Matildas success has had on the decision to provide such significant funding, Lord Mayor Adrian Schrinner directly correlated the two.

“The incredible efforts of our Matildas and the huge crowds during the Women’s World Cup show this facility is being delivered right in time to meet the booming participation in football by women and girls,” he said via press release.

Football Queensland CEO Robert Cavallucci expressed similar sentiments, reflecting on the growth and reach of the game in the state.

“Today’s announcement will help meet the existing pressures and demands of the 40,000 strong club-based participants in Brisbane LGA and further support the delivery of community, development, and female football programs to the more than 35,000 social players in Brisbane as part of a Metro North Football hub,” he added via press release.

“Enabling infrastructure projects like this are key to delivering opportunities for the thousands of boys and girls who are being turned away by local clubs every season due to a lack of infrastructure to service the current demands of our ever growing game.

“I’d like to commend Lord Mayor Adrian Schrinner and recognise the great work of the Brisbane City Council for acknowledging this and delivering such a critical boost to the community. Football Queensland will create more places for the local community to play football and deliver more programs to improve the football experience for participants of all ages, abilities and backgrounds.

“The success of the biggest ever FIFA Women’s World Cup currently happening in our own backyard is a reflection that Brisbane is a football city, with a huge appetite for the beautiful game.

“With the CommBank Matildas inspiring a new generation of young male and female footballers, infrastructure like this facility will ensure we can serve the next generation by meeting the infrastructure needs of today.”

This announcement is a significant victory for Australian football as it shows the impact that the Matilda’s success is going to have at the public funding level. As the game has often struggled for recognition against the other established codes, it is wonderful to see the beautiful game being championed by our women’s team and for that success to be inspiring not just young boys and girls take up the sport but also for politicians to dig deep.

Developments like Nudgee being fundamental in allowing our future Sam Kerrs and Mackenzie Arnolds in Brisbane to reach those dreams.

Nudgee Recreation Reserve’s development has already got under way and is expected to be completed by the end of this year.

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UEFA and Coca-Cola Extend Collaboration Ahead of EURO 2028

UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament. This partnership, which began in 1988, celebrates a 40-year milestone in one of European football’s longest-standing commercial relationships.

Under the renewed agreement, Coca-Cola will serve as the official non-alcoholic beverage sponsor of UEFA EURO 2028, set to take place across the United Kingdom and the Republic of Ireland.

The deal grants Coca-Cola exclusive pouring rights at all nine host stadiums, visibility in official fan zones and villages, LED pitch-side branding, as well as global digital rights and fan engagement initiatives.

40 Years Strong: Coca-Cola and UEFA Unite Fans Worldwide

UEFA’s Executive Director of Marketing, Guy-Laurent Epstein, highlighted the impact and longevity of the collaboration.

“Since 1988, Coca-Cola has been a proud supporter of the UEFA European Football Championship. Together, we have created lasting memories across generations. As we embark on our 11th consecutive tournament together, we look forward to delivering even more memorable experiences for supporters,” he said via press release.

Javier Meza, Marketing President for Coca-Cola Europe, described the renewed deal as a key element of the brand’s wider experience-focused marketing strategy.

“UEFA EURO 2028 will mark 40 years of Coca-Cola’s collaboration with UEFA. We will proudly refresh and inspire fans in stadiums, fan zones, and at home. This partnership supports our mission to bring people together, and we look forward to creating uplifting experiences that bring fans even closer to the action,” he said via press release.

Attendees will have access to a range of Coca-Cola beverages, including Coca-Cola, Powerade, water, and ready-to-drink coffee and fruit-based drinks, with options available in low-sugar and sugar-free varieties.

Coca-Cola has played a part in many of the tournament’s most memorable moments, from the 1988 finals in West Germany to recent editions featuring advanced digital activations.

The company will leverage its rights across retail, live events, digital platforms, and in-venue experiences, advancing from traditional stadium advertising to a multi-channel approach to engage consumers.

Macarthur Bulls Teams Up with DLK Advisory

Macarthur Bulls FC has confirmed a colloboration with DLK Advisory, who will come on board as a corporate partner backing the Club’s business and networking events for the coming two seasons.

DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.

As a key element of the affiliation, DLK Advisory will team up with the Bulls’ commercial department to create quality networking experiences that reinforce relationships within the Club’s corporate network and spotlight the energetic, forward-thinking business community linked to the A-League.

Reflecting on the new alliance, David Lilja, Director of DLK Advisory, shared his excitement about the collaboration and the values both organisations bring to the deal.

“We are proud to partner with the Macarthur Bulls as they continue to inspire their supporters and the wider community,” he said via press release.

“This partnership provides a wonderful platform to introduce our refreshed brand, DLK Advisory – a firm built on trust and driven by excellence.

“We provide strategic accounting and tax solutions to a diverse range of clients, and like the Bulls, we are committed to performance, teamwork, and achieving outstanding results. We look forward to supporting the club’s success this season.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, highlighted the value DLK Advisory will bring to the club’s growing corporate network.

“DLK Advisory are a fantastic addition to the Bulls family, their expertise will add real value to our corporate events program, ensuring our partners and stakeholders have meaningful opportunities to connect, share ideas, and grow together,” he said via press release.

“This partnership reflects our commitment to delivering a first-class experience on and off the field.”

The accord with DLK Advisory opens new opportunities for the Bulls to connect with the business community, fostering innovation, growth, and shared success throughout the region.

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