BeIN Sports continue as Serie A broadcast partners

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Round 1 of Italy’s Serie A kicked off with beIN Sports Australia showcasing the opening round, and will continue to do so for the rest of the 2021/22 season and beyond.

A last-minute agreement on the eve of the campaign saw matches broadcast as per normal last weekend. An extension to the media rights agreement will ensure that beIN Sports remain as the exclusive home of Italian football in Australia until 2024.

Established in 2012, beIN Sports is a global network of sports channels owned and operated by the Qatari media group beIN.

Serie A fans will relish the opportunity to watch one of the most successful and most-watched leagues in the world live and exclusively on beIN Sports. In addition, the return of greater crowds in stadiums across Italy will make for an even greater viewing experience for Australian-based fans.

The deal will see the likes of European giants Juventus, Roma, Lazio, Internazionale, AC Milan, Napoli and recent high-flyers Atalanta battling it out each week to reach the summit of Italian football.

Serie A has attracted some of the world’s top talent over the past seasons, with marquee signings like Cristiano Ronaldo, Paulo Dybala, Ciro Immobile, Romelu Lukaku and Alexis Sanchez all on display in recent seasons.

The continuation of Serie A’s agreement reaffirms beIN Sports as the home of the top four European leagues in Australia.

beIN SPORTS’ football rights portfolio in Australia includes LaLiga, Bundesliga, Ligue 1, EFL, SPFL, and the Carabao Cup – alongside international tennis and rugby tournaments.

beIN SPORTS is available in Australia via the Kayo, Foxtel, Fetch and beIN SPORTS CONNECT platforms.

Mike Kerr, Managing Director of beIN Asia-Pacific, was delighted to have secured Serie A for a further three seasons from 2021/22.

“With the extension of Serie A’s rights in Australia, we are proud to be the trusted broadcast partner for Italy’s top flight across the Asia-Pacific region. Serie A complements our incredible portfolio of European football in one of our most valuable markets, Australia,” he said.

“We are pleased that fans can continue watching the best Italian clubs and talent on beIN SPORTS. As the leading pan-regional sports broadcaster in the region, we aim to work alongside our affiliate partners to grow audiences and provide a compelling sports experience across all screens.”

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Liverpool’s Bold New Move: The Game-Changing Partnership Set to Revolutionise the Club’s Future

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Liverpool Football Club has kicked off a major new era by signing a multi-year global partnership with Trimble, a leading technology company set to revolutionise the club’s infrastructure and day-to-day operations.

The partnership will debut with a massive redevelopment of the Liverpool FC Academy — a project that promises to transform the way future Reds stars train and develop. The upgrade will feature a new full-size indoor pitch, an outdoor pitch with stands, and state-of-the-art medical and sports science facilities designed to nurture the club’s next generation of talent.

Using Trimble SketchUp®, the redevelopment will create a world-class environment for young players to learn, train and thrive. This collaboration ties directly into Liverpool’s broader vision to drive innovation, boost performance, and ensure its facilities continue to meet the demands of the modern game.

Beyond the infrastructure improvements, Trimble’s brand will also feature across Anfield and LFC’s digital platforms — reaching one of the largest audiences in global sport. With more than 215 million social followers, 12 million YouTube subscribers, and a staggering 583 million cumulative TV viewers across all competitions during the 2024/25 season, Trimble is set to gain enormous worldwide visibility.

Ben Latty, Chief Commercial Officer at Liverpool, said:
“Trimble’s technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game – starting with the redevelopment of our Academy.

“Innovation has always been central to the club’s approach, and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff and fans. We’re delighted to welcome Trimble to the LFC partnership family.”

Rob Painter, President and CEO of Trimble, added:
“Our collaboration with Liverpool Football Club is a pivotal step in expanding our global reach.

“LFC, much like Trimble and its dedicated customers, embodies excellence and a relentless passion for continuous improvement. We’re confident that this unparalleled exposure will propel the brand further with extended global resonance.”

Liverpool’s latest move isn’t just another sponsorship deal — it’s a statement of intent. By joining forces with Trimble, the club is doubling down on innovation, investing in the future, and ensuring its young stars have the best possible platform to shine for years to come.

Launceston City Launches Inclusive Facility Upgrade

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Image Credit: Our Game

Launceston City FC has announced that work has commenced on a new refurbishment for the club’s change room endorsed by the Play Our Way program.

Built in 1979 by the club’s volunteers, the facility’s new refurbishment will include a new roof, a multipurpose and education room, a parent room, renovated changerooms, an undercover walkway, and a new entry.

Launceston City FC Director and lead strategic lead for the project, Jesse Woodroffe, spoke to Soccerscene about what the refurbishment will do for inclusivity and equality around the community.

“What it does is shows that we are a club for everyone, and having a standalone designated facility that’s prioritised for women and girls, sends a signal that sport is for everybody and gone are the days where there isn’t equal access,” she said.

“We are seeing a great shift nationwide in equitable access to facilities, grounds and change rooms; certainly, it wasn’t that way a few decades ago.

“Our hope is that we can offer this room and these facilities out to other groups or NGO’s as well.”

Launceston City aims to complete the refurbishment by April next year in order to have the new change rooms available for the upcoming season.

The project is supported under Stream 1 of the Australian Government’s $200 million Play Our Way Program and aims to deliver modern, inclusive changerooms for women and girls in Launceston’s community.

The Play Our Way Program

The Play Our Way Program is designed to remove barriers to participation, reduce discrimination, and promote equality in sport by funding local initiatives and ideas.

An input of experts across the sport sector and key Australian government agencies helped design the program, including an expert advisory panel of women with experience in community and professional sport.

“Play our Way is an opportunity for local governments, community organisations, the not-for-profit sector and sporting organisations to seek funding for localised solutions and improvements,” said Minister for Communications and Sport, Anika Wells, in a press release about the program.

“The program will be available for all sports, but it is anticipated soccer, as the highest participation sport in Australia, will need significant resourcing in the wake of the greatest Women’s World Cup ever.”

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