Coopers Stadium upgrades progressing smoothly

Adelaide United’s Coopers Stadium upgrades are running as planned as it receives back-of-house improvements to prepare for the 2023 FIFA Women’s World Cup.

Back in August 2021, the club announced that the stadium would receive a massive $53 million upgrade in conjunction with Adelaide Venue Management and the South Australia Government.

The upgrade was announced to significantly improve training and playing environments, as well as upgrades inside the stadium to many different facilities. An increase in stadium capacity was not involved in the plans.

Adelaide United CEO Nathan Kosmina spoke to Box2Box to give a further insight into the stadium upgrades.

“The renovations are ongoing at the moment, the bulk upgrades are happening as we speak and we expect most to be complete post A-League season. However some renovations won’t be complete until after the Women’s World Cup,” he said.

Coopers Stadium (formally Hindmarsh) has been the heart and soul of soccer in South Australia since the 1960’s, and although it doesn’t resemble what it was back then, Kosmina reflected on a traditional home for football in the state.

“It’s been the home of SA football since the 60’s, it doesn’t resemble now what it was back then but its still the same block of land that it always has been so its got a lot of history and culture,” he said.

The stadium has been home to many different sporting events and organisations for over 60 years, and has hosted NSL finals, Socceroos matches, Rugby Union and Rugby League.

Coopers was also used for the 2000 Olympics where it recorded it’s largest ever attendance of 18,340, when Italy drew 1-1 with Nigeria in a group stage match.

One of the main concerns for the stadium was making sure the atmosphere inside the venue remained as intimate as possible post-renovation, to ensure the best possible fan experience for all that will attend.

“We were heavily involved in the planning and what Coopers will look like in the future and our priority is to keep that intimate atmosphere,” Kosmina stated.

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“One of the challenges is that part of the stadium is bordered by roads, almost underneath the stands and even near a church. So in terms of increasing the size of the stadium, that was never on the radar.

“What we will see in the next 12 months is a lot of back-of-house upgrades, and the change rooms have been done which has really been first priority considering we have a lot of A-League Women’s games here.

Whilst some renovations won’t be complete until after the Women’s World Cup in 2023, what will be ready is a wide variety of new stadium features that Kosmina is hoping will have a positive impact on fan and media experience.

He stated that the stand on the eastern side of Coopers will be getting one of the biggest upgrades, which includes new audio, new LED, new big TV screens, new media facilities and new food and beverage facilities.

When it comes to something such as unveiling the upgrades to the public, it won’t be too noticeable or impressive to the eye, however the process of the redevelopment is mainly designed to thoroughly improve fan experience for upcoming international events.

“This is an upgrade that has been 20 years in the making, the stadium hasn’t bee improved since the 2000 Olympics,” Kosmina said.

“After the renovations are complete, I’m sure Coopers Stadium will still be a lot of peoples favourite stadium to attend in the country for A-Leagues, the only difference is that its just being brought into the 21st century.

“Next year we should have what feels like a new venue to play at.”

You can listen to more of what Nathan Kosmina had to say on the most recent Box2Box podcast episode here.

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Glasgow City FC and ALT Champion Sustainable Women’s Football

Glasgow City FC has confirmed a new deal, which the club believes could serve as a model for funding a sustainable future for women’s football.

Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.

The City Collective has now secured title sponsorship from ALT, a Glasgow-based creative campaigns agency led by co-founder Laura Haggerty.

At its heart, ALT specialises in strategic use of media and digital channels, and they build on this expertise by working with a collective of external experts, the ALT Collective, which includes specialists in brand design, PR, web development, and insight.

Glasgow City FC Head of Commercial Stef McLoughlin, expressed the values that guide the club and its community.

“‘Well behaved women seldom make history’ is an ethos we carry into everything we do. In the words of our co-founder, Laura Montgomery, it honours the many women who have defied expectations to make change and speaks to our players, our supporters and our community who continue to do the same,” she said via press release.

“Laura and ALT are the types of individuals and businesses we dreamed of attracting to the City Collective, and we’re thrilled they’ve seen the potential to partner with us in such a meaningful way.”

Founded in 2018, ALT is a creative campaigns agency that has quickly established a strong presence in women’s sport and beyond, delivering marketing campaigns for national and club-level women’s competitions, as well as the World Boxing Championships, which this September featured men’s and women’s bouts on equal footing.

ALT Co-founder Laura Haggerty, reflected on the shared vision between the agency and the club.

“When I heard about the club’s desire to combine Glasgow’s female business, cultural and sports leaders under one network, I knew instantly we shared values. I am convinced the City Collective can mature, not only being of great mutual benefit to the club and its supporters, but become a brilliant template for all women’s football teams to follow that will help galvanise and grow its support base and advocates,” she said via press release.

“I’m so proud ALT will be working in partnership with the club to improve its standing in the city, and create lasting, tangible opportunities for powerful women to connect with each other across the city.”

This alliance sets a new benchmark for women’s football, promoting both sustainability and growth by creating lasting opportunities, strengthening community engagement, and providing a model for other clubs to follow.

Macarthur Bulls Strengthen Ties with Better Life Mobile

Macarthur Bulls FC has confirmed that Better Life Mobile will join the club as a major supporter for the current season.
This new alliance brings together two organisations dedicated to value, community involvement and inclusion, with Better Life Mobile set to feature on the sleeve of the Bulls’ 2025/26 jersey.

Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.

Its social impact has been acknowledged internationally, with the company receiving the Most Impactful MVNO award at the MVNO Nation Awards in Spain for both 2024 and 2025 ceremonies, highlighting its leadership and commitment to environmental, social, and governance (ESG) excellence.

Better Life Mobile began when its founders, Russel and Adrian, set out to help people experiencing homelessness access affordable mobile service, a need they saw was being ignored. Since then, the mission hasn’t changed: to make mobile phone use more equitable and affordable for everyone.

Through its connection with Macarthur Bulls, Better Life Mobile will offer members, fans, and club staff access to its prepaid mobile and internet services delivering strong coverage, flexible plans, and competitive pricing, while supporting the club’s commitment to affordability and community accessibility.

Better Life Mobile CEO Ante Zizic, shared his enthusiasm for the new collaboration.

“Partnering with Macarthur Bulls is a perfect match for Better Life Mobile. We believe strongly that access to affordable, transparent mobile and internet services is a key enabler for community participation and connectivity. By working together with the Bulls, we can offer supporters and members a real alternative in telecommunications – one without hidden fees, one that supports inclusion, and one that gives value. We’re excited to play our part in the club’s success and its connection with the local community,” he said via press release.

Macarthur Bulls FC Chief Commercial Officer Mark Jensen, reflected on the significance of the new collaboration for both the club and its community.

“We are thrilled to welcome Better Life Mobile as a major partner of the Macarthur Bulls,” he said via press release.

“This partnership strengthens our commitment to making our club accessible, community-focused and future-facing. With Better Life Mobile’s flexible and fair prepaid mobile and internet solutions, our supporters, players and volunteers will benefit, and the club’s reach and digital engagement will be enhanced. We look forward to a successful and dynamic collaboration.”

Better Life Mobile seeks to give back to the community through a range of social initiatives, providing mobile phones with free credit to those most in need. Its annual “Santa Calls” campaign supplies community organisations and welfare agencies across Australia with free phones and call credit.

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