AC Milan confirm $1.78 billion ownership takeover

RedBird Capital Partners have agreed a deal with fellow US private equity firm Elliott to acquire Italian football giants and title winners AC Milan in a deal that values the side at €1.2 billion ($1.78 billion AUD).

The two parties have confirmed the transition to new ownership, which will take place over the European summer – the deal is expected to close no later than September 2022.

Elliott, which acquired the Serie A club in 2018 when former owner Li Yonghong failed to make loan repayments to the hedge fund, will retain board member seats and minority share in the team.

RedBird, which is overseen by managing partner Gerry Cardinale, says its priority for Milan is to work with the club’s existing title-winning sporting and management team in supporting the Italian champions ongoing resurgence.

Following the acquisition of the historic European powerhouse, Cardinale said in a statement:

“We are honoured to be a part of AC Milan’s illustrious history and are excited to play a role in the club’s next chapter as it returns to its rightful place at the very top of Italian, European and world football. I want to thank Gordon Singer and the entire Elliott team for the tremendous work they have done over the last four years in rebuilding Milan and returning it to its rightful place at the top of Serie A.

“RedBird’s investment philosophy and track record in team ownership has shown that football clubs can be successful on the pitch and sustainable off it – we are looking forward to a long term partnership with the club, its management team and Milanisti around the world to keep propelling Milan in the years to come.”

Elliott managing partner, Gordon Singer, added to the statement:

“When Elliott acquired AC Milan in 2018, we inherited a club with a tremendous history, but with serious financial problems and a mediocre sporting performance. Our plan was simple: to create financial stability, and to return AC Milan to where it belongs in European football. Today, I believe we have accomplished both.

“As we make this remarkable transition to AC Milan’s next chapter, I want to express our deepest sense of humility, pride and above all gratitude for the experiences we have shared with each member of the AC Milan family: We could not have done any of this without you, Il Popolo Milanista.”

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Arsenal Secures Exciting New Deal with Paramount+

Arsenal FC has unveiled a global partnership with Paramount+, drawing the major streaming service further into top-tier football as the race for fan engagement intensifies across sport and entertainment.

The deal makes Paramount+ an Official Partner of the club, embedding the platform’s branding and content across Arsenal’s matchday experience and digital channels throughout the 2025/26 campaign.

The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.

The collaboration will see Paramount+ integrated throughout matchdays, including in-stadium branding, big-screen presence, programme features and themed activations at both men’s and women’s games. The platform will also be showcased across select retail and digital fan-experience channels.

Executive Vice President and International General Manager of Paramount+, Marco Nobili emphasised the shared global reach and enthusiasm behind the collaboration.

“We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion,” he said via Official Club media release.

Arsenal’s Chief Commercial Officer, Juliet Slot underscored how the strategic collaboration enhances the club’s commercial strength and fan experience.

“We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies,” she said via Official Club media release.

Paramount+ will tap into Arsenal’s strong social media presence, especially on TikTok, YouTube, and Instagram to share content aligned with key releases during the 2025/26 season. The initial activation, centred on the new season of Landman, will showcase first-team players alongside influencer Sharky, Eberechi Eze, William Saliba, and Gabriel Martinelli.

Shake2Go by Optislim Named Major Sponsor of Oakleigh Cannons

Shake2Go, by Optislim, has been named major partner of the Oakleigh Cannons for the 2026 season, with the brand to feature prominently on the front of the club’s playing shirt. The sponsorship brings together a fast-growing Australian nutrition brand and one of the country’s most respected grassroots football clubs.

Meet Shake2Go – Australia’s first high protein + vitamins shake packed into a can . Each ready-to-drink can delivers 30g of premium protein, essential vitamins and minerals, is low in sugar, gluten-free, and packaged in eco-friendly cans. No mixing. No mess. No compromise. Just grab, shake, and go. With its smooth, milkshake-like taste, it delivers proper nutrition without slowing anyone down.

“We’re proud to welcome Shake2Go by Optislim as our major sponsor for the 2026 season,” said Aki Ionnas, General Manager of the Oakleigh Cannons. “To have such an innovative brand on the front of our shirt is a major endorsement of our club. This sponsorship is about more than logos  it’s a real investment into our players, our programs, and our wider community. At a grassroots level, that kind of support makes a genuine difference.”

The sponsorship will directly support player development, community programs, and the ongoing operations of the club. Shake2Go will have a strong presence across matchdays, community events, and player initiatives throughout the season.

At its core, this sponsorship reflects shared values of performance, wellbeing, and giving back to the football community that helps shape the future of the game.

For more information on Shake2Go, click here.

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