Sustainable fan engagement made possible by Energy Floors

Energy Floors

As the world looks to find way to be ‘greener’, sport is no exception. With many critics surrounding the carbon footprint of merchandise manufacturing and travel, new technologies could help offset the energy usage of stadiums, by means of fan engagement.

Energy Floors, a technology firm based out of the Netherlands, has tapped into the market of using pedestrian kinetic energy to produce clean power for stadiums and other venues. Kinetic energy is moving energy when humans walk, jump, run. Venues such as clubs, footpaths, and stadium concourses generate a lot of foot traffic, and this kinetic energy is absorbed by the concrete, pavement, or other surface. But what if that absorbed energy could be used to power the sound system, the floodlights, or the food stalls?

The Dutch company has been operating for the last 15 years – allowing clubs, parks, and even cities to develop sustainable, clean energy.

Energy Floors have partnered with the band Coldplay, installing temporary dancefloors at their concerts, allowing patrons to dance on the kinetic tiles below, generating clean energy throughout the show.

Energy Floors make the most out of high-traffic areas. In the case of stadiums, places such as entrances and exits, as that is where everyone must go through, with guaranteed movement. The footwells of seats is the other. When a goal is scored, pandemonium ensues. Jumping around, running down rows to hug the team in the corner, or hugging friends in the stands. It is where the most explosive energy can be produced. Not to mention, those whose legs bob up and down due to the stress of the game will inadvertently add to the kinetic energy released into the tiles.

With the cost of fuel and energy prices exponentially growing, both the public and businesses look to scramble for cheaper alternatives in the long run, with sustainable and renewable energy sources also offering the ability to promote themselves as a green club.

Dutch football giants Feyenoord in the Netherlands were one of the first clubs to introduce this technology into their clubs. The Rotterdam-based club and business joined forces, installing the kinetic energy tiles at areas of high traffic within ‘Rotterdam Stadium De Kuip’. This was a great success to both Feyenoord and Energy Floors, as well as the tens of thousands of visitors to the stadium. The concept of generating electricity just by walking on plates is a revolutionary idea and many are excited by the concept, and its potential applications.

A single adult walking on these kinetic plates creates two watts of energy, and up to 20 watts when jumping. Then considering the nearly 52,000 seats in the Rotterdam De Kuip that has thousands of people walking and jumping around the stadium – the kinetic energy absorbed by these plates is enormous!

The kinetic energy plates can also analyse data and benefit football clubs and other businesses who install these in their venues. The measurement of energy data can showcase to clubs which areas of the venue are the most visited, what parts of the game are the busiest around the stands, or the concourses etc.

Even during goals, it can figure out what certain level of energy is generated from fans. Finding places in the stadium that create more energy during a match can go a long way to determine repair and preventative maintenance for stadium crews. For instance, the ‘ultras’ area of Feyenoord’s fans will undoubtedly use more energy throughout the match, as they jump around and chant throughout the entire 90 minutes. This can lead to a greater focus of ensuring the structural integrity of the stadium is upheld.

Furthermore, it is a new direction in which fans get to be a part of the success of their football club. Supporting their own club in this way is beneficial to the environment, as it reduces costs for their club. The engagement of the fans has found new potential in kinetic.

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Global Institute of Sport hosts Masterclass on Athlete Management and Engagement

The Global Institute of Sport (GIS) held an Industry Masterclass on Athlete Management and Engagement, featuring guest speakers Brad Lloyd and Stefani Chinn.

This is part of its broader course offering, which includes a Master’s in Sports Business and Sports Analytics through the University of Newcastle.

The Masterclass addressed four themes: the day-to-day operations of player management, the construction of authentic athlete brands, the role of agents, and the impact of data.

The Panellists

Brad Lloyd is the founder of Apogee Sports Advisory, which develops micro-credentials in sport, and previously served as General Manager of Football at Carlton Football Club and as a player agent.

Stefani Chinn is a sports marketing consultant specialising in ambassador program design and formerly served as Senior Vice President of Global Marketing and Communications at the World Surf League (WSL).

Player management: the daily operations

Lloyd outlined the complexities of player management, drawing on his experience as General Manager at Carlton, highlighting the role of “list management.”

This involves negotiating player contracts and managing the composition of the list, including age profile and positional spread, to align with the club’s broader requirements.

Player welfare also falls within this remit, with a high-performance manager tasked with ensuring athletes remain fit and available.

“It’s all about attraction and retention,” Lloyd explained.

He noted that communication with club shareholders is a constant part of the role, with “talking up and down” the organisation requiring a strong team.

“Getting people, you trust with their credentials in these roles is paramount,” Lloyd explained.

Building Authentic Brands

Chinn addressed the construction of athlete-focused marketing strategies, arguing for a shift away from organisation-centred approaches.

“What was needed to do from a fan, athlete and commercial perspective was lead with an athlete-first approach.”

For this Chinn emphasised the importance of understanding athletes beyond their on-field performance.

“Knowing the athlete first is such an important piece, there is so much to the athlete than just how they play,” she said, also cautioning against an overreliance on social media metrics: “What we say is fit over followers, followers is a metric, but not a central one.”

Role of Agents

Lloyd addressed the function of agents, noting that while contract negotiation is central, agents must first understand the player and assess whether an opportunity is a suitable fit.

“I find if you get the agent onboard quickly, they will work with you,” Lloyd said.

Chinn distinguished between agents and managers: “Practically, in sports less governed, there are less agents and more managers”,

“It’s important to get the manager onside… the management team is critical” Chinn highlighted.

She noted that within the WSL, relatively few athletes have formal management, making direct engagement with players important.

The Impact of Data

Lloyd underscored the value of organised, accessible data that allows analytics to support and verify observations made within the team and the club’s image.

Though, he did stress that data-focused staff need to communicate their analysis clearly into club strategy.

Chinn discussed the evolution of data use in marketing, noting it was once used in a limited capacity, described as “spots and dots,” to determine audience reach.

Its current application allows more targeted decisions, resulting in what she described as “incredibly informed decisions.”

Though not football-focused at its core, the Masterclass offered insights applicable across codes.

Football’s scale means the club and agent-based environment is ever-present.

As individual athlete identities grow more prominent within sport, lessons from individually driven codes, offer valuable insight for a growing market.

These findings from other codes can be adopted into football; to benefit the whole system, it would be restrictive to not take these into account.

FMDB Pro aims to streamline football recruitment through data-driven insights

Football recruitment platform FMDB Pro is positioning itself as a tool to help clubs, federations and recruiters make more informed decisions by bringing greater structure and context to the early informal stages of talent identification.

The platform has been developed by Sports Interactive, the same developers who make the Football Manager game.

Supporting, not replacing, traditional scouting

FMDB Pro is designed to support traditional recruiting departments by narrowing the pool of potential signings before traditional scouting processes commence.

Rather than replacing existing channels and scouts, FMDB Pro is intended to complement existing recruitment workflows by allowing clubs to filter players.

Using hundreds of data points, it will help clubs identify prospects that meet specific technical, physical and regulatory requirement.

Powered by Football Manager’s global database

The platform draws on Football Manager’s extensive global database, covering more than 310,000 players across over 200 nations and thousands of competitions.

Users can search by a wide range of criteria, including playing attributes, positional profiles, contract status, injury history, international eligibility and governing body endorsement requirements.

FMDB Pro Business Development Director Michael Fleming said modern recruitment departments often face the challenge of assessing thousands of players across multiple competitions before deciding where to invest valuable scouting resources.

Introducing FMDB Pro | The Starting Point for Smarter Recruitment
FMDB Pro draws on Football Manager’s extensive global database. Image Credit: FMDB Pro

Streamlining the recruitment process

The platform aims to reduce that workload by providing recruiting teams with a stronger information base on each player.

This enables more specific scouting and reducing the time spent evaluating unsuitable candidates.

In addition to player data, FMDB Pro incorporates benchmarking tools, market valuations and recruitment reports to help clubs compare players across leagues and identify prospects who best fit their recruitment strategy.

According to Sports Interactive, the objective is not to replace human decision-making, but to improve the efficiency of the recruitment process.

By giving clubs better information earlier in the talent identification cycle, the process can be streamlined and make human decision-making easier.

Growing role of technology in football

As clubs continue to embrace analytics and technology across football operations, platforms such as FMDB Pro reflect the growing role of data in modern recruitment, where combining traditional scouting with advanced analysis has become an increasingly important part of identifying and securing talent.

FMDB Pro has already partnered with a number of clubs across Europe, including Newcastle United, AS Monaco and Dinamo Zagreb.

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