Sustainable fan engagement made possible by Energy Floors

Energy Floors

As the world looks to find way to be ‘greener’, sport is no exception. With many critics surrounding the carbon footprint of merchandise manufacturing and travel, new technologies could help offset the energy usage of stadiums, by means of fan engagement.

Energy Floors, a technology firm based out of the Netherlands, has tapped into the market of using pedestrian kinetic energy to produce clean power for stadiums and other venues. Kinetic energy is moving energy when humans walk, jump, run. Venues such as clubs, footpaths, and stadium concourses generate a lot of foot traffic, and this kinetic energy is absorbed by the concrete, pavement, or other surface. But what if that absorbed energy could be used to power the sound system, the floodlights, or the food stalls?

The Dutch company has been operating for the last 15 years – allowing clubs, parks, and even cities to develop sustainable, clean energy.

Energy Floors have partnered with the band Coldplay, installing temporary dancefloors at their concerts, allowing patrons to dance on the kinetic tiles below, generating clean energy throughout the show.

Energy Floors make the most out of high-traffic areas. In the case of stadiums, places such as entrances and exits, as that is where everyone must go through, with guaranteed movement. The footwells of seats is the other. When a goal is scored, pandemonium ensues. Jumping around, running down rows to hug the team in the corner, or hugging friends in the stands. It is where the most explosive energy can be produced. Not to mention, those whose legs bob up and down due to the stress of the game will inadvertently add to the kinetic energy released into the tiles.

With the cost of fuel and energy prices exponentially growing, both the public and businesses look to scramble for cheaper alternatives in the long run, with sustainable and renewable energy sources also offering the ability to promote themselves as a green club.

Dutch football giants Feyenoord in the Netherlands were one of the first clubs to introduce this technology into their clubs. The Rotterdam-based club and business joined forces, installing the kinetic energy tiles at areas of high traffic within ‘Rotterdam Stadium De Kuip’. This was a great success to both Feyenoord and Energy Floors, as well as the tens of thousands of visitors to the stadium. The concept of generating electricity just by walking on plates is a revolutionary idea and many are excited by the concept, and its potential applications.

A single adult walking on these kinetic plates creates two watts of energy, and up to 20 watts when jumping. Then considering the nearly 52,000 seats in the Rotterdam De Kuip that has thousands of people walking and jumping around the stadium – the kinetic energy absorbed by these plates is enormous!

The kinetic energy plates can also analyse data and benefit football clubs and other businesses who install these in their venues. The measurement of energy data can showcase to clubs which areas of the venue are the most visited, what parts of the game are the busiest around the stands, or the concourses etc.

Even during goals, it can figure out what certain level of energy is generated from fans. Finding places in the stadium that create more energy during a match can go a long way to determine repair and preventative maintenance for stadium crews. For instance, the ‘ultras’ area of Feyenoord’s fans will undoubtedly use more energy throughout the match, as they jump around and chant throughout the entire 90 minutes. This can lead to a greater focus of ensuring the structural integrity of the stadium is upheld.

Furthermore, it is a new direction in which fans get to be a part of the success of their football club. Supporting their own club in this way is beneficial to the environment, as it reduces costs for their club. The engagement of the fans has found new potential in kinetic.

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Project ACL: The initiative leading the way on injury research

Launched in 2024, the research project recently welcomed two US-based organisations: the National Women’s Soccer League Players Association (NWSLPA) and National Women’s Soccer League (NWSL).

 

About Project ACL

Led by FIFPRO, PFA England, Nike and Leeds Beckett University, Project ACL aims to research ACL injuries and understand more about multifactorial risk factors.

After piloting in England’s Women’s Super League (WSL), Project ACL will expand to the NWSL in the US, reflecting the global importance of the project’s research and outcome.

“We are incredibly excited to bring the NWSLPA and NWSL to Project ACL,” said Director of Women’s Football at FIFPRO, Dr. Alex Culvin, via official press release.

“Overall, we believe that player-centricity and collaboration with key stakeholders are central to establishing meaningful change in the soccer ecosystem and that players, competition organisers and stakeholdersaround the world will benefit from Project ACL’s outputs and outcomes.”

Interviews with over 30 players and team surveys across all 12 WSL clubs provided the project’s research team with valuable information about current prevention strategies and available resources.

Furthermore, the project tracks player workload and busy schedule periods during the season through the FIFPRO Player Workload Monitoring tool, therefore gaining insights into the link between scheduling and injury risks.

 

Looking to the data

Project ACL’s partnerships with the WSL – and now the NWSL – are immensely valuable for the future of player welfare in women’s football.

Although ACL injuries affect both male and female athletes, they are twice as likely to occur in women than men. However, according to the NWSL, as little as 8% of sports science research focuses on female athletes.

In Australia, several CommBank Matildas suffered ACL injuries in recent years: Sam Kerr was sidelined from January 2024 to September 2025, Ellie Carpenter for 8 months after suffering the injury while playing for Olympique Lyonnais, and Holly McNamara came back from three ACL’s aged 15, 18 and 20.

And this is just the tip of the iceberg. The 2025/26 ALW season saw several ACL incidents, including four in just two weeks.

 

Research, prevent, protect

Injury prevention and research are vital to sport – whether professional or amateur.

But when the numbers are so shocking – and incidents are so common – governing bodies must remember that player welfare comes above all else. Research can inform prevention strategies. Prevention means players can enjoy the game they love.

The work of Project ACL, continuing until 2027, will hopefully protect countless players across women’s football from suffering long-term or recurring injuries.

The A-Leagues Final Series important status also a secret hinderance

The Isuzu A-League finals series is a huge event in the footballing calendar, though its contribution to stagnant attendance numbers in the league is something to be said.

If the 2025/26 finals series follows similar patterns to those before it, it will gather huge traction and strong ticket sales.

It is the largest event for the domestic league, bringing in massive amounts of viewership through media and gate receipts.

Finals series from years past have shown this, with the 2024/25 final, a Melbourne derby, being sold out within 48 hours and gathering significant viewership online.

The idea of a finals series lies within the Australian sporting ethos; the other sporting codes have had this tradition for most of their existence, especially in recent history.

Football, though, is different from the rest of the sporting codes in Australia, unique even. This has historically contributed to its inability to integrate into the same supported status as other codes.

Many in the Australian footballing community, supporter groups, players, coaches, and even the new Director of Football Australia, have voiced concerns over fan numbers in the league competition.

It wouldn’t be absurd to say that maybe, though profitable now, the finals series is actually taking away from the league itself.

Consider the media image: the league winner is called the “minor premiership,” and ticket sales and viewership figures reveal a huge disparity between the two parts of the A-League.

It must be said that an alternative that could work in unison with the league and possibly increase viewership of the league itself would be a great advantage.

It would allow the league to gain more jeopardy and drama, which could build greater interest in attending league games.

One alternative is already here.

No other sporting code in Australia has both a league competition and a cup competition. Football in Australia does.

The Hahn’s Australia Cup is our equivalent to the FA Cup in England or the Copa del Rey in Spain.

These are competitions that offer a finals option in a different competition entirely. They generate huge traction while never diminishing the importance of the league and, therefore, its popularity.

These cup competitions cannot be discussed without acknowledging some obvious differences.

They don’t face the same popularity issues that football does in Australia. It’s obvious the Hahn’s Australia Cup doesn’t yet gain the traction that the finals series does.

However, for a healthy footballing environment with increasing fan numbers, it should.

The idea of elevating the Hahn’s Australia Cup and scaling back the finals series is a complex question, one that is treated like a “no-go zone” by many in the Australian footballing community, and that is understandable.

Though big changes like this might, in the end, be credible options for the future of the sport in this country.

Larger plans must be set in motion, strategies that can be worked towards and refined along the way. It is the process by which all large organisations, business models and even national governments build their strategies.

Such a shift will be scrutinised and pushed back against.

Though with further fine-tuning and smart investment in development, not to mention the introduction of promotion and relegation and the possibility of changing the footballing calendar.

It could replicate the success that these two-competition models already enjoy in other leagues.

The added importance that the premiership would gain, the reality that every game matters, could alongside other strategies entice fans to more games, increase viewership and ticket sales, and create more dedicated fan bases. It works in other nations, very well in fact.

The possibility of two teams lifting a trophy, rather than one single event defining it all, sounds like a strategy that could deliver more engagement over longer periods of time.

Maybe Australian football doesn’t need to answer this question just yet. It is complex, difficult and it would require a great deal of work, including significant investment into the game, which is another issue entirely.

Yet as low attendance numbers persist in the A-League, even alongside increased media viewership, something needs to change for football in Australia.

The rise in popularity of this game and its dedicated community deserves bold ideas and forward thinking.

Ideas like this could eventually begin to change the landscape of the beautiful game in Australia for the better.

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