SBS secure exclusive broadcast rights to the 2026 FIFA Men’s World Cup

FIFA World Cup Qatar

SBS have announced that they will exclusively broadcast the 2026 FIFA World Cup to Australian audiences, making the broadcaster the home of football for 40 years.

The deal means that SBS will broadcast all of the 104 games of the 2026 World Cup live across its SBS and SBS Viceland channels, and its SBS On Demand streaming platform.

SBS broadcast its first FIFA World Cup in 1986, when Mexico hosted the tournament and has become a major driver of revenue for the multicultural broadcaster, which is partly funded by advertising.

SBS Managing Director James Taylor explained how SBS were the perfect broadcaster for the world’s game.

“Football is in the DNA of SBS. We could not be more thrilled to announce that we will broadcast the 2026 tournament from North America, which will have more teams, more matches and draw more eyeballs than ever before,” he said via media release.

“We are bringing every match, live, free and exclusively in searing high definition.”

As for what’s further ahead on the horizon, it was also recently confirmed that Football Australia would not be putting in a formal bid for the 2034 FIFA Men’s World Cup, with Saudi Arabia becoming the only eligible bidder by the time the Wednesday morning deadline arrived.

It’s for sure a bitter blow for a country that showed the world that they are capable of holding a successful international football tournament, with the 2023 Women’s World Cup breaking attendance records and ticket sales exceeding the 1.8 million mark, another record that was smashed – football is well and truly growing in Australia.

However, this move by SBS to secure full broadcasting rights ensures football fans in Australia can continue to watch every World Cup game in an era where streaming services like Paramount+ and Optus Sport have handled many of the big domestic and international league and cup matches behind a subscription.

The broadcaster’s formula of providing full matches along with “mini match” and short highlights via SBS On Demand and the SBS sport YouTube channel helped drive millions of views and gave the fans a good amount of digital content to consume.

This broadcast deal is fantastic news for all Australian football fans who will benefit from not being restricted on watching the biggest sporting tournament on the planet in 2026.

Previous ArticleNext Article

More than 220 coaches attend Football South Australia’s second NOVA Youth Club Championship workshop

Football South Australia drew more than 220 coaches to its second NOVA Youth Club Championship Coaches Workshop in late May, underlining the scale of engagement clubs are generating through the state’s restructured youth competition framework.

The online session was facilitated by Football SA Technical Director Michael Cooper, who also serves as Junior Matildas Head Coach. Cooper shared observations from the AFC U17 Women’s Asian Cup and Australia’s qualification for the FIFA U17 Women’s World Cup, giving club-level coaches a window into the demands and standards of elite international football.

The presenter line-up extended that international lens further. Lachlan Tosh and Cristiano Dos Santos spoke to their experiences in national tournament environments, while legendary Australian coach Tom Sermanni addressed the fundamentals of youth coaching. Colin Sanctuary from the University of Newcastle examined coaching language and its direct influence on player learning.

Themes running across the session included the primacy of long-term player development over short-term results, with presenters consistently emphasising technique, ball mastery, individual improvement, and decision-making under pressure. Coaches were encouraged to expose players to varied styles of play, facilitate practice outside organised training, and help young players retain possession longer in match conditions.

Post-session feedback pointed to strong practical value, with coaches singling out clear communication, relationship-building, and age-appropriate feedback as key takeaways.

The workshop series sits within the broader transition from the Youth Premier League to the Club Championship model, which ties coaching participation to championship points for clubs and CPD credits toward individual coaching diplomas. Six workshops are scheduled across the season, with four still to come.

Premier League backs grassroots football in Singapore

The NEXTGEN coach programme saw past legends and current coaches unite to deliver an activity intent on supporting grassroots football through high quality and inclusive coaching.

 

Creating new leaders

To reach the top in elite football requires tactical education, personal guidance and consistent support throughout the development journey.

Coaches therefore take on a great deal of responsibility for players seeking a top-flight dream.

Yet even for those who never make it to the top, there is always one coach who stands out. Not necessarily for the silverware achieved or results on the pitch, but for the way they helped build a person off the pitch to play better on it.

The Premier League’s NEXTGEN Coach programme in Singapore aims to equip coaches with the skills and knowledge to do exactly that: creating welcoming environments which nurture confidence and a love for the game.

“This will hugely benefit local coaches, providing them with expert training and skills that will cascade into the communities they coach in,” said Premier League Director of Community, Nick Perchard, via media release.

“After opening the League’s first international office in Singapore more than seven years ago, we are now building on our commitment to the country with a structured coach development programme.”

 

What does the programme include?

The programme initially saw Premier League coaches deliver training sessions to coaches from StarHub – the League’s broadcast partner in Singapore who engage with local community football.

Furthermore, the training was consolidated through stakeholder engagement events and talks from 150 students at the Institute of Technical Education about their careers in the game.

In total, the programme saw 30 coaches take part – all from diverse backgrounds selected by the Football Association of Singapore (FAS) to maximise community reach and positively impact as many young individuals as possible.

“Youth development is a key priority for FAS, and it starts at the grassroots level,” explained FAS General Secretary, Badri Ghent via media release.

“Coaches play a central role in shaping not just how young players learn the game, but how they experience it, building confidence, character and a lifelong connection to football.”

Through high quality programmes like NEXTGEN, grassroots football can grow to ensure future coaches and players are confident in themselves and their future roles in the game.

Most Popular Topics

Editor Picks

Send this to a friend