Football Victoria champions its advancements for women’s football in 2023 Annual Report

Football Victoria (FV) released the 2023 Annual Report, detailing their efforts and successes last year.

In a massive year for women’s football, Football Victoria led the way in delivering improvements in both participation and infrastructure for the women’s game.

The Andrews-Allen State Government has invested an unprecedented $400 million towards developing Victoria’s football facilities over the past five years, however, 2023 would see a major push for the construction of female football facilities, as well as upgrading existing spaces to become more female-friendly.

Typifying this push was the completion of the ‘Home of the Matildas’ centre, which was constructed as part of the La Trobe University Sports Park project. The centre opened in July last year and has instantly become a symbol of women’s football and the Matildas efforts in 2023.

Again, the State Government set records, putting $42.29 million towards its construction – the largest donation ever made by any level of government for a football-specific project nationally. The centre boasts state-of-the-art football pitches (grass and artificial), twelve changerooms, a fully-equipped gym and wet recovery centre, medical facilities, and corporate spaces.

The facility has already been utilised for local, regional, national and international events, and will be the cornerstone of Football Victoria’s future efforts, serving as its official headquarters.

Further mentioned was the creation of 14 council-supported “Social Football Hubs” across the state, contributing to the enormous growth in summer football participation for females – reaching nearly 6,000 compared to just 1,900 in 2022.

Also in infrastructure, the report triumphs its involvement in revitalising recreational spaces in Ballarat. At an estimated spend of $16 million, the Victoria Park Sport & Community Facility and Wendouree West Recreation Reserve projects were completed in 2023, and Football Victoria believes this will provide the highest-quality football experience for the community.

There is less mentioned in the report about the present growth of football facilities in other regional centres, with the report mentioning that State government budgetary measures may hinder its plans in the short term.

Then-acting CEO, Karen Pearce OAM, commented on the federation’s endeavours regarding regional football within the report.

“We are currently undertaking a Regional Review to determine an optimal operating model to improve the function, efficiency, capacity, and overall football experience in regional Victoria,” she wrote via the report.

“The review has explored all key components of the football ecosystem, with some key findings currently underway.”

There is a long-term plan to construct ‘regional hubs’ consisting of 4-6 pitches and state-of-the-art facilities in the outer suburbs and rural centres of Victoria, including a redevelopment of the Gippsland Sports and Entertainment Centre in Sale.

The concentrated effort to improve football infrastructure has benefitted participation in the sport, with player registrations totalling at 82,945.

There were 4,229 teams from Metropolitan and Geelong areas that entered into community competitions last year, with player registration numbers totalling just under 54,000. The popularity of football amongst children remains strong, with 75% of this figure represented by Miniroos and juniors, with the remainder made up of seniors and over 35’s.

In addition, there was a 41% increase in coaching participation compared to 2022, and twice as much engagement between coaches and the federation on social media. This is owing to Football Victoria’s “Club Coach Coordinator Gala Day”, which championed greater access to coaching resources and accreditation.

Referee participation is less publicised across national media channels, but their importance to the growth of the game is crucial. Football Victoria has continued to invest in its refereeing facilities and academies, which helped see an increase of 350 referees compared to 2022. This includes a 50% increase in female referees.

Its accreditation and pathway programs has led to six match officials being selected on the FIFA panel – 17 reaching the A-League – and a further three joining the Football Australia Referee Academy. There were a further 67 officials who joined the successful Victorian Referee Academy in 2023.

Given the widespread success it has reported, Football Victoria will be challenged to sustain this momentum. Its efforts will have triggered interest from future sponsors and businesses, whose potential investment will play a key role in the expansion effort; especially if government spending is to be reduced.

Football Victoria President, Antonella Care, thanked the organisations current partners and sponsors in the report for their contributions.

“Our game would not survive without the support of partners at all levels of the game,” Care stated in the report.

“I would also like to thank FV’s proud sponsors for their dedication to football, and also pass on my gratitude to the many businesses who sponsor Clubs and allow them to reinvest into the game.”

Football Victoria’s improvements in participation and infrastructure – thanks to support from sponsors and government agencies – exemplify the state’s reputation as the national leader in football expansion.

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Governance, guidelines and game integrity: Did the 2026 FIFA World Cup uphold all three?

The FIFA World Cup 2026 is now over. Aside from the action and drama on the pitch, it is how FIFA performed off it which will dictate its lasting legacy.

 

Money talks

Projections for this year’s tournament placed total revenue at an eye-watering figure of AUD 16 billion (USD 11 billion); in the end, the number reached AUD 21 billion (USD 15 billion).

The newly-introduced hydration breaks – much bemoaned by fans accustomed to a more traditional 45 minute half – generated further income. Fox Sports was expected to earn more than AUD 356 million (USD 250 million) from these breaks alone, taking global revenue upwards of AUD 1.4 billion (USD 1 billion).

Four minutes and 20 seconds per match, worth more than 1 billion dollars. For FIFA, therefore, time truly is money.

As the most profitable World Cup in history, it also raises further questions (and potential ideas) for how to continue the success. FIFA President, Gianni Infantino, is already considering ways to “unleash the commercial potential and opportunity that FIFA has” going forward.

“I think I can say that this FIFA World Cup here in particular has opened a lot of doors, a lot of opportunities, a lot of possibilities,” Infantino said.

“This will have an impact on what we can do all over the world, but the revenues and the financial economic success come only if the sporting side is right.”

Expanded participation – marking the first time a World Cup features 48 teams compared to the previous 32 – was a major factor in increasing revenue. More teams, more games, more sponsorship and advertising opportunities.

“There are discussions about whether we should increase more (from 48) to 64 (teams), but this will be debated and this will be discussed,” Infantino affirmed.

More revenue for FIFA should also mean its 211 Member Associations also benefit from further investment, although details regarding this remain unknown.

Record-breaking attendance

Going into the tournament, the issue surrounding ticket prices was widespread. Many fans accused the governing body of pricing fans out of the game they love – and the numbers justified it.

While tickets opened at AUD 85 (USD 60), the dynamic pricing led to resales worth tens of thousands of dollars. For the final between Spain and Argentina, fans seeking last-minute tickets needed closer to AUD 3 million (USD 2 million).

But despite the criticism aimed at the dynamic pricing system, FIFA’s resolve paid off. Attendances smashed previous records, with total attendance double the figure seen in Qatar 2022.

FIFA reported that 6,810,966 fans packed into stadiums across the 104 matches, reaching an average crowd of 65,490. With higher attendances also comes more revenue generated from hospitality within the stadium itself.

Clearly, the price of a ticket to the world’s biggest sporting tournament does not affect demand. If FIFA sets the price, people will pay.

Or rather, people who can afford these prices will.

 

Red card, rescinded

As USA and Bosnia & Herzegovina went toe-to-toe in their round-of-32 clash, few could have known the drama would continue far beyond the referee’s whistle after 90 minutes.

A red card for star-striker, Folarin Balogun, in the 64th minute prompted concerns among US fans not only for the remaining half-an-hour of play, but for the following round of the tournament: as per FIFA rules, a player who receives a red card automatically misses the subsequent match.

This was the case for Balogun, until external pressure entered the field. And for football’s global governing body, external pressure arrived in the form of the President of the United States of America.

The legality over the rescinded red card is irrelevant to the wider issue. People will dispute the various articles outlined in the FIFA Disciplinary Code, but the incident itself sets a problematic precedent for football’s global governing body: if FIFA compromises its rules and political neutrality for one nation, where does it draw the line in future tournaments?

The tournament’s integrity had already come under pressure before a match had kicked-off, following the first ever FIFA Peace Prize awarded to President Trump in December 2025. The rescinded red card ultimately added fuel to the fire.

 

A game of two halves

The FIFA World Cup 2026 was as entertaining on the pitch as it was controversial off it.

It featured some incredible individual performances from stars like Mbappe and Kane, as well as Cabo Verde’s Vozinha – the 40 year-old overnight sensation who became a tournament icon.

308 goals were scored, surpassing with flying colours the previous record of 172 in 2022. A goal-per-game ratio fo 2.96 was the highest in recorded history since 1970.

Celebrations like Norway’s ‘Viking Row’ took the world by storm, and several brands including Levi’s, Gillette and Under Armour (the latter being the tournament-winning boot sponsorship) enjoyed huge public attention online for their unique marketing approaches.

These are the stories which represent the World Cup at its very best and the side of football fans want to see: action-packed matches, world-class talent, inspirational underdog stories and moments which generate discussions between fans from all over the world.

Beyond the pitch, however, memories of this year’s tournament will be comprised of financial success marred by a failure to govern and uphold the game’s integrity throughout.

It is a disappointing contradiction, that the cost of the most entertaining and economically successful World Cup in history, is the growing concern whether we can believe in those delivering the game to us at all.

Murray United calls Football Victoria review following wave of State League forfeits

Murray United has called on Football Victoria to undertake a comprehensive review of State League football after a series of fixture forfeits left the regional club questioning the integrity of the competition and the long-term sustainability of its senior pathway.

In correspondence sent to Football Victoria, Murray United outlined concerns following what it says has been an unprecedented number of forfeited fixtures during the 2026 State League season. According to the club, its senior men’s program has been impacted by five forfeited rounds, equating to 10 matches. This includes the club’s last two fixtures, significantly disrupting competition across both senior and reserve grades.

The club and its chairman Pedro Afonso, argue the consequences extend far beyond missed fixtures, affecting player development, community engagement and confidence in the State League system.

“This is extraordinary, unacceptable, and completely inconsistent with the integrity and intent of Football Victoria’s State League competition,” Afonso said to Football Victoria.

“This impact extends well beyond lost fixtures. It has damaged player morale, member engagement, volunteer morale, sponsorship and club revenue, and the reputation of the sport and competition itself.”

Located at the club’s $20 million facility in Wodonga, Murray United has invested heavily in creating a regional football pathway. However, repeated forfeits have limited opportunities for players, coaches and supporters to participate in home State League fixtures.

The club has hosted just three home rounds this season despite the significant investment made into facilities and matchday operations.

“Our players, coaches, members, supporters, sponsors and the sport expect a legitimate State League competition, not one regularly disrupted by forfeits,” Afonso said.

“Our confidence must be restored by Football Victoria.”

While the immediate concern centres on this season, Murray United believes the issue reflects broader structural challenges facing regional football within Victoria’s State League system. Between the north-west and south-east competitions, there are 14 divisions of State League football in Victoria.

Among its recommendations, the club has called for Football Victoria and its Football Development Committee to undertake a formal review of the State League Seven North West competition, including club compliance and the frequency of forfeits.

Murray United also questioned whether the current competition structure provides an appropriate development environment for ambitious regional clubs. The club could be promoted to division six due to a large proportion of fixture forfeits. But fearing further cancellations, the club is requesting a review to be placed in an even higher division where clubs are willing to travel to Wodonga.

“We believe we should be sensibly placed in a competition that reflects our playing standard, facilities, player and coach pathways and our ambitions,” Afonso said.

The club has requested that Football Victoria assess its senior program using grading principles similar to those recently applied within senior women’s competitions, with consideration given to placement in a competition more suited to its football program and long-term objectives.

Alongside competition grading, Murray United has proposed stronger penalties for clubs that repeatedly forfeit fixtures. Recommendations include increased financial sanctions to $2,100 for senior teams alongside a three-point deduction per forfeit and compensation for host clubs to offset matchday operating costs.

The submission also encourages Football Victoria to review minimum participation standards across State League clubs, strengthen accountability measures and examine whether the existing league structure adequately supports regional football.

Afonso believes reform is necessary to ensure regional clubs are not disadvantaged within a statewide competition.

“We remain fully committed to providing quality football opportunities for our regional members and community and have heavily invested in facilities, player and coach development and volunteers,” he said.

The club has requested that Football Victoria provide clarity on the actions it intends to take before the commencement of the 2027 season, arguing that restoring confidence in competition integrity will be critical for the continued growth of regional football.

 

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