Orreco.AI: Transforming the way athletes recover and perform

Orreco.AI is a new AI technology tool that aims to help advance athlete training, athlete performance and management of injuries in sport.

This innovation in data collecting technology has one goal – to give athletes the power to control and better their performance using a range of data points never seen before in the industry.

Led by CEO and Sports Scientist Dr Brian Moore, Orreco has had a plan since 2010 to innovate sport by leveraging technology to better athletes’ performance and management.

Since its inception, Orreco has lead research findings and released new, updated technologies to fine tune the accuracy of the data they show to athletes.

They released the app ‘@thlete’, which is a data and content platform for athletes that synthesises a range of data to help athletes better their sleep, wellness, preparation and recovery.

Orreco’s Recovery Lab is the precursor to Orreco.AI, with it being a similar concept that integrates data and metrics to improve wellbeing.

Orreco also released a pioneering free app called FitrWoman which is a leader in supporting women athletes during their menstrual cycle by providing education, training and nutritional support.

Orreco is fast tracking the Orreco.AI technology that is the first of its kind. The technology gives teams player pages with basic statistics such as distance covered, top speed and performance stats but also is providing coaches with an in-depth analysis on their fitness by using blood biomarkers to accurately pick up the data.

Minute-by-minute post-game injury scores and injury signals that give coaches a head start on protecting and managing their players.

Orreco.AI aims to also improve efficiency for athlete performance coaches through voice and text prompt interactions.

Orreco have harnessed three pivotal waves of AI – advancements in computing, cloud storage, and generative AI.

Their objective is to provide differentiated, actionable data that can help athletes transform their game.

Orreco’s AI suite is at the forefront, complete high performance platform converting vast amounts of data into actionable insights. Here’s how:

AI Charting:

AI charting allows direct interaction with your data through intuitive voice commands. For example, you might ask, “Please show me Peter Brand’s inflammation levels as a line graph.” Instantly, crucial insights are displayed, enabling faster, more informed decisions to optimise athlete performance.

AI Action Models:

Our AI Action Models can provide comprehensive overviews of any dataset with simple voice commands. For instance, “Show me athletes of concern and why,”  immediate evidence based answers, securely delivered as your data never leaves the platform. This functionality ensures proactive management of player health and performance.

TRAIN:

The TRAIN module predicts training loads based on historical GPS data, creating sessions tailored to specific criteria — sets, reps, pitch size, and duration. Adjustments can be made in real-time, offering dynamic feedback. This efficiency not only saves time but also enhances training strategies.

AI Injury Risk Modelling:

Motion Signal delivers post-game injury risk scores by identifying deviations from normal movement patterns. This advanced warning system helps prevent injuries such as hamstring strains. As in-game data becomes available, real-time injury risk scoring will further enhance preventive measures.

Orreco’s mission with this particular technology is to empower teams and players to reach its peak performance, maintain health and extend careers.

There has never been a higher demand for athletes than in the current sports landscape. More games being played, more minutes on the pitch, more travel, and an increase in high intensity training has led to the increase of a risk of injury, shortened careers and poorer performances on gameday.

This AI technology innovation highlights a shift in how professional sporting clubs and athletes are viewing the current situation and willing to do what they can to mitigate the potential soft-tissue injuries that arise.

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Referee Omar Artan appointed to UEFA Super Cup Final

The Somali referee will officiate the 2026 UEFA Super Cup in August between Paris Saint-Germain and Aston Villa.

 

World Cup controversy to Super Cup support

As 2025’s CAF Men’s Referee of the Year, Artan stands as one of the world’s leading match officials.

His expertise and skill allowed him to enter FIFA’s international list in 2018, and has since proved an outstanding ability as a referee, culminating in the CAF Men’s Referee of the Year award last year.

Despite Artan’s capabilities and reputation, his dream of officiating this summer’s World Cup tournament met a premature ending. The referee couldn’t enter into the US after arriving on a diplomatic passport and single entry visa, and was subsequently forced to return home to Somalia.

But Artan’s journey as a referee on the global stage is far from over, as UEFA and CAF confirmed that Artan will officiate the UEFA Super Cup clash between Champions League winners, PSG, and Europa League winners, Aston Villa, in Salzburg this August.

 

Upholding the partnership

In April of this year, UEFA and CAF signed a new Memorandum of Understanding (MoU), which promised to utilise mutual support to encourage development, inclusion and wellbeing in football.

The MoU aligns unity, cohesion and partnership between two powerhouse continents of world football.

And now, the alignment is stronger and clearer than ever. In the midst of a major blow to Artan’s personal and professional dreams, UEFA and CAF’s partnership provided an opportunity.

“Omar is an excellent young but already experienced referee, who has proven himself at the highest competition level of the Confederation of African Football,” said UEFA President Aleksander Čeferin via media release.

“Football is made to connect people, and UEFA wants to show its respect to Omar and his outstanding officiating skills, which had earned him such a prestigious nomination.”

Furthermore, CAF President, Dr Patrice Motsepe, outlined why the initiative perfectly embodies the nature of a partnership between UEFA and CAF.

“This is a great honour for Omar Artan and for African referees and is also an excellent example of football bringing together and uniting people from Africa and Europe and worldwide.”

 

Final thoughts

Out of bitter disappointment and controversy comes a far more positive reflection of football’s influence and impact. It also proves that an MoU is more than just signatures, but a genuine promise to support the game and all within it.

A partnership like this has the power to help millions at once.

But sometimes, helping just one person is all it takes to prove its worth.

Compliance and competition: Everton ordered to pay compensation following major verdict

In a landmark decision by the Premier League Independent Disciplinary Commission, Everton must now pay Burnley upwards of AUD 66 million (£35 million) after breaching financial rules in the 2021-22 season.

Behind the verdict

Playing in the Premier League is, in itself, one of the most lucrative positions for a club to be in. This year’s Championship Play-off final – a contest deemed ‘the richest match in football’ – guaranteed winners Hull City a revenue uplift of AUD 389 million (£205 million) according to Deloitte’s Sports Business Group.

It is no wonder, therefore, why teams are so desperate to stay at the top of the pyramid, especially given that relegation can lead to heavy financial hits in revenue, wage reduction and transfer spending power.

Competition is certain – and the football is all the better for it. But when this competitive edge overtakes compliance, what happens off the field is just as impactful.

In 2023, the Premier League charged Everton with breaching financial rules during the 2021-22 season – the same season which saw the Toffees finish just four points above relegated Burnley. Everton received an initial 10-point deduction, which ultimately decreased to six points on appeal.

That season, Everton stayed up. But for Burnley, had the points deduction come at an earlier date, their survival in the top-flight may have been secured.

 

What did the ruling find?

In its verdict, the Premier League’s Independent Disciplinary Commission deemed that Everton gained a competitive advantage over Burnley as a result of financial breaches.

Burnley will now receive AUD 66 million (£35 million) in compensation from Everton, although the Merseyside club will appeal the  commission’s decision.

“This ruling sets a dangerous and unworkable precedent for English football, given it is constructed on a principle that a club can be in breach of financial rules at any point in a financial year,” Everton said via an official club statement.

Burnley, on the other hand, reaffirmed its position that the case was a question of fair play and ensuring a level playing field.

“Our action has always been about making football fair,” the club said via an official statement.

“Clubs that comply with the rules deserve to compete on a level playing field. Fans deserve it. The sport demands it.”

 

The impact of the case

This is a landmark decision which may have profound effects on the future of financial compliance in English football.

In the past, financial breaches remained within the realm of just that – finances. But with the ruling between Everton and Burnley, it now opens up further questions on what compliance is actually worth in the game.

And whether future investigations may lead to similar – or even higher – compensation packages to affected clubs.

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