Simon Pincic talks upgrades at Somers Street and future of Melbourne Knights

Knights Stadium facility upgrades are almost complete with new irrigation and drainage systems, perimeter fencing, turf for pitches 2 and 3 and an inaugural small-sided pitch 4.

Knights Stadium is one of the most iconic grounds in Australian football and has a storied history dating back to 1989, highlighting the longevity of the Knights’ success in Victorian football.

In an interview with Soccerscene, Melbourne Knights President Simon Pincic discusses the progress at Somers Street from its start in January, the clubs view on improving the women’s teams and how the Knights continue to focus on youth development at all ages.

The upgrades were confirmed in early January are part of a big plan by the Knights to ‘provide a leading sporting facility in Melbourne’s West.’

After the announcement of the upgrades in January, how are the developments coming along at Somers Street?

Simon Pincic: We’re now most of the way there, getting through the final stages and we hope the bulk of this project is completed by the end of next week.

It started out with doing a bit of pitch work just to make our playing surfaces better and we kind of adapted and evolved from what was a six week project to now a four month project.

We ripped up the existing surfaces then added drainage and irrigation to both pitches, levelling off the pitches then finishing it off by installing the turf.

Pitch 3 is down by the end of next week. It’s the training ground and now we’re able to make that a full size, community ground for the u18’s NPL side.

We were also able to add in a small-sided pitch for our younger age groups, so the u8’s and 9’s can play there.

In addition to that there is new perimeter fencing around those pitches, added footpaths, and then the final touch is installing new lighting for Pitch 3 but that probably won’t be until next year when we are planning on upgrading the lighting on Pitch 2.

The early stages of pitch works back in January.

The upgrades and your previous statements at events suggest there is an emphasis on youth development for the Knights. Has that been a big discussion point for the Knights board members?

Simon Pincic: The club have always prided ourselves on giving our juniors a chance. Every season or every second season we tend to push one or two of our junior players to the senior squad. They don’t always make it at the senior level, but we give them a couple of years in that space.

Recently we had [Luka] Kolic pretty much play two entire seasons as an 18 and 19 year old and then went on to sign for Melbourne Victory. As proud as we are of that sort of stuff, we think we can do better with the younger age groups.

Really putting a lot more emphasis into that real grassroots level so from the youngest ages of three to six and starting teams from the u7’s where we really drive home skill development and that sort of stuff.

The goal is trying to develop these players so we can have a crop of ten or twenty that come in from the u7 level and majority of them are still there when they get to the u18 or u23 level so instead of just poaching talent from elsewhere, we can utilise the players from our own set up.

Newly appointed Senior Men’s Head Coach, Ivan Franjic. Photo by: Mikko Robles/MKFC

What is the focus on women’s football now with the increased participation across the country? Is that a priority for the Knights?

Simon Pincic: With the youth set up, it’s not just with the boys but with the girls as well. We haven’t had much luck with that recently when we lost our senior women’s side a couple of years ago and we’re working on improving some facilities for them as well.

Part of the project includes adding girls and women’s changerooms and putting a big emphasis next season on growing the number of junior teams that we’ve got.

With these upgrades, we can have elite level facilities for women in the west which doesn’t exist at the moment so hopefully within a few years we can build that up, have most age groups and build an elite pathway for the girls to follow.

The stadium seems to be a part of a long-term goal to be one of the biggest clubs in the country. Are there any future ambitions for the club and the stadium that the Knights are focusing on?

Simon Pincic: We’ve got a master plan that we started around the start of Covid and have been campaigning for quite a while.

The southern end of our stadium will be flattened, the terracing behind that southern goal, which faces pitches two and three, will be removed and the new club house will be built there with some new terracing and stadium seating behind there.

Also the removal of the old clubhouse and the installation of the new synthetic pitch which is all part of a grand plan.

We obviously need a small amount of funding to get that started and we will breakdown how we complete these tasks and work around any issues.

There will be refurbishments to the clubrooms, changing rooms and stadium terracing to ensure we can host the bigger matches like the Brisbane Roar one again in the upgraded stadium.

There is quite a grand plan there and this year we are taking that first step to completing that clubroom plan.

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Beyond Old Trafford: How Manchester United’s new stadium could reshape an entire district

Manchester United’s proposed new 100,000-seat stadium is more than a replacement for Old Trafford.

It’s the centrepiece of one of the most ambitious urban regeneration projects ever planned by a football club.

Unveiled in March by architects Foster + Partners, the concept would see a new stadium built adjacent to Old Trafford, just 350 metres from the existing ground.

Supported by Trafford Council, the Greater Manchester Combined Authority and Old Trafford Regeneration Mayoral Development Corporation the proposed development aims to transform the area surrounding the stadium into a thriving mixed-use precinct featuring housing, commercial space, public transport improvements and new public amenities.

While the stadium dominated headlines, the broader vision is about much more than just football.

Once complete, the new venue would become the largest club football stadium in the UK, increasing capacity from around 74,000 to 100,000 spectators.

 

More than just a stadium

However, the stadium is only one piece of a much larger plan.

Foster + Partners vision includes new homes, offices, hotels, retail and hospitality spaces, green public areas and improved pedestrian links.

They believe this “mixed-use” destination will attract visitors throughout the year and create a “vibrant destination” for tourists and visitors from across the world.

The proposal also places a strong emphasis on sustainability, with plans for a walkable precinct supported by public transport, rainwater harvesting and renewable energy technologies integrated into the stadium’s distinctive canopy design.

 

A major economic opportunity

The broader regeneration has been positioned as a major economic opportunity for Greater Manchester.

An independent study conducted by Oxford Economics found that the stadium and regeneration project could contribute approximately $15 billion to the UK economy.

In addition, the project would also support around 92,000 jobs while creating more than 17,000 new homes and attracting an additional 1.8 million visitors yearly.

Those figures remain projections rather than guaranteed outcomes, but they have become central to the club’s case for the redevelopment.

 

Connecting United to a Wider European Trend

A key component of the proposal is improving transport connections around Old Trafford

The British Prime Minister Andy Burnham described the project as significant opportunity for the region, with investment in rail, Metrolink and surrounding infrastructure viewed as essential to unlocking the wider regeneration potential.

The plan also includes greater pedestrian accessibility, to integrate the stadium district with surrounding communities.

Manchester United’s proposal reflects a broader trend across Europe football.

Stadium developments are increasingly viewed as catalysts for urban renewal and economic development, rather than standalone sporting venues.

Projects such as Tottenham Hotspur Stadium, Everton’s new waterfront home and Real Madrid’s redevelopment of the Bernabeu have demonstrated how modern stadiums can generate revenue through hospitality, entertainment and commercial activity beyond football.

 

Transforming Old Trafford

Despite support for the proposal, significant hurdles remain before construction can begin.

Funding arrangements, planning approvals and major infrastructure upgrades will all need to be finalised before construction can begin.

If delivered, the project would represent one of the largest football-led regeneration projects ever undertaken in the UK.

The project would transform not only where Manchester United plays, but how the wider Old Trafford district lives, works and grows.

Football Has the Audience. Does It Have the Commercial Strategy?

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

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