Western United sign three-year deal with BrandScent

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Image credit: Western United website

Western United has teamed up with BrandScent and LIGHT + GLO for three years to create a signature scent for Ironbark Fields in Tarneit.

This unique collaboration will help Western United foster a memorable smell at their home ground, capturing the essence of the club.

The creation of the signature scent is underway with input from A-Leagues players Ben Garuccio and Julia Sardo and will evolve over the coming months to perfect the scent in time for the start of the 2024/25 A-Leagues season.

LIGHT + GLO, the fragrance house involved with BrandScent, will feature on LED signage during home matches and host pop-up activations at games and events.

Starting in the 2025 season, their branding will also appear on the front of shorts for the club’s junior academy.

BrandScent is a multi-award-winning scent marketing agency, specialising in creating a signature scent for their clients and manufacturing custom branded candles and fragranced promotional products.

The local company, based in Truganina, Victoria has worked with a range of companies globally from Toll Group to Arnott’s and American Express but hasn’t involved themselves in football until now.

Western United Commercial Partnerships Executive, Nathan Perrone expressed his delight at signing with the local company.

“We are thrilled to be partnering with BrandScent. It is always special bringing a partnership to life with a local Wyndham business,” he said in a club statement.

“Jeeva and Suji have an exciting product with a wealth of knowledge to help us elevate the experience for those coming to Ironbark Fields.

“We are looking forward to how creative we can be, and members can look forward to some unique products coming soon.”

BrandScent Director, Jeeva Sanjeevan spoke about bringing a unique experience to the new home in Ironbark Fields for the next three seasons.

“The team at BrandScent is thrilled to capture the vibrant essence of Western United in a signature scent,” Sanjeevan said in a statement.

“This collaboration allows us to transform Ironbark Fields into an immersive and memorable environment through the power of science-backed scent marketing.

“We can’t wait to unveil the unique sensory experiences we’ve designed for the club and its supporters.”

This partnership is quirky and different with a goal to simply give Western United an identity through a smell at Ironbark Fields.

Western United have recently signed a few new partnerships and are expanding their corporate portfolio extremely quickly as they look to turn around their on-field fortunes and grow as a club for the future.

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Football SA commits to quality with TigerTurf partnership

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An industry leader in synthetic pitches and sports surface technology, TigerTurf will now team up with Football SA as a Preferred Supplier of Synthetic Pitches.

Supporting growth on and off the pitch

A key issue facing many clubs and districts across Australia’s football landscape is facility access.

Sharing venues and pitches with other winter sports restricts not just playing time, but pitch quality when access becomes available.

But with TigerTurf’s expertise, built over the course of 40 years in the industry, footballers in South Australia will now see the installation of quality and durable synthetic pitches designed to support their footballing journey.

“Football continues to experience strong and sustained growth across South Australia, and with that growth comes an increasing need for high-quality, sustainable and accessible facilities,” explained Football SA Chief Executive Officer, Michael Carter.

“Our role at Football SA is to support clubs not only on the field, but also in ensuring they have the infrastructure required to grow their communities and deliver football for generations to come.”

Furthermore, TigerTurf Australia General Manager, Travis Knight, also commented on the organisation’s mission to players and people across communities in South Australia.

“At TigerTurf, we believe everyone should have the opportunity to enjoy safe, reliable and high-quality spaces to play,” Knight said via press release.

“This partnership allows us to work alongside Football SA to create inclusive facilities that encourage more people to participate, stay active and feel part of the football community.”

 

Responding to participation

Football continues to be Australia’s most participated team sport. According to Football Australia, roughly 1.93 million people enjoy the beautiful game within clubs, schools, social settings and futsal.

In South Australia alone, 2024 saw total participation reach 126,934, emphasising the need for widespread facility access.

Thus, TigerTurf’s role in the industry goes far beyond pitch installation. Through its partnership with South Australia, they are ensuring current players can continue to develop as players, while also building strong foundations for future generations.

All-year-round access, reductions in weather cancellations, and long-term planning opportunities mean that synthetic pitches are a valuable investment.

And, partnered with the industry knowledge of TigerTurf, Football SA can expect this investment to return ten-fold in the form of participation, growth and community spirit.

Football NSW celebrates volunteers across football community

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As National Volunteer Week gets underway from 18-24 May, Football NSW are championing the people who dedicate their time and efforts to supporting all across the football landscape.

Essential to sports

According to the Federal Government’s Australian Sports Commission, there are roughly 2.9 million Australians per year who give their free time and energy to sports across the country.

They are critical to the continued growth and culture of sports nationwide, especially within the football community.

Which is why, during National Volunteer Week, it is so important to recognise the contributions made by the people who uphold the game we love week-in week-out.

Football NSW CEO, John Tsatsimas, commended volunteers in New South Wales and highlighted the vital role they play in the sport across the state.

“Football in New South Wales simply does not exist without volunteers,” Tstatsimas stated via press release.

“They are the heartbeat of our clubs and competitions, and their contribution is felt in every match played across the state each weekend.”

“We are incredibly grateful for the time, passion and dedication they bring to the game.”

 

Supporting operations behind-the-scenes

Volunteers, despite their fundamental role in the grassroots game, often go unseen in the chaos and excitement of a matchday.

But, as Football NSW emphasises, their responsibilities and contributions are wide-ranging leading up to fixtures to ensure players and supporters alike experience the best of grassroots football.

“Week in, week out, these dedicated individuals ensure football continues to thrive across the state, coaching junior teams, refereeing matches, managing squads, running canteens, preparing fields, coordinating fixtures and supporting clubs in countless behind-the-scenes roles,” Football NSW said via press release.

So this week serves as an important period to recognise the backbone of local football communities not only in New South Wales, but all states across the nation.

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