Soccerscene the only online publication dedicated to the Australian and international football industry. It serves as a practical guide for those involved in the business of running a football club and bringing readers up-to-date research and development across all football matters providing insights, discussion and information related to topics that matter.
AI and VR are undoubtedly two of the most cutting-edge technologies available for sports training.
Sports AI Virtual Assistant (SAIVA) cleverly combines the two to create a virtual assistant platform tailored for every level of football – amateur, academy, and professional alike.
In 2018, two sister companies – Turing AI Cultures GmbH and AI Brain Inc. – organised a team of specialists in artificial intelligence, game design, and sports psychology.
These specialists delivered on SAIVA’s focus objective of developing innovative solutions for football.
The company’s mission is to revolutionise the sports tech industry by delivering a product that integrates both VR and AI into everyday training.
The technology behind SAIVA’s product stimulates cognitive and motor functions, enabling athletes to expand on their knowledge of the game and improve their overall performance.
SAIVA’s key features
SAIVA’s main features are pre- and post-match analysis, immersive education modules, and an AI-driven coaching assistant.
Pre- and post-match analysis tool
Through this feature, SAIVA allows players to comprehensively analyse their games by reproducing actual gameplay in VR.
This virtual recreation of their game is derived from scouting feed videos or the team’s tracking data.
Once the footage or data has been simulated in a VR world, users may then step into the perspective of any player on the field.
The ability to do this allows players to significantly improve their decision-making skills and develop a better understanding of how to analyse the game.
The pre- and post-match analysis tool also allows for collaborative sessions, accommodating up to 10 users simultaneously.
Collaborative sessions enable coaches and players to engage in group-based learning where tactical scenes can be analysed within a more dynamic and interactive training environment.
The final dimension of the pre- and post-match feature is the tactical drawing tools.
3D annotation tools, including passing lines, dribbling lines, offside lines, arrows, and player highlights, allow users to effortlessly convey ideas.
Additionally, the ability to measure distances with these tools enhances analysis of pitch control and spatial awareness.
Immersive education modules
These modules provide a state-of-the-art learning program for coaches and educators.
The program is composed of three expertly designed modules that encompass key principles, dynamic exercises, and engaging gameplay.
The first module establishes the foundational knowledge required for a complete understanding of exercises and the sport itself.
Users are introduced to 18 fundamental principles, covering everything from constructing an impenetrable defence to breaking through opposition lines and executing swift transitions.
The second module introduces coaches to drills and how to effectively apply them to ensure optimal player development.
The combined learnings from modules one and two unlock the potential for coaches to effectively facilitate the growth of their players and guide the team with greater precision.
The third module allows users to take charge of an 11-a-side game where they navigate through various in-game scenarios.
The goal of this module is to make strategic changes, identify spaces, and develop tactics to ensure victory.
These three modules are perfect for coaches who are seeking to elevate their expertise and strengthen their knowledge of the intricacies of football.
AI-driven coach assistant
This feature transforms coaching by auto-generating key metrics and offering insights from live gameplay situations.
The coaching assistant provides actionable recommendations, ranging from passing choices, team formations, and roster modifications.
All recommendations are tailored to real-time pitch conditions, allowing coaches to make accurate changes and optimise the performance of their team.
Implications for Australian football
Given the cutting-edge technology powering SAIVA’s product, there is immense potential for it to elevate football in Australia at all levels.
The powerful combination of immersive VR training and AI-driven analysis could be exactly what Australian coaches and players need to overcome training barriers and elevate their game.
High-level training equipment is often inaccessible due to geographical and financial barriers.
SAIVO addresses this issue by providing a relatively affordable and compact product that still delivers elite-level education and performance analysis.
South Melbourne versus Melbourne Victory is more than a long-awaited rivalry. It is an opportunity to unite Australian football around its history – and its future.
On 10 October, South Melbourne FC and Melbourne Victory will walk onto AAMI Park for an Australia Cup Final that represents far more than a trophy.
It brings together two proud clubs from different chapters of Australian football’s history.
One is among the most successful clubs of the former National Soccer League era. The other has become one of the defining clubs of the A-League era.
The atmosphere will be extraordinary. The rivalry will be genuine. The football will be fiercely contested.
Such is the anticipation surrounding the match that it also has genuine potential to break the modern Australia Cup Final attendance record of 18,751, set at the same venue in 2016.
That would represent much more than a number on a crowd sheet. A record attendance would send a powerful message about the public appetite for meaningful fixtures, authentic rivalries and competitions that connect every level of Australian football.
But this final can – and should – mean even more.
It presents Australian football with an opportunity to bring its past, present and future together.
It is an opportunity to dismantle the tired and damaging distinction between “old soccer” and “new football”.
Most importantly, it can demonstrate what becomes possible when the entire game is connected.
We Cannot Build the Future by Discarding the Past
Australian football needed reform at the beginning of this century.
The game required stronger governance, greater professionalism, better commercial structures and a national competition capable of reaching new audiences.
The establishment of the A-League in 2005 opened an important new chapter. It created clubs, rivalries and major occasions that have contributed enormously to the development of the professional game.
But somewhere during that transformation, the idea took hold that Australian football could only move forward by separating itself from much of what had come before it.
The labels “old soccer” and “new football” became a fault line.
Too many clubs, supporters, volunteers and communities that had carried the game for decades were made to feel that their history was no longer welcome at the top table.
In creating something new, the game sometimes appeared determined to dispense with everything associated with its past.
That included the clubs and development pathways that identified, nurtured and produced many members of Australia’s Golden Generation.
Australian football should never be embarrassed by that history.
It is one of our game’s greatest competitive advantages.
Traditional clubs were built by migrant communities that brought their passion, culture and football knowledge to Australia.
They established clubs, built grounds, developed players, created lifelong supporters and sustained the game when it received little mainstream attention or investment.
These communities did not merely support Australian football.
They built it.
Recognising that contribution does not require us to reject the progress made during the A-League era. Both can be true.
The game needed to evolve, but it did not need to marginalise its foundations to do so.
This Is Not “Old” Against “New”
It would be easy to promote South Melbourne against Melbourne Victory as “old soccer” meeting “new football”.
It might create a convenient headline, but it would miss the greater significance of the occasion – and perpetuate a division the game must leave behind.
South Melbourne is not a relic from Australian football’s past.
It is a living and ambitious club with generations of supporters, a distinguished record of national success and an enduring role in developing players and representing its community.
Melbourne Victory is not separate from Australian football’s history.
It is another important chapter in it – a club that has built an enormous following, delivered some of the country’s most memorable sporting occasions and demonstrated the scale that professional football can achieve in Australia.
These clubs were created in different eras, but they belong to the same game.
The future of Australian football is neither “old” nor “new”.
It is one football.
Supporters Want a Connected Game
This final arrives at a time when the appetite for a properly connected football pyramid is becoming impossible to ignore.
Supporters want clubs to have something meaningful to aspire to.
They want success on the field to create opportunity.
They want to see a genuine connection between grassroots football, state competitions, traditional clubs, national competitions and the professional game.
A connected pyramid is about more than promotion and relegation.
It is about unlocking aspiration, investment, relevance and growth throughout the sport.
When clubs can see a pathway forward, they invest in facilities, coaching, academies, commercial capability and community engagement.
When supporters believe their club’s journey can lead somewhere, they become more deeply invested.
When local rivalries carry national consequences, new audiences, media attention and commercial partners follow.
That energy already exists throughout Australian football.
Our opportunity is to harness it.
The Platforms Are Demonstrating What Is Possible
The Australia Cup has repeatedly shown what can happen when clubs from every level are given the opportunity to compete on a national stage.
It connects the grassroots and professional game. It creates genuine jeopardy. It brings national attention to clubs, grounds and communities that rarely receive that level of exposure.
It also produces compelling stories that cannot be manufactured through marketing alone.
The Australian Championship represents another important step. It gives some of the country’s most historic and ambitious clubs a new national platform and creates a stronger bridge between state-based football and the professional game.
Neither competition should be viewed in isolation.
Together, the Australia Cup and Australian Championship can help reconnect the game, restore national relevance to important clubs and build momentum towards a more integrated competition structure.
They also demonstrate something commercially significant.
These communities are not simply part of football’s history. They are active audiences with passion, identity, purchasing power and an enduring commitment to their clubs.
When those communities are respected and properly engaged, they respond.
That creates value for broadcasters, commercial partners, governments and the wider professional game.
A Perspective Spanning Different Eras
My perspective has been shaped by experiencing Australian football across different clubs, competitions and eras.
I served as CEO of South Melbourne Soccer Club during one of the most successful periods in its history.
After leaving in 1997, I returned 12 months later for the 1998/99 season, when South secured its second consecutive national championship under Ange Postecoglou.
Nearly two decades later, in 2015, I returned to the professional game as CEO of Perth Glory in the A-League.
I subsequently joined Football Australia as a senior executive, where I played a key role in strengthening the Australia Cup as a national platform and developing the Australian Championship.
That journey has reinforced my belief that Australian football’s future will not be secured by choosing one part of its history over another. It will be secured by bringing the best of every era together.
The game will fulfil its potential when it connects its professional clubs, traditional clubs, grassroots participants, diverse communities and national teams within a coherent and ambitious system.
This is not about returning to the past.
It is about carrying the best of our history into a stronger future.
South Melbourne Soccer Club newsletter, 1997. After stepping down as CEO, Peter Filopoulos returned 12 months later for the club’s 1998/99 national championship season.
More Than a Final
On 10 October, AAMI Park – the spiritual home of football in Melbourne—should become the stage for more than an Australia Cup Final.
It should be a celebration of the people and communities that built the game, the progress achieved during the professional era and the possibilities presented by a connected future.
South Melbourne supporters should be proud of what their club has contributed to Australian football and excited about what may lie ahead.
Melbourne Victory supporters should celebrate what their club has built and the role it continues to play in growing the professional game.
Every Australian football supporter should be able to look at this occasion and see something bigger than a contest between two clubs or two eras.
This final is not “old soccer” against “new football”.
It is Australian football – proud of its entire history, united around its future and ready to unlock its true potential.
THE ASSOCIATION of Australian Football Clubs has reconvened to re-engage Football Australia on the long-term future of the Australian Championship, which returns next month for its second season. The AAFC is preparing a formal approach to head office in the aim of establishing the next steps for the tournament’s development. Little has been said from FA about its long-term prospects since South Melbourne won the inaugural title last summer. Operated last season as an end-of-year tournament for clubs pulled from NPL competitions around the country, under the (former) model of the UEFA Champions League, it was generally lauded by those who partook as a success. This year, the same format returns. But there remains a lack of certainty across constituent clubs as to where the Championship is headed. Those spoken to by Soccerscene, both within and outside the ‘foundation’ ranks, retain a firm desire to see it become a full-blown national second division – as was the competition’s working title for much of its development process. “We’re now in the process of pushing that timeframe [for future discussion] because the clubs’ concern is if you just wait another twelve months, and do nothing towards establishing the home and away competition, then another year will pass,’ said AAFC chairman Nick Galatas. ‘We’re keen on re-establishing the impetus for what we say the clubs and the fans actually want, and that is a proper competition that will be the bridge for what we all want. “We need to link our game from bottom to top and give more opportunities to our promising young players.” It is the general view of a number of foundation clubs that discussions with FA have always been due to re-open following this upcoming second season; however, actual specifics have proved harder to find. “As an aspiring club, we were under the understanding that after two years there’d be a review for the potential of promotion and relegation [to the A-League],’ said one club president from within the eight foundation clubs. “Or, to discuss expansion into the A-League. We’re not asking to get rid of A-League teams; we’re asking for a connection via expansion. For example: ‘keep playing this competition, keep performing strongly, and then if you meet the criteria, you can apply for A-League expansion.’” It is nearing three years since Football Australia selected its eight foundation clubs, from a pool of 32 that were invited to enter its Request For Proposal phase. At the time, it was stated that a refined process – to commence early-2024 – would seek to find an additional two-to-four clubs to join them. That this has not happened means the eight sides still fail to represent any state outside New South Wales and Victoria, a criticism levelled at the competition from its first day. From the outside, this continued inactivity could be construed as a lack of progress – although that’s not to say inactivity is the case. “We’ve explored it a few times, and FA have been really open about where they’re up to, and really what the trajectory is,” said the president of another club, who were part of the Request For Proposal phase, but were not selected as a foundation club. “I would describe their current position as ‘we’re doing it, we’ll review what we’re doing, and then we’ll plan to either keep doing it, or expand it.’ Does that mean expansion will happen? Not necessarily. ‘Maybe they’ll do that review and there’s a sense the timing’s not right, there are too many challenges… but I’m not getting any indication that that’s the case.’ Football Australia signed its Championship broadcast deal with SBS in September 2025 for two seasons with an option for a third. Last week, the partnership announced an increase in linear broadcasting for 2026 with an additional match per round to be broadcast on Thursday nights. The entire competition is available via SBS On Demand. Football Australia has also added a Penalty Shootout Bonus Point Model, where drawn matches in the group stage will see sides awarded a standard one point each, before heading to the penalty spot to contest an additional point. The competition also remains without a naming rights partner, while participant clubs have this season been charged an entry fee, which was not the case last season. Football Australia continues to foot the travel bill for parties up to a certain number for away fixtures. Football Australia was contacted for comment.
