Wollongong Wolves FC Announced Buonissimo Bakery Sponsorship

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Wollongong Wolves FC have announced local family-owned bakery, Buonissimo Bakery will become the club’s new front-of-shirt sponsor for both this year’s Australian Championship and next year’s NPL NSW season.

Buonissimo Bakery is the leading supplier of premium, artisan-style packaged cakes to major supermarkets across Australia and New Zealand, founded in 2016 by two brothers.

The bakery’s logo will be displayed on the front of the football club’s official playing kit during the Australian Championship and 2026 NPL season, beginning this weekend when the Wolves play against South Hobert in the first Australian Championship game.

Wollongong Wolves Chairman, Tory Lavalle, commented on how delighted the club is to welcome Buonissimo Bakery to the Wolves family as our Front-of-Shirt partner.

“Their commitment to quality, growth, and community values aligns perfectly with what our Club stands for as we embark on this exciting new chapter in Australian football,” he said via press release.

Buonissimo Bakery Director, Michael Digiaro welcomed the club as well.

“We’re proud to partner with the Wollongong Wolves — a club with such a rich history and strong community spirit,” he said via press release.

“As a family-owned Australian company, supporting a proud local club competing nationally is something we’re very passionate about.”

With only two days until the start of the Australian Championship, sweet-toothed fans of the Wollongong Wolves and Buonissimo Bakery have congratulated the duo for their new sponsorship deal.

Among the comments and emojis were people mentioning how good it is local businesses were supporting each other.

Buonissimo Bakery’s baked goods represent the traditional culinary roots of the owners with a twist which sets the bakery apart from others.

The bakery have won several awards, including the supplier of the year award by Coles in 2022, and from Woolworths for consecutive years between 2018 and 2019.

The press release mentioned to the bakery’s newly launched frozen pizza brand, Buonissimo Cucina which is available to purchase in Coles and Woolworths.

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Melbourne Victory driving strong partnerships with BYD

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The innovative vehicle manufacturer will join the Victory family as a Major Partner and Exclusive Motor Vehicle Supplier in a 12-month deal.

 

Elite performance, accessible for all

The alliance between Melbourne Victory and BYD reflects both parties’ commitment to progress, efficiency and high performance. It brings together two organisations who share vision and values, two fundamental aspects of any successful partnership.

On one hand is a rapidly growing and community-connected manufacturing company with over 100 sites, intent on providing reliable vehicles to Australian families. On the other, a successful club in the heart of Melbourne, with ambitions to progress on the pitch while regularly engaging with the community.

Melbourne Victory Managing Director, Caroline Carnegie, commented on the strong foundations of the partnership with BYD.

“Founded only a decade apart, there is a shared history of, and ambition for, continued accelerated growth between Melbourne Victory and BYD.”

“Not only is there a clear alignment of our vision and values to lead, unite, connect and inspire, but a mutual commitment to creating a better future for our communities.”

 

Delivering for the community

As part of the partnership, BYD’s branding will feature on Victory’s home and away jerseys, as well as across the Academy, media and Community assets.

Moreover, the agreement comes as a response from Victory to members and fans’ wishes for not just any vehicle partner, but one which is appropriate and coherent to their day-to-day lives. And as BYD Australia Chief Operating Officer, Stephen Collins, explained, the new energy vehicle manufacturer is driving far more than just passengers.

“We are thrilled to join forces with Melbourne Victory, a club that shares our relentless drive for performance and innovation,” expressed Collins.

“As the exclusive vehicle supplier, we’re not just providing new energy mobility; we’re supporting the team’s journey towards a more sustainable future.”

New energy, new partner and new ambitions for Melbourne Victory, who will compete on the international stage next season in the AFC Champions League Two.

And with a partner like BYD to back them, players and fans in the Victory family will be hoping it is the start of a journey to success.

 

Premier League backs grassroots football in Singapore

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The NEXTGEN coach programme saw past legends and current coaches unite to deliver an activity intent on supporting grassroots football through high quality and inclusive coaching.

 

Creating new leaders

To reach the top in elite football requires tactical education, personal guidance and consistent support throughout the development journey.

Coaches therefore take on a great deal of responsibility for players seeking a top-flight dream.

Yet even for those who never make it to the top, there is always one coach who stands out. Not necessarily for the silverware achieved or results on the pitch, but for the way they helped build a person off the pitch to play better on it.

The Premier League’s NEXTGEN Coach programme in Singapore aims to equip coaches with the skills and knowledge to do exactly that: creating welcoming environments which nurture confidence and a love for the game.

“This will hugely benefit local coaches, providing them with expert training and skills that will cascade into the communities they coach in,” said Premier League Director of Community, Nick Perchard, via media release.

“After opening the League’s first international office in Singapore more than seven years ago, we are now building on our commitment to the country with a structured coach development programme.”

 

What does the programme include?

The programme initially saw Premier League coaches deliver training sessions to coaches from StarHub – the League’s broadcast partner in Singapore who engage with local community football.

Furthermore, the training was consolidated through stakeholder engagement events and talks from 150 students at the Institute of Technical Education about their careers in the game.

In total, the programme saw 30 coaches take part – all from diverse backgrounds selected by the Football Association of Singapore (FAS) to maximise community reach and positively impact as many young individuals as possible.

“Youth development is a key priority for FAS, and it starts at the grassroots level,” explained FAS General Secretary, Badri Ghent via media release.

“Coaches play a central role in shaping not just how young players learn the game, but how they experience it, building confidence, character and a lifelong connection to football.”

Through high quality programmes like NEXTGEN, grassroots football can grow to ensure future coaches and players are confident in themselves and their future roles in the game.

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