FIFPRO Asia/Oceania teams up with Areto to combat online abuse

With the 2026 AFC Women’s Asian Cup kicking off this week, Areto and FIFPRO’s partnership will look to protect competing players from online abuse and harmful behaviour.

First line of defence

All 12 teams competing in the tournament and its players will have access to Areto, a trusted platform which helps to stop hateful and absuive online content.

The platform, driven by AI to ensure thorough and efficient performance, automatically detects and removes content deemed harmful. This ensures that players and teams stay protected before abusive comments can make it onto social media. Areto is, in this way, the first line of defence for all women athletes playing in the tournament.

“Our role is to ensure players are supported not only on the pitch, but in every aspect of their professional lives, whether that is from integrity threats, online abuse, or promoting positive mental health… so they can perform at their best,” said Secretary General of FIFPRO Asia/Oceania, Shoko Tsuji.

Furthermore, as online abuse disproportionately impacts women in sport, this partnership is an absolute necessity to ensure that football remains a sport for all to enjoy and compete.

Reducing risks while exposure increases

Founded and Chief Product Officer at Areto, Jacqueline Comer, outlined the importance of having a platform like Areto in women’s sports.

“Women athletes shouldn’t have to face online abuse while preparing to perform at the highest level, but we know they do, and we know its more targeted, more personal and more violent,” Comer explained.

“Our platform actively helps reduce and remove harmful content, giving players and their support teams the insight and tools they need to focus on the game – not the abuse.”

Focusing on the game, and not the abuse, is exactly why Areto is so vital. Ultimately, as the tournament stands as a potential springboard for the women’s game in Australia, it is essential that the matches and players are at the forefront.

 

Joining the movement

Areto is one of several platforms aligning their products with the support and growth of women’s football. In December 2025, the Cook Islands Football Association (CIFA) adopted Respondology ahead of the FIFA Women’s World Cup Qualifiers, helping to automatically hide 6% of all comments during the first round.

Furthermore, with sporting giants like the Denver Broncos, Arsenal and Manchester United all using the AI platform to protect online spaces, the message is clear: there is no room for abuse in the beautiful game.

So, as the CommBank Matildas begin their Asian Cup campaign, this partnership is a reminder that the game is for all to enjoy and participate in – and Areto will ensure it remains so.

 

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Alibaba Group allies with UEFA and UC3 as new strategic partner

Alibaba Group will become the global AI, Cloud Computing and E-Commerce Partner for the UEFA Euro 2028 tournament and UEFA men’s club competitions from 2027-2033.

 

Uniting two global giants

The partnership will see Alibaba position itself as a strategic partner for UEFA and UC3 at both club and international level.

As one of the world’s leading tech and e-commerce companies, Alibaba will team up with European football’s governing body to deliver exciting new ways of bringing fans closer to the game through innovate technologies.

“We are delighted to welcome Alibaba as a global partner for UEFA EURO 2028 and as a future partner of our men’s club competitions,” expressed UEFA President Aleksander Čeferin via media release.

“Together we can bring fans closer to the game in new and meaningful ways – making our competitions feel even more captivating, engaging and accessible, while preserving the traditions, emotions and spirit that define European football.”

Furthermore, Chairman of Alibaba Group, Joe Tsai, outlined how the company will pursue a shared vision with UEFA to unite fans from all over Europe and the entire world.

“We believe that football is a shared language around the world, and the unifying power of the game at all levels for all fans is the mission that brings Alibaba and UEFA together,” said Tsai via media release.

 

Where innovation meets tradition

Indeed, this is a partnership which is unique in its potential impact.

On one side is a global tech giant, capable of leveraging innovative e-commerce platforms and AI expertise. On the other, a governing body which oversees some of the most popular football competitions in the world.

It is an alliance which embodies the current and future state of the football landscape, which includes innovation and technology at the heart of its operations.

Tech platforms of the future, aligning with a sport of deep-rooted history and tradition.

We saw recently another partnership of a similar nature. Arsenal FC – one of the founding Premier League clubs and recent champions – announced a collaboration with Meta to create new ways of uniting fans beyond the 90 minutes on the pitch.

So, now that Alibaba Group, UEFA and UC3 will embark on their own collaboration in the coming years, fans of European football will see this tech-sport revolution up close as they continue to engage with – and enjoy – the sport they love.

Football West’s Female Football Week draws record engagement from Metropolitan Perth to Remote Kunurra

Football West has wrapped up its 2026 Female Football Week with activations spanning metropolitan Perth, regional Western Australia and national online platforms, as participation data from the state’s most remote football association underlined the scale of demand for women’s and girls’ football beyond the city.

Kununurra Soccer Association, situated in the East Kimberley more than 3,000 kilometres from Perth, recorded 47 new female registrations aged 7 to 12 across the first two terms of 2026 through Football West’s Junior Girls United program, representing a 30 percent increase in female membership that coaches Hannah Grominsky and Evie Marchetti described as overwhelming.

“The support from the community has been simply awesome,” Grominsky said. “We’re up to nearly 50 registered girls now. The majority of them have never played before or aren’t part of our association, so it’s great to give them a positive football experience in a comfortable environment.”

The program, supported by the Federal Government’s Play Our Way grant, now runs every Wednesday and has extended football activity into the cooler months of the Kimberley calendar, a season when the association would not traditionally operate. The result is a cohort of players new to the game, in a region where access to organised sport has historically been constrained by geography, infrastructure and seasonality.

Recognition across the state

Back in Perth, Female Football Week’s centrepiece event was the Women in Football Celebrate You Breakfast at the Sam Kerr Football Centre, featuring two panel discussions covering officiating pathways, coaching development and advocacy for women in football.

Subiaco AFC NPL Women’s head coach Christine Coppin, who is one of few women coaching at her level in the region, said events like the breakfast were critical to making the pathway visible for others.

“I’d love to see more women coaches putting their hat in the ring, both at junior and senior levels, realising that there’s more to football than just playing,” Coppin said. “They can stay involved in the sport as they get older in different ways.”

A regional Women in Football Breakfast in Albany drew more than 30 attendees, while a Girls Day Out event in the same city attracted more than 50 participants aged 6 to 16 for a come-and-try introduction to the game, extending the week’s reach into the Great Southern and reinforcing Football West’s stated commitment to building women’s football outside metropolitan areas.

Recognising those who make it happen

The week’s awards, nominated by the WA public, recognised five individuals whose contributions to female football across the state were judged most significant over the past year. Cassandra Paxman of Albany Rovers FC was named Coach of the Year, Georgia Whitelaw of Great Southern JSA and Albany JSA took Referee of the Year, Karen Harris of Carramar Shamrock Rovers FC was named Volunteer of the Year, Georgia Aiesi of Mandurah City FC received the Player of the Year award, and Melissa Spillman of Football Futures Foundations was named Community Champion of the Year— a recognition she also received at the national level.

Football West Female Football and Advocacy Manager Sarah Carroll said the week had reinforced both the momentum and the responsibility facing the sport.

“Female Football Week continues to showcase the incredible passion and growing appetite for the women’s game,” Carroll said. “It’s a reminder of how important it is that we keep working together to drive the game forward.”

The contrast between a packed breakfast at the Sam Kerr Football Centre and a Wednesday afternoon program in Kununurra working around wet season schedules captures something essential about where women’s football in Western Australia actually lives. The growth is real, and it is happening in places the cameras do not always reach.

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