FFA Announce Growth in Female Participation in 2019

In a recent statement, the FFA have revealed nearly two million women and girls across the country played football in 2019.

An 11% increase was made across all seven states and territories, with Victoria achieving a rise of over 50%.

“Our growth is testament to everyone connected with our great game. It’s due in no small part to the progress we’ve made as a sport over the past 24 months and the way our clubs and volunteers have responded and contributed to this achievement,” said Peter Filopoulos, CEO of Football Victoria.

“We have a shared aspiration for our sport to continue to grow and develop, and I’m certain we’ve not even scratched the surface as to the continued growth of our game.

“Our firm agenda to support the ongoing growth and development of our game in Victoria continues through our strategic plan, FootbALLways, which was announced last year.  The plan is about uniting, inspiring and enabling Victorians of ALL backgrounds and abilities to live and love football, for life.”

Women’s sports in Australia has been on a steady incline in the last few years, thanks in part to various different sports all doing their bit.

The AFLW, introduced in 2017 has been a massive influence for young girls, as well as the success of our women’s national cricket team.

They recently captured the ICC T20 Women’s World Cup in a thumping win over India, showcasing them as one of the country’s most successful international sides.

Foxtel also recently used channel 507 as a pop-up channel for women’s sports only called FOXW. It was only a temporary change however, one would suspect it’s something that is being seriously considered down the line as permanent.

The quality and success of Australia’s national women’s soccer team needs no explanation.

FFA CEO James Johnson and FFA Head of Football Sarah Walsh both commented on the census results, stating that they couldn’t be happier.

“I’m particularly pleased that this hard work has resulted in large increases in the numbers of both coaches and volunteers, as they add tremendous value to our game, and I’d like to thank everyone involved for their commitment to our sport.”, said Johnson.

“I’m delighted that more women and girls than ever are now playing football,” Walsh said.

“FFA is committed to increasing diversity and inclusion in football, and we have seen a number of female-football initiatives in the past year that have proved very popular.”

Walsh went on to talk about the importance of the Women’s World Cup bid, something that has been gaining traction for many months now.

“There’s still a long way to go for female football in this country and a lot of growth to be experienced in the coming years. We are aiming for 50:50 gender parity by 2027 and hosting the FIFA Women’s World Cup in 2023 in Australia and New Zealand would fast track our push to reach this target.”

50/50 gender parity as Walsh calls it is perhaps the greatest challenge facing the FFA. Whilst the women’s game is getting the push it fully deserves, there will still be detractors.

2027 seems like a long time away, but unless the FFA can successfully bid on the Women’s World Cup as well as successfully develop our brightest up and coming female players, time will fly by.

The results of this census are certainly promising and that would be mostly down to the success of our elite players.

Yes, there is a huge gap between the community and elite levels. But the two will always be connected, especially when it comes to younger aspiring players.

Do you think that the FFA can reach 50/50 by 2027? Furthermore, how much of an impact do you think the Women’s World Cup would have on that 50/50 goal if the tournament was held here in Australia?

Get involved in the discussion on Twitter @Soccersceneau. Don’t forget to subscribe to our weekly newsletter for more articles just like this delivered to your inbox every Friday.

 

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APL and PFA remain without agreement as bargaining tensions continue

The Australian Professional Leagues (APL) and Professional Footballers Australia (PFA) remain without a new collective bargaining agreement, with negotiations continuing less than three months before the start of the 2026–27 A-Leagues season.

The APL presented the players’ union with a new one-year interim proposal on August 5, which included an increase to the A-League Women salary cap and a commitment to establish a pathway towards full-time professionalism for the women’s competition within 12 months.

The proposed agreement would provide an interim framework while the two parties continue discussions over a longer-term collective bargaining agreement.

APL chief executive Steve Rosich said the proposal reflected the league’s commitment to reaching a sustainable agreement with players following eight months of negotiations.

However, the PFA criticised the APL for publicly announcing the proposal shortly after presenting it to the union, arguing that the approach had further damaged trust between the two parties.

PFA Chief Executive Beau Busch also said players had overwhelmingly rejected the APL’s previous final offer, citing a lack of trust in the league’s ability to ensure its future.

Full-time professionalism for the A-League Women remains a key priority for the PFA, with players seeking improved conditions and greater investment in the competition.

The A-League Men and A-League Women seasons are both scheduled to begin on 16 October 2026.

With the new season approaching, both parties face pressure to resolve the dispute and establish the framework governing player conditions across the A-Leagues.

 

 

Jeff Bezos consortium set for $2.7 billion Liverpool investment

Liverpool could soon welcome one of the world’s richest men into its ownership structure.

Amazon founder Jeff Bezos is part of a consortium in advanced talks to buy a 30% stake in the club.

The proposed deal values Liverpool at around $8.6 billion (4.5 billion pounds). Bezos has a personal fortune estimated at $363 billion.

The investment would give Fenway Sports Group (FSG) a major financial return. It would also allow FSG to keep control of the club, which they bought in 2010.

The proposal has attracted attention across football. It has also created concern among sections of the Liverpool fanbase.

FSG set for major return

FSG bought Liverpool for $573 million (300 million pounds) in 2010. The ownership group later provided further funding through loans. In the last 16 years, the club has undergone major growth.

Liverpool ended a 30-year wait for a league title in 2020. The club also won the Champions League in 2019. Another Premier League title followed in 2025.

Stadium redevelopment and a new training centre have also increased the club’s value. FSG could cash in on $2.7 billion (1.4 billion pounds) if the 30% share is sold.

The deal would therefore represent a huge return on its original investment. However, whilst the investment would provide a massive cash out for the owners of Liverpool, due to Financial Fair Play there won’t be increased investment in the transfer market.

Why Bezos wants Liverpool

Bezos has explored sports investments before. He has been linked with major American franchises such as the NFL’s Seattle Seahawks.

Liverpool would give him a stake in one of football’s biggest global brands. The club also has a large following in the United States. The New York Times has also reported Liverpool has 26 million fans in America.

That makes the investment attractive for investors looking to expand their reach in global sport. American businessmen Eduardo Saverin and Amit Bhatia are also reportedly involved in the consortium.

The deal would add to the growing American influence across English football.

Fans remain cautious

Liverpool supporters have not automatically welcomed the proposal.

The club’s previous experience under Tom Hicks and George Gillett still influences the fanbase.

Supporters also want greater clarity over the consortium’s intentions. Questions remain over board representation, control and the long-term purpose of the investment.

For many fans, ownership must involve more than financial ambition. The Bezos proposal could strengthen Liverpool’s commercial position. It could also deliver a huge payday for FSG.

But until the consortium reveals more about its plans, supporters are likely to treat the deal with scepticism.

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