Heidelberg United: Modernising youth development with SoccerPLAY

At all levels of the game technology is having a profound impact on football. While spectators focus largely on tools like VAR and goal-line technology, coaches and administrators are increasingly turning to sports science and innovation to seek a competitive advantage.

It was searching for this competitive edge that led Chris Theodorou, Football Programs Manager at Heidelberg FC to SoccerPLAY, an online management system which is revolutionising the club’s youth development.

“SoccerPLAY does more than just support coaches, it allows clubs to create a structure and a style. It’s a methodology,” Theodorou says.

SoccerPLAY is currently being used by more than 100 clubs and football federations around the world, including AC Milan and the Dutch Football Association.

The system gives users access to more than 800 exercises and training drills which can use to create training programs, improve specific skills, and track player development.

“The structure is phenomenal. It allows a football department to put together a program that can be accessed on a phone, tablet or computer,” he adds.

“It helps to keep training fresh and there are different formats for each exercise, so it provides coaches with all the tools they need to feel supported,” he adds.

Coaches can also create their own exercises which they can upload onto the system and form training schedules in weekly, fortnightly, or monthly blocks.

“If you fail to prepare, prepare to fail. Sporting organisations love to see their coaches turning up well prepared and with this system they will never run out of ideas,” Theodorou says.

“There are different objectives listed, so a coach or technical director can search specifically to find relevant exercises. From basics like first touch, passing, and movement to more advanced things such as building from the back and possession play, there are different formats of drills for everything.”

Each of SoccerPLAY’s  training exercises comes with a detailed guide on how to execute the drill correctly. This includes information on what equipment is needed, an animation providing an overview of the movements, and a real-life instructional video designed to demonstrate correct technique.

Theodorou highlights the video depicting technique as a particularly valuable tool for Australian coaches.

“The instructional videos are technique-focused because in Europe if you can’t pass, you can’t play. Whereas here in Australia we emphasise going hard and fast,” he says.

As SoccerPLAY is designed to incorporate youth development for all ages, there are exercises that are suitable for players in the under-6 age bracket through to under-19’s.

Many of the drills have variations which provide coaches the option to simplify them or make them more challenging, depending on the age group and skill level of the players.

“You don’t want to give five or six-year-old players too much information, so the drills are simple in order not to overcomplicate things. It’s also recommended that you don’t change what they are doing too often, whereas with older groups you can be more creative,” Theodorou says.

In addition to assisting coaches with an overarching training program, SoccerPLAY allows football departments an unprecedented ability to track individual player development.

“The player tracking is awesome. You can record a player’s results in agility tests, beep tests, sprint tests and so forth then track how they improve over the course of the year. At Heidelberg we aim to do these three or four times over the year to measure their developments,” Theodorou says.

“You can also track how players are performing in matches by uploading statistics and video snippets to their profile. For example, you can upload clips of a player doing something really well or if they’ve made a mistake, then you can show them the footage in order to identify learning opportunities.”

The key to SoccerPLAY’s effectiveness is the calibre of its designers, Dutch football experts Patrick Ladru, Bram Meurs and David Zonneveld. All three have all had distinguished careers within football, specifically youth development and education.

Among their many achievements, Ladru was a youth manager and then scout at AFC Ajax, Meurs played at PSV Eindhoven and now operates as a sports psychologist, and Zonneveld served as a youth coach at FC Volendam and now specialises in motorised learning for children.

“Ladru has worked with Johan Cruyff and the likes, he creates many of the exercises himself. Bram focuses more on the mental components of the system and what sort of actions players need to do off the ball and then there’s David, who specialises in teaching players behaviours and habits,” Theodorou says.

In Australia, SoccerPLAY is just beginning to gain traction with Heidelberg United being one of the first clubs to adopt the system.

As an active user of the program, Theodorou believes Australian football should be more open to stepping away from traditional practices and embracing new ideas.

“This is where FFA and FFV are missing the mark. Our national youth teams are not making World Cups so how are our seniors going to make World Cups in the future?” he says.

“The coaches that have embraced SoccerPLAY here think it’s unbelievable, its designed to be simple and effective.”

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How Husqvarna Is Helping Stadiums Cut Costs Without Cutting Quality

At a time when operational costs are rising across global sport, stadiums and football clubs are being forced to rethink one of their most overlooked expenses: turf maintenance.

From diesel consumption to labour hours, maintaining elite playing surfaces has traditionally been both resource-intensive and environmentally taxing. But new data emerging from venues like CBUS Super Stadium suggests a smarter, more sustainable model is already taking hold.

Leading that shift is Husqvarna, whose autonomous turf technology is quietly reshaping how professional venues manage their playing surfaces. Their product delivers measurable cost savings without compromising quality.

Cutting fuel consumption costs

At CBUS Super Stadium, the introduction of Husqvarna’s CEORA™ robotic mowing system has reduced diesel usage by approximately 20–30 litres per week. Over the course of a season, those savings compound into a significant reduction in both fuel spend and carbon emissions. This is particularly efficient for stadiums hosting regular fixtures and large-scale events.

CBUS Super Stadium General Manager Kristian Blundell said the robotic mower was a game-changer for the venue:

“This technology is not replacing staff but rather giving our grounds team the ability to do what they do best by helping to improve turf management processes, better manage fatigue and decrease our environmental footprint”

But the impact goes beyond fuel.

 

Time efficiency

By automating routine mowing, Husqvarna’s technology enables grounds teams to focus on higher-value maintenance tasks, from pitch recovery to detailed surface management. The result is not only greater operational efficiency but also improved turf consistency, which is an increasingly critical factor in elite football performance.

The benefits are being mirrored beyond stadium environments. At Oatlands Golf Club, Husqvarna’s autonomous mowing has delivered savings of up to 60 litres of fuel per week while freeing up staff for precision work. Quiet, round-the-clock operation also ensures surfaces are maintained without disrupting play—an advantage that translates directly to multi-use stadium settings.

Image Credit: Husqvarna

Importantly, Husqvarna’s lightweight robotic systems reduce the wear and tear typically caused by traditional heavy machinery. This not only protects the integrity of the playing surface but also reduces the need for costly repairs over time.

Football clubs navigating tight budgets at grassroots and semi-professional levels could benefit from such cost savings.

With rising energy prices, increasing sustainability expectations, and limited staffing resources, the ability to cut costs while improving performance is no longer optional. Solutions like Husqvarna’s CEORA™ are positioning clubs to operate more efficiently today, while preparing for a more environmentally accountable future.

As the sports industry continues to evolve, one thing is becoming clear: the next competitive edge may not just come from what happens on the pitch—but how it’s maintained.

Football NSW Targets Female Coaching Gap with Twin Programs

Football NSW has announced two new initiatives targeting the development of female coaches and coach education tutors, backed by federal and state government funding, as the governing body moves to address the longstanding structural absence of women across all levels of coaching in the sport.

The Future Female Coaches Mentoring Program, funded through the NSW Office of Sport’s Empower Her program, will select six female coaches holding a minimum AFC B Diploma for a structured mentoring program beginning mid-year. Participants will be paired with experienced mentors and receive three in-person visits including real-time observation and feedback, alongside regular online development sessions throughout the season.

Separately, Football NSW has opened expressions of interest for its 2026/27 Female Coach Education Tutor (CET) Program, supported by the Australian Federal Government’s Play Our Way investment, targeting C Diploma holders who want to move into coach education delivery.

Together, the programs address two distinct but connected gaps in the women’s football coaching pipeline- the progression from active coach to elite-level practitioner, and the transition from practitioner to the tutors who shape how coaching is taught.

The Pipeline Problem

The structural underrepresentation of women in football coaching isn’t a new observation. It is a documented and persistent feature of the game at every level, from community clubs to national team environments. Female coaches remain a minority in pathway competitions, and female coach education tutors are even more so.

One current tutor in the program described the environment she encountered when she came through the system. “My experience coming through as a coach, there was no females on the courses as participants and there was no females running the courses either,” she said. “That kind of inspires me to be someone that can hopefully make other females feel comfortable and confident to want to become coaches.”

“It is really important to have female role models because it shows that there is an opportunity or pathway for females,” said one program participant. “Traditionally it has been a male-dominated area and to know that yes, you can do it as a passion or a side thing, or you can actually make a career of it if you want.”

Removing barriers at the point of entry

The mentoring program’s design reflects an understanding that formal accreditation alone is insufficient to retain and develop female coaches in high-performance environments. Access to experienced mentors, observation in live coaching contexts and ongoing reflective practice address the informal development gaps that credentials cannot fill.

“Learning happens through coaching in real environments, and we recognise our role in providing both stretch and support to high-potential coaches,” said Edward Ferguson, Football NSW Head of Football Development. “This program offers tailored mentoring that complements formal coach education and enhances effectiveness in practice.”

Hayley Todd, Football NSW Head of Womens and Schools Football, framed the initiative in terms of long-term system building rather than individual development. “Creating sustainable pathways for female coaches is a key priority,” she said. “This program supports their development while also providing valuable insight into what is required to progress from state competitions into national and international environments.”

The barriers the programs are designed to remove are clear. The cost of accreditation, lack of access to mentoring networks, the absence of welcoming environments in coaching courses and the scarcity of female role models at senior levels all compound one another in ways that make progression difficult regardless of ability or commitment.

“You want to try and remove as many barriers as possible,” said one tutor involved in the program. “If you can start to remove those barriers, you actually get to engage with the females more consistently and build their confidence and competence in that space.”

A system investing in itself

The timing of both announcements sits within a broader national moment for women’s football. The AFC Women’s Asian Cup, currently underway in Australia, has delivered record crowds and sustained visibility for the female game at the elite level. The programs announced this week operate at the other end of the pipeline – building the coaching infrastructure that will determine whether the players inspired by that visibility have qualified, experienced and representative coaches to develop them.

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