DFL outlines possible return of fans to Bundesliga

DFL Deutsche Fußball Liga, the governing body for the Bundesliga and Bundesliga 2, has released a guideline to assist clubs with the possible return of fans to matches.

The DFL said that the guideline provides a basic structure of what must be taken into account in the process for allowing crowds at matches once again.

Clubs must develop concepts about the prevention of infections, such as how they will calculate spectator capacity for their respective stadiums. These concepts must be approved by the local health authority of each club.

The DFL believes that major events may be allowed to occur from September 2020, with contract tracing and hygiene practices in place.

If there is more than 35 new cases of COVID-19 a week per 100,000 people in the local area of a club, spectators would not be allowed to attend. If there is less than five new cases, then clubs would be able to work with local health authorities to have fans attend the match.

The DFL is working on defining the conditions about whether fans could attend if the new cases range between five and 35.

“The outbreak of the COVID-19 pandemic in March 2020 has [affected] the global economy, social life and entire states,” the DFL Deutsche Fußball Liga said in the release.

“Even … with the resumption of gaming operations, media revenues are the most important source of income [that] could be secured, there is broad agreement that footballs lives strongly from the emotions and the spectators in the stadium and without a stadium audience appears very reduced.

“The Bundesliga, with an average of more than 42,000 sold tickets per game (season 2018/2019) [is] the world’s leading football league in terms of appreciation from the audience [and] owes its international recognition to the committed audience.”

The German Federal Ministry of Health said that in order for fans to be allowed to return, there must be systemic compliance to the highest standards of infection protection.

An Extraordinary Members Assembly will be held before the 2020-2021 season starts to discuss the details of whether crowds will be attending matches.

The Bundesliga restarted on May 16 without crowds in attendance.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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