La Liga and UC partnership to professionalise the industry

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Representatives from La Liga and the University of Canberra (UC) shared their intentions to professionalise the local sports industry through their partnership at a webinar on Thursday night.

La Liga’s educational department, the La Liga Business School and the University of Canberra announced a collaborative agreement last week. The partnership will see La Liga Business School and the University of Canberra work on educational projects together.

Speaking at the ‘Beyond 2020: Professional Football Strategy – A discussion with La Liga’ webinar, LaLiga’s delegate in Australia and New Zealand, Glen Rolls said that it was exciting to be able to partner with the University of Canberra in La Liga’s first partnership in education in Australia.

“We certainly look forward to developing more programs to help … professionalise the industry moving forward,” he said.

“It’s great to be able to share our knowledge in each of these markets but we also want to be able to learn, to be able to grow as an organisation itself. So, there is certainly some key learnings that we can also learn as an organisation from the local football industry here.”

The webinar was the first event held by La Liga and the University of Canberra since the partnership was announced.

University of Canberra Academic and former FIFA Assistant Referee Allyson Flynn said that the university is developing a robust sporting reputation worldwide.

“UC is excited to partner with the La Liga Business School to achieve the objectives of the La Liga’s international development strategy,” Flynn said.

“There are several synergies that arise through the aim of professionalising sports management education and the local sports industry.

“The university is well equipped to co-develop and deliver material with our industry partners such as Capital Football.

“This partnership reaffirms UC is the home of sport and UC’s place as a leader and innovator in sports management education.”

Capital Football CEO Phil Brown and Villarreal C.F Business Development Manager Mar Llaneza also spoke at the event.

Phil Brown said that the partnership would help the sports industry both in Canberra and across Australia.

“I think it’s a great opportunity especially for the young, up and coming sports administrators that might be able to access some learning from some of the best in the world in a partnership with the University of Canberra,” he said.

 

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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