Liverpool could soon welcome one of the world’s richest men into its ownership structure.
Amazon founder Jeff Bezos is part of a consortium in advanced talks to buy a 30% stake in the club.
The proposed deal values Liverpool at around $8.6 billion (4.5 billion pounds). Bezos has a personal fortune estimated at $363 billion.
The investment would give Fenway Sports Group (FSG) a major financial return. It would also allow FSG to keep control of the club, which they bought in 2010.
The proposal has attracted attention across football. It has also created concern among sections of the Liverpool fanbase.
FSG set for major return
FSG bought Liverpool for $573 million (300 million pounds) in 2010. The ownership group later provided further funding through loans. In the last 16 years, the club has undergone major growth.
Liverpool ended a 30-year wait for a league title in 2020. The club also won the Champions League in 2019. Another Premier League title followed in 2025.
Stadium redevelopment and a new training centre have also increased the club’s value. FSG could cash in on $2.7 billion (1.4 billion pounds) if the 30% share is sold.
The deal would therefore represent a huge return on its original investment. However, whilst the investment would provide a massive cash out for the owners of Liverpool, due to Financial Fair Play there won’t be increased investment in the transfer market.
Why Bezos wants Liverpool
Bezos has explored sports investments before. He has been linked with major American franchises such as the NFL’s Seattle Seahawks.
Liverpool would give him a stake in one of football’s biggest global brands. The club also has a large following in the United States. The New York Times has also reported Liverpool has 26 million fans in America.
That makes the investment attractive for investors looking to expand their reach in global sport. American businessmen Eduardo Saverin and Amit Bhatia are also reportedly involved in the consortium.
The deal would add to the growing American influence across English football.
Fans remain cautious
Liverpool supporters have not automatically welcomed the proposal.
The club’s previous experience under Tom Hicks and George Gillett still influences the fanbase.
Supporters also want greater clarity over the consortium’s intentions. Questions remain over board representation, control and the long-term purpose of the investment.
For many fans, ownership must involve more than financial ambition. The Bezos proposal could strengthen Liverpool’s commercial position. It could also deliver a huge payday for FSG.
But until the consortium reveals more about its plans, supporters are likely to treat the deal with scepticism.