ACT Government Maintain Sportsgrounds Ahead of Summer Sports Season.

The ACT Government City Services announced last week major maintenance work on 129 sportsgrounds ahead of the summer sport season.

While city crews will be doing work like top dressing, upgrading turf, fertilising and removal and installation of goal posts, the fields will be closed to the public until the end of the month.

The remaining 18 fields unaffected will be open for sporting groups to use for training ahead of the new season coming.

The ACT Government biannually maintain the state’s sportsgrounds to prepare for winter and summer sporting events to keep the fields at their best performance.

Among the various works announced are soil testing to help measure the health of the grounds and know whether to add nutrients or reduce water use, as well as moisture content sensors to be installed to receive data to track how wet the fields during play and help with future planning watering and maintenance.

This year’s undertaking to improve sportsgrounds in the state sees the upgrade of women and girls changing rooms to meet the Female Friendly Change Rooms @ Sporting Facilities guidelines, sportsgrounds receiving new LED lighting for better visibility, and general maintenance and upkeep of sports equipment and repairs.

On the city services website, the body consults with local sports users, sporting peak bodies and monthly asset condition audits to priorities sporting infrastructure improvements unless the condition of works like irrigation and building refurbishment is deemed unsafe or no longer fit for use.

In a statement announcing the March maintenance period ahead of the winter sports season this year, Minister for Sport and Recreation, Yvette Berry reinstated the ACT Government continues to receive positive feedback from sporting peak bodies of this approach in keeping some grounds open during the two-week maintenance period.

However, football clubs in the area want to see more done to improve the playing pitches and infrastructure than the two maintenance cycles each year, with some commenting the project will cost a lot of money and the field to be closed for a year.

Reports of unplayable pitches and some sportsgrounds being comparably better maintained than others show an underlining gap in sporting fields within the city compared to the faster growing regions.

Some issues voiced come from players reportedly sustaining stress fractures (which occur more often with soccer players in the major leagues) and other injuries from playing on hard and uneven pitches.

Though, the state is still pumping funding into sports grounds and clubs via grants which could find its way into the much needed areas in the future.

The 2025/26 ACT Budget announced in June a $49 million investment into sporting grounds, including the Taylor District Playing Fields getting an expansion of two new rectangular synthetic grass fields.

ACT Treasurer, Chris Steel commented in a June statement the budget reflects the needs of a growing city.

“This investment delivers long-term benefits for local communities by building sport and recreation infrastructure that supports wellbeing, inclusion, and a high quality of life,” he said.

“We have a range of sporting clubs covering the Molonglo area that are itching to start using these high-quality facilities for training and matches closer to where their members live.”

A $2 million boost over two years to the Sports and Recreation Investment Scheme, used to support local clubs and facilities through grants was also announced.

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GIS Industry Masterclass highlights pathways for women’s sport.

This month, the Global Institute of Sport (GIS) held an industry masterclass with guest speakers discussing the future of development in women’s sport.

The masterclass panel had two key speakers:

  • Chantella Perera, General Manager of Sport at KOJO.
  • Yael Reed, a sports marketing consultant who has worked with Newcastle Jets, Football Australia and Netball NSW.

These two industry experts, representing different areas of the women’s sporting world, delved into answering the event’s important goal of growth and sponsorship in women’s sport.

The role that media and commercial partners have in elevating women’s sport was a key point. Discussion was centred around the importance of encouraging broadcasters to invest in women’s sport directly and not just through male sport avenues.

Yael Reed spoke about the importance of media revenue being invested into women’s sports.

“Media partners with broadcast and commercial revenue is ultimately what is invested in the sport, and you need to invest to grow,” she said.

“Broadcast and commercial revenue also contributes to paying the players

“Media and coverage revenue is what is invested into the sport and their support is needed to help sports to grow, but also to benefit from, Women’s sport is no longer the steak knives.”

Chantella Perera, a former professional sportsperson and with KOJO a big leader in women’s sports events, outlined the position of women’s sports:

“From grassroots we see more equity with facilities and infrastructure for girls now. From my field in the event world lens, the investment from clubs and leagues is improving year on year. The disparity is still huge,” Perera said.

“There must be money invested to grow it. Yes, it is changing—a lot more females can do it as a job.

“But I feel we are still talking a lot but not doing a lot. People can make action, and it doesn’t have to be huge actions. Making those small steps towards that change is where we move forward.

“The Matildas’ success at the 2023 FIFA Women’s World Cup has sparked a rise in interest towards women’s football in the country.”

Perera, however, commented on the slow impact it has produced:

“It did have an impact with the eyes and traction, but we are still waiting for the influx of cash,”

“I’d challenge the effect and ask: two years on, have we seen enough from it? I just want to see if we can get more from it.”

A key point regarding investing in women’s sport and central to the discussion was how to invest in the differences between men’s and women’s sport.

Reed expressed her key ways in which this step can be tackled:

“It’s important for brands to consider Who they are trying to connect with? The benefit of women’s sport is it’s fresh and new (compared to men’s sport). There’s a lot to be unexpected. There are amazing people playing the sport and their story needs to be told,”

“I think when you can connect with athletes, with clubs, and harness that promotion and opportunity that’s there with women’s sport.

“The opportunity in women’s sport is to expect the unexpected.” Reed highlighted.

The important question of brand alignment became central to the discussion, with the equation for branding being relevance multiplied by emotion equals impact.

To harness the sponsor’s relevance to the team and the sport, harnessing that emotion and being relevant to the fans and showing up for them and having an impact promotes any brand.

An example presented by Reed was the Suzuki partnership with the Swifts:

“By putting players in their content and in the car the swift has been really positive,”

“The business case is there. We now have a greater asset in women’s sport to take your brands to the next level

“To have a women’s demographic is such a good asset for business branding.”

Women’s sport has faced challenges in gaining support and funding to expand and delve into the ever-growing popularity of the women’s game.

Sponsorships and businesses trying to grow their portfolio and market shouldn’t underestimate the power that women’s sport and football have.

It is unique and it is unexpected, as was discussed centrally in this masterclass.

The ways to grow women’s sport are there, and the benefits are evident. Sponsors need to take the necessary step and will undoubtedly reap the rewards if they do so.

Macarthur Bulls Extend Deal with Park on King

Macarthur Bulls FC have announced the continuation of its partnership with Park on King, the club’s official Away Day Travel Partner.

Park on King joined the Bulls during the 2024/25 A-League season, providing valuable support to both the club and its fans. This renewed partnership displays Park on King’s ongoing commitment to ensuring the Bulls are well-equipped to compete at both national and international levels.

Macarthur Bulls Chief Commercial Officer, Mark Jensen, expressed his enthusiasm for the continuing partnership. 

“Having Park on King continue with us as our official Away Day Travel Partner is fantastic for the club. Their support ensures our team can travel with confidence as we compete in multiple competitions this season,” said Jensen in a press release. 

Partnerships like this strengthen the Bulls on and off the field, and we’re excited to build on this journey together.”

Echoing this sentiment, Park on King Operations Manager, Mel Athanas, shared the company’s excitement. 

“We are thrilled to extend our partnership with Macarthur Bulls and continue supporting the club, players, and fans on their journeys across Australia and abroad,” Athanas said. 

“Football brings communities together, and we’re proud to play our part in helping the Bulls achieve success on the national and international stage.”

The extension of this partnership further reinforces the strong bond between the Bulls and their partners, ensuring that the club remains supported in its pursuit of excellence on and off the pitch. With Park on King’s continued commitment, Macarthur Bulls FC and its fans can look forward to seamless travel experiences, helping create unforgettable memories throughout the season.

Together, Macarthur Bulls FC and Park on King are set to deliver more successful journeys and lasting moments for players, fans, and the community for this upcoming A-League season.

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