Adelaide United and Flinders University Expand Agreement into Women’s Football

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Image credit: Flinders University

Adelaide United FC has confirmed that Flinders University will feature as the front of shirt sponsor for the Women’s team for the upcoming 2025/26 A-League season. 

This sponsorship enhances the bond between Adelaide United and Flinders University, who have been longstanding partners since 2019. 

Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport. 

The deal will also deliver benefits off the pitch, with Adelaide United and Flinders University also collaborating on curriculum development for school programs. 

Flinders University Senior Deputy Vice-Chancellor, Romy Lawson underlined the institution’s commitment to both education and football, noting the broader impact of the renewed sponsorship.

“Flinders University is proud to continue its partnership with Adelaide United to champion strong role models and expand opportunities for our students through practical experience,” she said via press release.

“We see real value in deepening our collaboration with a local club that reflects Flinders’ values and commitment to advocating for more women and girls participating in both sport and education.

“Women’s sport has made significant strides, and we are contributing to its success through student placements with the club across various professions, as well as school programs.” 

Adelaide United Chief Executive Officer, Nathan Kosmina welcomed the extension of the strategic alliance, emphasising both its longevity and significance.

“Flinders University has been an outstanding partner of Adelaide United for many years and their continued commitment to our club is something we greatly value,” he said via press release.

“To have a strong, local South Australian brand like Flinders transition onto the A-League Women’s front of shirt highlights their investment in women’s football and in the growth of our game at all levels. 

“We are proud to showcase their brand on our women’s team and thank them for their ongoing support of Adelaide United.”

The continued affiliation with Flinders University, alongside with the inclusion of the women’s team as a front of shirt sponsor shows the dedication both organisations to increase women’s participation in the game. 

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Attiki Returns As Women’s and Girls’ Team Sponsor For Bentleigh Greens SC

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Bentleigh Greens SC have announced a returning sponsorship with Attiki for their Women’s and Girls’ teams ahead of the 2026 NPL season.

Attiki is a construction company who specialise in renovations and extensions of residential buildings like kitchens, bathrooms and adding rooms.

Since first being sponsored, Attiki have support the football club’s commitment to grow women’s and girls’ sports, and the pursuit to build a strong future for female footballers at Bentleigh Greens.

Bentleigh Greens Soccer Club President, Abraam Gregoriou confirmed this by saying the renovation company wanted specifically to sponsor the women’s and girls’ teams at Bentleigh Greens.

“It is encouraging to see local businesses take a keen interest in women’s football at a time where sponsorship is harder and harder to come by and all the media attention is fixated on the men’s game,” he said to Soccerscene.

“Having sponsors like Attiki on board mean we can invest in our girls, be it new equipment, strength and constituting or improved opportunities for our coaches.

“We encourage all our families, if you are planning your next renovation why not choose a business that supports our community like Attiki.”

The Increased Participation of Women’s Football

The increase in girls’ and women’s football popularity and investment has steadily grown since gaining national attention from the FIFA Women’s World Cup 2023, though football clubs like Bentleigh Greens SC have been supporting female teams long before the event.

The 2024 National Participation report published by Football Australia claimed they saw an increase in women and girls participation of 221,640 participants in outdoor, social and registered Futsal, with an increase of 16 percent compared to the previous year.

Therefore, sponsorships used to support just women’s and girls’ teams, including the deal between Bentleigh Greens and Inner Athlete allow for the players and the club to play at their most efficient level, as well as with the correct resources and equipment.

Next year, the Women’s Asian Cup will be held in Australia which will boost the cultural awareness and excitement of the sport of Football as it did in 2023.

Mitre Extends Role as Queensland Football’s Official Ball

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Image credit: Football Queensland

Football Queensland has extended its partnership with Mitre as the official ball partner and main ball supplier to the Queensland football community until 2028.

Mitre footballs will continue to supply the official competition ball for the NPL Queensland, FQPL leagues and FQ Academy leagues and events.

Football Queensland CEO, Robert Cavallucci, expressed his enthusiasm for the renewal between FQ and Mitre and their continued support of the Queensland football community.

“Since first announcing our partnership three years ago, football in Queensland has experienced tremendous growth, and Mitre has stood alongside us and our clubs every step of the way,” he said in a press release.

“This renewed partnership ensures that our community will continue to have access to high-quality equipment so that all our players and clubs across Queensland can enjoy the beautiful game at its best, no matter where they are.”

Since 2017, Mitre has expanded its partnerships to state member federations in Australia by being the official match ball of NPL NSW, NPL Victoria, Football West and NPL NNSW.

The Ultimax Pro is one of the most popular football’s for Mitre. It features hyperflow debossed grooves across the ball and utilises thermally bonded construction technology for enhanced shape retention and durability.

Mitre Australia’s Director of Sportsmart Group, Gerrard Woods, was also excited about the partnership renewal with Football Queensland.

“Mitre has a long history in the game, and we’re committed to ensuring that all players and clubs can enjoy the great game with the very best equipment,” Woods said in a press release.

“Together with Football Queensland, we look forward to building on the growth of recent years as we work together to help the game reach even greater heights across the state.”

Mitre has become a vital part of the Australian football ecosystem with their quality match balls and unwavering loyalty to multiple different state federations. This ends up being an obvious decision for Football Queensland who maintain the strong connection with Mitre for another three seasons at least.

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