AFC Champions League Final to be played in Qatar

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The Asian Football Confederation (AFC) has announced that the AFC Champions League Final will be played in Doha, Qatar on December 19.

Qatar recently held the group and knock-out stages of AFC Champions League 2020 (West) and will also host the rest of the AFC Champions League 2020 (East) matches next month.

The AFC said that Doha was chosen as the Qatar Football Association (QFA) met the hosting capability and capacity requirements, including medical infrastructure to host the match.

AFC General Secretary Dato’ Windsor John, said that the QFA’s ability to successfully hold the West region matches was a testament to the capability of the association.

“The COVID-19 pandemic has undoubtedly made the decision on the venue for this year’s Final more complex particularly in these uncertain times of travel and health restrictions,” Dato’ Windsor John, said in a statement on the AFC’s website.

“In addition to the numerous restrictions, the AFC also wanted to protect the important principle of sporting fair play. This will be, unlike previous years, a one-off final and we therefore needed to ensure that there was no unfair advantage to one team or the other.

“The safety and wellbeing of all participating clubs as well as the protection of all stakeholders has been crucial to the AFC so we must thank the Qatar Football Association and the Qatar Local Authorities and Ministries for putting in place the necessary health measures and effective medical protocols.

In deciding the venue for the final the AFC also considered technical arrangements for Video Assistant Referee, along with medical requirements and commercial obligations.

“Given the success of hosting the centralised West region matches in close collaboration with the AFC, and the preparation for the centralised East matches next month, we are confident that we will be able to deliver an outstanding AFC Champions League Final,” QFA Secretary General Mansoor Mohammed Al-Ansari, said about the announcement.

“Qatar wishes to reiterate our commitment to provide world-class sporting infrastructure and operational and health and safety expertise and we look forward towards working hand-in-hand with the AFC to offer Asia’s best clubs with the ultimate stage in December.”

The group stage of the East region of the AFC Champions League Final starts on November 18. The winner of the East region will then play Iranian club Persepolis FC in the final in Doha on December 19.

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Melbourne Victory teams up with Superdry

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Image credit: Melbourne Victory

Melbourne Victory has confirmed a new alliance with Superdry, marking the beginning of an exciting collaboration between the two brands.

As part of the deal, Superdry came on board as the official off-field clothing partner for the club’s friendly match against Wrexham AFC at Marvel Stadium on July 11th, fans at the game were able to enjoy some great giveaways from the brand.

Superdry is a modern, fashion-forward brand celebrated for blending vintage Americana and Japanese-inspired graphics with a distinctive British twist.

Their use of high-quality fabrics, unique washes, intricate hand-drawn artwork, and expertly tailored fits truly sets them apart from the crowd.

This one-of-a-kind style has earned Superdry worldwide popularity and a dedicated, ever-growing celebrity following.

Melbourne Victory Managing Director Caroline Carnegie said the club was thrilled to team up with such a high-quality brand for an event that promised to be a memorable experience for all football fans.

“Our partnership with Superdry for this event is a great opportunity for us to work with a quality brand that is well aligned with our fans and values as a Club,” Carnegie said in a press release.

“I look forward to seeing the team arriving for our match against Wrexham AFC kitted out in the latest range at Marvel Stadium this week.”

To celebrate the collaboration, fans will have the chance to win a 2025/26 membership pack and a $1,000 Superdry voucher, plus the unique opportunity to shop at a Melbourne Superdry store alongside their favourite Victory player – fans should keep an eye on Victory’s social media for all the competition details.

Alastair Davies, General Manager of Licensed Brands at Superdry, said the brand is excited to support Melbourne Victory and connect its British roots with Australia’s sporting culture.

“Superdry is proud to dress Melbourne Victory as they face off against Wrexham AFC,”  Davies said press release.

“As a brand born in the UK, it’s rewarding to see our British heritage connect with Australia’s sporting culture on a global stage.”

This partnership marks an exciting new chapter for both Melbourne Victory and Superdry, bringing style and sport closer than ever.

Wellington Phoenix unveil Dynasty Sport as new apparel provider

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Image credit: Wellington Phoenix

Wellington Phoenix have confirmed a new partnership with Dynasty Sport, who will become the club’s official apparel provider from the 2025/26 A-Leagues season onwards.

Under the agreement, Dynasty will design and produce apparel for the Phoenix men’s and women’s teams, as well as kit out the club’s eight academy sides from early 2025.

The New Zealand-based brand, launched in 2018, is renowned for supplying high-quality, ethically and sustainably produced sportswear to professional and grassroots organisations across New Zealand, Australia, and the Pacific Islands.

Dynasty Sport is a leading provider of premium custom sportwear, built on decades of top-tier experience in the global sports industry. With their deep passion for sport, they proudly supply high-performance on and off-field apparel to professional clubs, schools, grassroots teams, athletes, and businesses across New Zealand, Australia, and around the world.

The men’s new home kit for the upcoming A-League Men season has already been completed and will be unveiled on Thursday, 10 July, three months earlier than usual, to coincide with the highly anticipated friendly against Wrexham AFC. Fans can also look forward to two alternate away kits, ensuring the Phoenix can proudly wear their traditional home colours when they play in Wellington or Christchurch.

The women’s home kit and two alternate away strips are set to be revealed in September, ahead of the A-League Women campaign. In addition, Dynasty will release a lifestyle range for Phoenix supporters later this year, providing a wider selection of merchandise for fans.

This deal sees Wellington Phoenix join a growing list of clubs and organisations working with Dynasty Sport, whose focus on sustainable manufacturing and innovative designs aligns with the Phoenix’s values on and off the pitch.

Phoenix general manager David Dome spoke positively about the new agreement.

“We couldn’t be more excited to have Dynasty Sport as our new apparel partner,” Dome said via club statement.

“Not only does their apparel look amazing and feel great to wear, but they have blown us away by how much they’re committed to helping the Phoenix succeed.

“We’re excited to work with Tyler and the Dynasty team over the next three years, creating designs and a range that truly resonate with our fans and reflect the spirit of our club.”

Dynasty Sport co-founder and director Tyler Rakich spoke about the importance of the company extending to the professional football space.

“This marks another significant step in our expansion into the pro football space,” Rakich said in a press release.

“We’re very excited to launch the new custom range for players, staff and fans, from the elite level performance kit to the fan apparel and fresh new lifestyle range.

“We are confident there is something for every fan regardless of colour preference and style and we are excited to launch the full range in September this year!”

The deal provides Wellington Phoenix with a modern, sustainable apparel solution while strengthening their commercial footprint and giving fans exciting new ways to show their support.

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