The Asian Football Confederation (AFC), together with the Local Organising Committee (LOC), have confirmed the logo for the AFC Asian Cup China 2023.
The logo was revealed via a dazzling and immersive display that showcased the vibrant new design through projection mapping and Augmented Reality, as well as being projected on select iconic buildings across Shanghai’s skyline.
The launch, which was staged at the competition’s first completed stadium – Shanghai Pudong Football Stadium – also revealed the Host City logos in the first on-ground milestone event of the tournament, which will be held from June 16 to July 16, 2023.
The 18th edition of the tournament will see the Socceroos hoping to improve on their quarter-final loss to the United Arab Emirates in 2019.
In a special video message presented during the event, the AFC President Shaikh Salman bin Ebrahim Al Khalifa made the following statement:
“Over the years, each host nation has left a significant mark on Asian football, and we know that China PR will stage our greatest ever tournament in 2023.
“The AFC is pleased to mark our latest milestones and, on behalf of the Asian football family, I would like to congratulate the Local Organising Committee and the Venue Organising Committees of the 10 host cities for their commitment and efforts.
“The LOC continues to make great progress with the preparations to stage a memorable event, and I wish the Chinese Football Association, the LOC, the VOCs and all our stakeholders the very best of success in staging a truly world-class event.”
The 10 dynamic beams in the logo, which emanate from the bottom to form the image of the sun rising from the East, symbolise all the host cities of the AFC Asian Cup China 2023™ – underlining the ever-growing scale and future legacy of the tournament, which will be held in 10 different cities in one nation for the first time in Asian football history.
The process of localising the design and concept, in line with the master brands, was further influenced by the LOC’s proposal to embody ‘Light’ as a symbol and beacon of hope to overcome adversity, particularly pertinent during these challenging times and aptly emphasising the unifying force of Asia’s flagship men’s tournament in rallying together passionate fans and teams from the world’s most diverse continent.