Atalanta B.C. and Saucony sign partnership deal

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Serie A club Atalanta B.C. have signed a deal with Saucony for the footwear manufacturer to become the Official Sneakers Partner for the 2020-2021 season.

The club has also ended its partnership with other club sponsor U-Power. U-Power are a safety shoe manufacturer and had been sponsors of the club for two seasons.

The agreement was ended mutually by Atalanta and U-Power.

“Saucony Originals has already made its debut with the Nerazzurri for the UEFA Champions League in Lisbon,” Atalanta said in a statement regarding the partnership.

“Saucony is one of the most historical brands in the world of sneakers.”

U-Power had created a safety shoe dedicated to Atalanta during the partnership.

“Atalanta B.C. and the Percassi family sincerely thank Franco Uzzeni and his family who, with U-Power, had been second jersey sponsor since the 2018-2019 season. Together with U-Power and the Uzzeni family we lived two incredible seasons, full of important satisfactions which will remain in the history of Atalanta,” Atalanta said on the end of the partnership.

Meanwhile work on a fifth construction site at Atalanta’s home ground Gewiss Stadium has started. Work is being completed on the playing field with synthetic turf being bound to the turf.

Earlier this month the club signed a new sponsorship deal with bank Intesa Sanpaolo – the deal also included a loan believed to be worth $65 million Australian dollars. The loan included in the deal will go towards the stadium improvements.

Intesa Sanpaolo are now the official banking partner of Atalanta and the main sponsor for the club’s youth teams.

“Completing the Gewiss Stadium project not only means offering our fans a more comfortable and modern structure, but also giving Bergamo back an area that is entirely revamped, more liveable and suited to families,” Luca Percassi said, the CEO of Atalanta.

The team returned to training on Monday ahead of the new Serie A season starting on September 19, 2020.

Atalanta finished third in the 1019/20 Serie A season with 23 wins – they were five points behind Serie A champions Juventus.

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WA announce TV series for Sam Kerr’s children’s novels

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Image Credit: James Ross/AAP

A new TV series based on Sam Kerr’s children’s books ‘Kicking Goals’ is set to begin filming in early 2027 in Western Australia.

The show follows a young Kerr before she became captain of the Matildas and a star at Chelsea FC. Set in her home state of WA, the story sees her navigate her way through growing up and chasing her dreams, alongside her family and friends, and the adventures that entailed.

Speaking to Screenwest, Kerr said, ‘It’s pretty surreal knowing that Kicking Goals is being adapted into a TV series. These stories are all about believing in yourself and having a go, so it feels really special that a whole new generation will get to experience them on screen.’

Co-authored by Fiona Harris, the books have been a success since their initial release in 2021, a period which has coincided with Kerr and her Matildas teammates growing from beloved within Australia’s football community, into a team of genuine national appeal and recognition. They are available nation-wide, sold at major retailers such as Big W and Dymocks.

The television adaptation will beproduced by Orange Entertainment for Paramount+.

‘Kicking Goals’ is set to inject AUD 5million into the WA economy and provide over 130 local jobs.

Creative Industries Minister of WA, Simone McGurk, said via WA GOV, ‘The series will showcase all that Western Australia has to offer – including our world-class talent, crew, and diverse locations – while celebrating the story of one of our sporting greats.’

Casting is currently underway, with a search for a young Kerr and her mates ongoing.

The months after the 2023 FIFA Women’s World Cup in Australian and New Zealand saw an 11% increase in women and girl’s participation in football compared to the previous year, showing the direct impact the biggest stage can have on grassroots football.

Kerr has managed to build on that success and begin a new chapter, inspiring kids both on and off the field.

Former Socceroos captain set to headline coaching conference

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Mark Mulligan. Credit A League

Mark Milligan – former Socceroos captain and Newcastle Jets Premiership-winning manager – is set to be the guest of honour at the 2026 Football NSW Coaching Conference, held at Valentine Sports Park from November 21st–22nd.

The annual conference represents Australia’s largest gathering of football coaches, and is set to include expert insight into coaching, practical sessions and development plans for attendees. Milligan will partake in a Q&A session with MC Stephanie Brantz on November 21, adding significant gravitas to the conference.

Chris Gallo, Football NSW Coach Education Manager spoke highly of Milligan via Football NSW.

‘Opportunities to hear from people who have experienced the game at the highest level are incredibly valuable for our coaches. Mark brings a unique perspective on leadership, performance and the demands of elite football, and we want our coaches to be able to take those insights back into their own environments,’ he said.

Milligan traversed the globe across a near-twenty year professional career that started in the old National Soccer League, concluded in the A-League, and took in time across Europe, the UK and Asia.

He represented the Socceroos with distinction across 80 appearances, selected by four seperate managers in World Cup squads, and was captain of the Olympic team in 2008. His nascent managerial career has already seen two trophies at Newcastle, where he is presently leading them in the Asian Champions League.

But it all began on the local pitches of Bankstown. Milligan is an authentic, home-grown product of Football NSW, and emblamatic of the rewards that can be reaped from investing in the beginning of a player’s journey.

With the conference already selling out, attendees can now expect to learn plemty from one of Australia’s most exciting, up-and-coming coaches.

The opportunity Football NSW are providing showcases their commitment in helping coaches develop, and their continued pledge of giving back to the game at its foundation.

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