Serie A club Atalanta B.C. have signed a deal with Saucony for the footwear manufacturer to become the Official Sneakers Partner for the 2020-2021 season.
The club has also ended its partnership with other club sponsor U-Power. U-Power are a safety shoe manufacturer and had been sponsors of the club for two seasons.
The agreement was ended mutually by Atalanta and U-Power.
“Saucony Originals has already made its debut with the Nerazzurri for the UEFA Champions League in Lisbon,” Atalanta said in a statement regarding the partnership.
“Saucony is one of the most historical brands in the world of sneakers.”
U-Power had created a safety shoe dedicated to Atalanta during the partnership.
“Atalanta B.C. and the Percassi family sincerely thank Franco Uzzeni and his family who, with U-Power, had been second jersey sponsor since the 2018-2019 season. Together with U-Power and the Uzzeni family we lived two incredible seasons, full of important satisfactions which will remain in the history of Atalanta,” Atalanta said on the end of the partnership.
Meanwhile work on a fifth construction site at Atalanta’s home ground Gewiss Stadium has started. Work is being completed on the playing field with synthetic turf being bound to the turf.
Earlier this month the club signed a new sponsorship deal with bank Intesa Sanpaolo – the deal also included a loan believed to be worth $65 million Australian dollars. The loan included in the deal will go towards the stadium improvements.
Intesa Sanpaolo are now the official banking partner of Atalanta and the main sponsor for the club’s youth teams.
“Completing the Gewiss Stadium project not only means offering our fans a more comfortable and modern structure, but also giving Bergamo back an area that is entirely revamped, more liveable and suited to families,” Luca Percassi said, the CEO of Atalanta.
The team returned to training on Monday ahead of the new Serie A season starting on September 19, 2020.
Atalanta finished third in the 1019/20 Serie A season with 23 wins – they were five points behind Serie A champions Juventus.