Atalanta B.C. and Saucony sign partnership deal

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Serie A club Atalanta B.C. have signed a deal with Saucony for the footwear manufacturer to become the Official Sneakers Partner for the 2020-2021 season.

The club has also ended its partnership with other club sponsor U-Power. U-Power are a safety shoe manufacturer and had been sponsors of the club for two seasons.

The agreement was ended mutually by Atalanta and U-Power.

“Saucony Originals has already made its debut with the Nerazzurri for the UEFA Champions League in Lisbon,” Atalanta said in a statement regarding the partnership.

“Saucony is one of the most historical brands in the world of sneakers.”

U-Power had created a safety shoe dedicated to Atalanta during the partnership.

“Atalanta B.C. and the Percassi family sincerely thank Franco Uzzeni and his family who, with U-Power, had been second jersey sponsor since the 2018-2019 season. Together with U-Power and the Uzzeni family we lived two incredible seasons, full of important satisfactions which will remain in the history of Atalanta,” Atalanta said on the end of the partnership.

Meanwhile work on a fifth construction site at Atalanta’s home ground Gewiss Stadium has started. Work is being completed on the playing field with synthetic turf being bound to the turf.

Earlier this month the club signed a new sponsorship deal with bank Intesa Sanpaolo – the deal also included a loan believed to be worth $65 million Australian dollars. The loan included in the deal will go towards the stadium improvements.

Intesa Sanpaolo are now the official banking partner of Atalanta and the main sponsor for the club’s youth teams.

“Completing the Gewiss Stadium project not only means offering our fans a more comfortable and modern structure, but also giving Bergamo back an area that is entirely revamped, more liveable and suited to families,” Luca Percassi said, the CEO of Atalanta.

The team returned to training on Monday ahead of the new Serie A season starting on September 19, 2020.

Atalanta finished third in the 1019/20 Serie A season with 23 wins – they were five points behind Serie A champions Juventus.

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Football Queensland Academy leads Northern player development

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Football Queensland

Football Queensland (FQ) has celebrated a successful year of player development in the Northern region across youth and junior football through the FQ Academy.

The FQ Academy is Queensland’s only recognised way for players to achieve state and national team representation and showed significant progress over 2024. The Northern region covers some of Queensland’s rural major hubs, including Townsville, Charters Towers, Ayr and Ingham.

In the Northen region, over 150 players participated in the FQ Acadamy across the U9 to U16 age groups, illustrating the influence of adopting Football Australia’s latest national technical standards.

The success of the FQ Academy in the Northern region was further embellished through the selection of 10 local players in Queensland state teams, to compete at the Girls and Boys National Youth Championships in Melbourne and Wollongong.

FQ General Manager, Football & State Technical Director, Gabor Ganczer, expressed his joy for the achievements in the Northern region.

“2024 has been a tremendous year for football in the Northern region, with significant strides in player development as the FQ Academy continues to play a pivotal role in providing young athletes with access to world-class coaching and competitive platforms that continue to raise the standard of football in the region,” he said via press release.

“The progress seen throughout the region is the result of a sustained, long-term approach to player development, with a focus on upskilling coaches and equipping clubs with the tools and resources they need to ensure all players are supported at every stage of their journey.”  

FQ Senior Manager, Technical (Northern Conference), Michael Edwards applauded the work of the FQ Academy.

“The inclusion of local players in the Queensland state teams highlights the significant impact of the continued investment in Northern football programs, helping to elevate talented athletes to elite levels of competition,” he said in a press release.

“The foundation we’ve laid this year, with the FQ Academy at the forefront, will not only set the stage for greater success in the years to come but also drive the continued growth of football in the Northern region and beyond, ensuring clear and accessible pathways for all players to achieve their goals and reach their full potential.”  

Football Queensland remains committed to developing the level of coaching skill and to enhancing player development in the Northern region in 2025 and beyond.

Premier League’s 3pm Blackout Could End After 60 Years

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Image credit: Premier League

The long-standing 3pm broadcasting blackout for Premier League and EFL matches may soon be a thing of the past.

According to The Sun, the restriction could be lifted within the next five years, potentially reshaping the football viewing landscape in the UK.

The Current Situation

The blackout, which has been in place for six decades, prevents live broadcasting of games played at 3pm on Saturdays.

This rule aims to safeguard attendance at lower-league matches by encouraging fans to watch games in person rather than on television.

The Premier League’s new four-year broadcasting deal, set to begin next season, will maintain the blackout. However, both the Premier League and EFL agreements are scheduled to expire at the conclusion of the 2028-29 season, opening the door for significant changes.

Changing Perspectives

Traditionally seen as essential to protect matchday attendance, the blackout’s relevance is being questioned.

EFL studies suggest that televising matches has minimal impact on crowd numbers, challenging the necessity of the rule.

With a surge in live games on TV and digital platforms, the football community is increasingly debating whether the blackout is outdated.

Currently, the Premier League broadcasts 270 matches per season, leaving 110 games locked behind the blackout, and this has become increasingly controversial with local fans left frustrated at the fact they can’t watch all of their teams games.

Piracy Concerns

The blackout has inadvertently contributed to the rise in illegal streaming. Fans often resort to using devices like “cracked Fire Sticks” to watch Saturday 3pm matches, undermining the very attendance-focused intent of the restriction.

Recently, the Premier League have cracked down on piracy, threatening jail time and/or a large fine for anyone who illegally streams games that are affected by the blackout.

What’s Next?

Although the blackout remains in place for now, its future is under scrutiny. As midweek fixtures are exempt from the rule, every Premier League game this week is available for streaming on Amazon Prime.

The decision to lift the blackout will likely come as part of broader broadcasting negotiations, potentially marking the end of a long-standing tradition and redefining how fans experience English football.

With the rule being considered ‘outdated’ by many, the 2028-29 proposed change comes at the right time. Both the Premier League and the EFL can capitalise on an even bigger national TV rights deal, strengthening both leagues’ finances.

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