AusPlay survey reveals most active states and territories

Sport Australia’s latest AusPlay survey has shed some light on how people engage with sport and physical activity across the country, with the Australian Capital Territory posting some impressive results.

It was found that the ACT had the most active adults and during the course of 2018/19, 87.8 per cent of those from Canberra aged 15 or over participated in sport or physical activity at least once a week, which is more than the national rate of 82.3 per cent.

Of the Canberran adults that engaged in physical activity, more than two-thirds of those (69.1 per cent) participated at least three times a week.

Sport Australia CEO Kate Palmer spoke about AusPlay as the survey which is completed by 20,000 Australians each year.

“The latest AusPlay results show that almost 13 million Australians (62.9 per cent) aged 15 or over participate in sport or physical activity at least three times a week. Almost 60 per cent of Australian children are active at least once a week in organised activities outside school,” she said.

“We want to see that increase because we know the physical, mental and social benefits that being active provides.

“Sport Australia’s national Find Your 30 campaign encourages all Australians to get active for at least 30 minutes every day. Of course, the recommended activity levels for children are one hour a day, so that may be 30 minutes at school and 30 minutes at home.

“The Find Your 30 campaign is complemented by a suite of programs that encourages everyone to be active for life, from children to older Australians.

“The Australian Government’s national sport plan, Sport 2030, has set a long term goal for Australia to become the world’s most active and healthy nation. We have accomplished a lot so far, but there is far more to do if we are to continue to get Australia moving and achieve our vision.

“Sport Australia works hand in glove with sporting organisations and physical activity providers across the country to drive participation. No matter what state or territory you live in, there are endless options to be active. The key is finding something that you enjoy.”

On a broader scale, Victoria has the highest proportion of tennis players, New South Wales in swimming, Northern Territory in yoga, South Australia in netball, Western Australia in hockey, Tasmania in recreational walking, Queensland in rugby league and the ACT in football – showcasing the wide variety of sports people love.

AusPlay reveal that recreational walking continues to be the most popular activity across the nation, with almost nine million Australian adults taking part.

For more information about the survey results, you can find it here: https://www.sportaus.gov.au/media_centre/news/australias-most-active-states-and-territories-revealed

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Glasgow City FC and ALT Champion Sustainable Women’s Football

Glasgow City FC has confirmed a new deal, which the club believes could serve as a model for funding a sustainable future for women’s football.

Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.

The City Collective has now secured title sponsorship from ALT, a Glasgow-based creative campaigns agency led by co-founder Laura Haggerty.

At its heart, ALT specialises in strategic use of media and digital channels, and they build on this expertise by working with a collective of external experts, the ALT Collective, which includes specialists in brand design, PR, web development, and insight.

Glasgow City FC Head of Commercial Stef McLoughlin, expressed the values that guide the club and its community.

“‘Well behaved women seldom make history’ is an ethos we carry into everything we do. In the words of our co-founder, Laura Montgomery, it honours the many women who have defied expectations to make change and speaks to our players, our supporters and our community who continue to do the same,” she said via press release.

“Laura and ALT are the types of individuals and businesses we dreamed of attracting to the City Collective, and we’re thrilled they’ve seen the potential to partner with us in such a meaningful way.”

Founded in 2018, ALT is a creative campaigns agency that has quickly established a strong presence in women’s sport and beyond, delivering marketing campaigns for national and club-level women’s competitions, as well as the World Boxing Championships, which this September featured men’s and women’s bouts on equal footing.

ALT Co-founder Laura Haggerty, reflected on the shared vision between the agency and the club.

“When I heard about the club’s desire to combine Glasgow’s female business, cultural and sports leaders under one network, I knew instantly we shared values. I am convinced the City Collective can mature, not only being of great mutual benefit to the club and its supporters, but become a brilliant template for all women’s football teams to follow that will help galvanise and grow its support base and advocates,” she said via press release.

“I’m so proud ALT will be working in partnership with the club to improve its standing in the city, and create lasting, tangible opportunities for powerful women to connect with each other across the city.”

This alliance sets a new benchmark for women’s football, promoting both sustainability and growth by creating lasting opportunities, strengthening community engagement, and providing a model for other clubs to follow.

Macarthur Bulls Strengthen Ties with Better Life Mobile

Macarthur Bulls FC has confirmed that Better Life Mobile will join the club as a major supporter for the current season.
This new alliance brings together two organisations dedicated to value, community involvement and inclusion, with Better Life Mobile set to feature on the sleeve of the Bulls’ 2025/26 jersey.

Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.

Its social impact has been acknowledged internationally, with the company receiving the Most Impactful MVNO award at the MVNO Nation Awards in Spain for both 2024 and 2025 ceremonies, highlighting its leadership and commitment to environmental, social, and governance (ESG) excellence.

Better Life Mobile began when its founders, Russel and Adrian, set out to help people experiencing homelessness access affordable mobile service, a need they saw was being ignored. Since then, the mission hasn’t changed: to make mobile phone use more equitable and affordable for everyone.

Through its connection with Macarthur Bulls, Better Life Mobile will offer members, fans, and club staff access to its prepaid mobile and internet services delivering strong coverage, flexible plans, and competitive pricing, while supporting the club’s commitment to affordability and community accessibility.

Better Life Mobile CEO Ante Zizic, shared his enthusiasm for the new collaboration.

“Partnering with Macarthur Bulls is a perfect match for Better Life Mobile. We believe strongly that access to affordable, transparent mobile and internet services is a key enabler for community participation and connectivity. By working together with the Bulls, we can offer supporters and members a real alternative in telecommunications – one without hidden fees, one that supports inclusion, and one that gives value. We’re excited to play our part in the club’s success and its connection with the local community,” he said via press release.

Macarthur Bulls FC Chief Commercial Officer Mark Jensen, reflected on the significance of the new collaboration for both the club and its community.

“We are thrilled to welcome Better Life Mobile as a major partner of the Macarthur Bulls,” he said via press release.

“This partnership strengthens our commitment to making our club accessible, community-focused and future-facing. With Better Life Mobile’s flexible and fair prepaid mobile and internet solutions, our supporters, players and volunteers will benefit, and the club’s reach and digital engagement will be enhanced. We look forward to a successful and dynamic collaboration.”

Better Life Mobile seeks to give back to the community through a range of social initiatives, providing mobile phones with free credit to those most in need. Its annual “Santa Calls” campaign supplies community organisations and welfare agencies across Australia with free phones and call credit.

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