Brisbane Roar and Ausenco continue for a third Liberty A-League season

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Brisbane Roar & Ausenco
Image credit: Brisbane Roar

Brisbane Roar have announced an extension with current Platinum Partner and front-of-shirt sponsor, Ausenco, to continue as sponsor of the Liberty A-League squad for a third season.

Ausenco, on top of being the front-of-shirt sponsor, has supported women’s football through the club’s Liberty A-League squad, with a commitment to facilitating personal and professional development for players beyond the pitch.

Ausenco will put this into practice by providing teamwork, leadership and foundational business workshops for the team, symbolising a huge player benefit with this collaboration.

Ausenco is a global engineering, consulting and project management company that was founded in 1991 with its main headquarters in the Brisbane CBD area, close to the club. They have grown and expanded internationally, now operating 26 offices in 15 countries.

Brisbane recently announced that they also broke a club record for Liberty A-League memberships, following suit with Sydney FC and Melbourne Victory as the league capitalises off the inspiring Matildas host World cup run. The Roar women’s team in particular are as popular as they have ever been, and the thriving nature of the league bodes well for the future.

Ausenco CEO and co-founder Zimi Meka mentioned the World Cup and the impact it was having on the league:

“As the Women’s World Cup comes to Australia and New Zealand, we are excited to continue to support a sport that is rightly gaining the popularity it deserves,” he said via press release.

“The values of the Brisbane Roar align with ours – strong performance and commitment to the community. This type of sponsorship makes me particularly proud as we focus on developing women leaders, on and off the pitch, inside and outside our company.”

Brisbane Roar General Manager of Commercial, Charlie Mann, shared the same sentiments about the state of women’s football and the fantastic relationship built with Ausenco.

“We’re delighted to continue our relationship with Ausenco, a brand that closely aligns with Brisbane Roar’s values and desire to grow female participation from grassroots level through to the professional game in Queensland,” he added via media release.

“The club is pleased to continue its partnership with Ausenco. With the Women’s World Cup this month, it’s a great time to acknowledge their support of women’s football.

“Ausenco’s support and ongoing professional development workshops for our A-League Women’s program are invaluable and greatly appreciated by all players and staff.”

This growth of women’s football in Australia is absolutely rampant and the partnerships built with the Liberty A-League clubs like this one are a big step in the upward direction. Providing great off-field workshops and practices for players to ensure they succeed in all walks of life is the perfect foundation for a growing league.

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Football Victoria Backs Campaign to Shield Junior Players from Gambling Harm

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More than 600 sporting clubs across Victoria have enrolled in a state government program designed to limit young players’ exposure to gambling, with Football Victoria now urging its community clubs to join before a late-July registration deadline.

The Love the Game initiative asks clubs to formally commit to a set of principles: refusing sports betting sponsorships, developing internal harm prevention policies, and building environments where coaches, parents and players are equipped to discuss gambling risks with children.

The program’s public health rationale has a sharper statistical edge than its community-facing materials suggest. A 2025 study of Victorian secondary school students aged 12 to 17 found that nearly 30% had gambled at some point, and among those who had gambled in the past year, 7.5% met the criteria for problem-gambling and a further 26.8% were classified as ‘at-risk’. The research, commissioned by the state government and published earlier this year, also found that students exposed to gambling venues and advertising were more likely to gamble or to do so in a risky manner.

The most recent Victorian Population Gambling Study found that Victorians aged 18 to 24 are the group least likely to gamble overall, yet carry the highest rates of harmful gambling across all age groups. Young people aged 18 to 34 are around five times more likely to bet on sports than older cohorts.

When the data lands at the clubhouse door

Football Victoria’s support for the program reflects a broader recognition within community sport that participation rates and club culture are connected. The environments clubs create shape whether young people stay in sport and what norms they carry with them into adulthood. For football specifically, which draws participants across a wide range of socioeconomic backgrounds, that responsibility is not evenly distributed. Approximately 440,000 Victorians, or 8.5 per cent of the state’s population, are classified as being at some risk of experiencing problem gambling.

The Victorian Government’s program gives clubs more than symbolic membership. Registered clubs receive practical tools to develop governance frameworks around gambling harm, resources for coaching staff and volunteers, and standing as part of a growing network of clubs taking a formal position on the issue.

Researchers have described the current framing of gambling harm as a matter of personal responsibility as inadequate, arguing it is a public health issue requiring a systemic response. Community football clubs, with their reach into households across the state, are one of the institutional levers available to make that response visible.

Melbourne Victory driving strong partnerships with BYD

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The innovative vehicle manufacturer will join the Victory family as a Major Partner and Exclusive Motor Vehicle Supplier in a 12-month deal.

 

Elite performance, accessible for all

The alliance between Melbourne Victory and BYD reflects both parties’ commitment to progress, efficiency and high performance. It brings together two organisations who share vision and values, two fundamental aspects of any successful partnership.

On one hand is a rapidly growing and community-connected manufacturing company with over 100 sites, intent on providing reliable vehicles to Australian families. On the other, a successful club in the heart of Melbourne, with ambitions to progress on the pitch while regularly engaging with the community.

Melbourne Victory Managing Director, Caroline Carnegie, commented on the strong foundations of the partnership with BYD.

“Founded only a decade apart, there is a shared history of, and ambition for, continued accelerated growth between Melbourne Victory and BYD.”

“Not only is there a clear alignment of our vision and values to lead, unite, connect and inspire, but a mutual commitment to creating a better future for our communities.”

 

Delivering for the community

As part of the partnership, BYD’s branding will feature on Victory’s home and away jerseys, as well as across the Academy, media and Community assets.

Moreover, the agreement comes as a response from Victory to members and fans’ wishes for not just any vehicle partner, but one which is appropriate and coherent to their day-to-day lives. And as BYD Australia Chief Operating Officer, Stephen Collins, explained, the new energy vehicle manufacturer is driving far more than just passengers.

“We are thrilled to join forces with Melbourne Victory, a club that shares our relentless drive for performance and innovation,” expressed Collins.

“As the exclusive vehicle supplier, we’re not just providing new energy mobility; we’re supporting the team’s journey towards a more sustainable future.”

New energy, new partner and new ambitions for Melbourne Victory, who will compete on the international stage next season in the AFC Champions League Two.

And with a partner like BYD to back them, players and fans in the Victory family will be hoping it is the start of a journey to success.

 

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