Central Coast Mariners unite with Queensland-based Marsden State High School

Marsden State High School & Central Coast Mariners

The Central Coast Mariners and Marsden State High School have established a relationship that will offer a solid, long-term route with growth possibilities for players and coaching personnel.

Marsden State High School and the Mariners will work together as part of the agreement to create a boys’ and girls’ talent development pathway for the Southern Queensland-based club.

In accordance with the agreement, Central Coast Mariners talent identification programmes will be run at Marsden State High School in South Queensland with the goal of identifying young football talent.

Through professional development opportunities at the school, the collaboration will support club employees in addition to helping to provide a pathway for Marsden State High School students to the Mariners Academy.

“Marsden State High School has a rich culture of producing and nurturing high performing athletes across our various sporting excellence programs,” Marsden State High School Associate Principal Sean Curtis said via press release.

“We are the largest secondary school in Australia with over 90 different nations represented across our student body. After visiting Central Coast Mariners last month, it was clear they shared similar values to us and partnering with the number one Academy in Asia is just another example of the superior opportunities we thrive to provide for our students, staff and community.”

Central Coast Mariners Sporting Director Matt Simon noted the significant opportunity for fostering new talent.

“This partnership with Marsden State High School is an exciting opportunity for us as a club to continue to expand our network as we look to identify and help develop the next generation of Australian football talent,” he added via media release.

“We are delighted to be partnering with a school that has the pedigree of producing athletes that Marsden State High does, and we look forward to working with them on delivering pathways and development opportunities for everyone involved.”

Marsden State High School Football Coordinator Graham Fyfe will also be at the forefront of ensuring young players get the best possible experience.

“Working directly alongside the staff of Central Coast Mariners, who are considered among the best in the country, will be an invaluable experience for the staff of the Marsden State High School Football Excellence Program,” he added via press release.

“They can learn from the expertise and knowledge of the club’s coaching staff, sports scientists, and other personnel who are involved in the daily operations of a professional football team.”

“This, in turn, enables them to provide an even higher level of guidance and mentorship to the students and players within the Marsden State High School Football Excellence Program.”

The partnership sees the Mariners give back to the community and help grow the next generation of footballers in the country, signifying the importance of youth development in the country.

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Coles MiniRoos Program Opens Football Pathway for Children aged 4 to 11 across Australia

Football Australia’s Coles MiniRoos program is welcoming new participants across the country, offering children aged 4 to 11 a structured and inclusive introduction to football through local clubs and schools.

Now one of Australia’s largest grassroots sporting initiatives, MiniRoos operates across two streams designed to meet children at different stages of their footballing journey. Coles MiniRoos Kick-Off, available to children aged 4 to 11, provides a non-competitive, skills-based entry point for those new to the game, using short game-based sessions of 45 to 60 minutes to build confidence and basic technique. Coles MiniRoos Club Team, open to children aged 5 to 11, moves into small-sided club football- formats of 4v4, 7v7 and 9v9- designed to maximise touches, involvement and opportunity for developing players.

Both programs run for between four and twelve weeks and are delivered by local clubs and schools, keeping participation embedded in the communities where children already live and learn.

The program’s structure reflects a broader shift in how junior sport is being designed. Small-sided formats give younger players more contact with the ball and more meaningful involvement in each session, addressing one of the most common reasons children disengage from team sport early: the experience of spending more time watching than playing.

The timing carries particular significance. With the AFC Women’s Asian Cup currently underway and women’s football participation in Australia at record levels, the pipeline that will sustain that growth over the next decade is being built now, in programs like this one, in communities across the country.

Coles MiniRoos is approved by Football Australia and open to children of all abilities. Registrations are open now through local clubs and schools.

Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good

Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, Experience. This decision brings one of Australian football’s most influential administrators into a new phase of the sports business landscape.

Filopoulos, who has held senior roles across Football Australia, Football Victoria and Perth Glory, will lead Bastion’s experiential and partnerships division, applying a football-informed lens to brand engagement.

Drawing on his time in the game, Filopoulos emphasised the importance of cohesion in building meaningful fan connections.

“For me, the biggest lesson is that fans don’t see brand, content and experience as individual silos, they experience it all as one connected ecosystem,” he said.

“At Football Australia, the work resonated most when everything was aligned; the team, the narrative, the partners and the matchday experience all working together to feel cohesive and authentic. That’s when engagement moves beyond interaction and becomes something far more meaningful.”

He added that too many organisations still treat fan engagement as short-term.

“Where a lot of organisations fall short is treating fan engagement as a campaign. It’s not, it’s an always-on system.”

Filopoulos’ move reflects a broader shift within football, where commercial growth is increasingly driven by experience-led strategy.

“At Bastion, we put experience at the centre—because it’s where the brand comes to life, where partners integrate in a way that adds real value and where fans genuinely connect,” he said.

“Our focus is on building platforms that bring fans closer to the brand… Get that right, and you’re creating something people actively want to be part of.”

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