Dave Beeche appointed as new CEO of FIFA Women’s World Cup 2023

FIFA has named Dave Beeche as the new CEO for the upcoming FIFA Women’s World Cup 2023 in Australia and New Zealand.

Following the announcements of Host Cities and FIFA Chief Operating Officers earlier this year, the addition of Beeche is another step in the tournament’s preparations, where he will oversee its delivery throughout the two host countries.

Beeche will begin in his role from June 14, 2021 – we are now just over two years away from the World Cup’s commencement.

Originally from New Zealand, Beeche has 15 years’ experience leading high-profile commercial and non-profit organisations in the sports, events and tourism sectors. His previous leadership roles have seen him deliver successful major sporting events in both host countries, while he worked alongside current personnel involved in the upcoming women’s rugby and cricket World Cups when he served as the CEO of the Local Organising Committee for the FIFA U-20 World Cup New Zealand 2015.

“I am honoured and excited to be given the opportunity to lead the delivery of such a significant tournament, especially at a time when there is so much focus globally on the development of women’s sport and, more broadly, the empowerment of women,” he said.

“I look forward to working with both member associations and the Host Cities to not only deliver an outstanding tournament that showcases the world-class talent in women’s football, but leave a lasting positive legacy for women’s sport.”

FIFA Secretary General Fatma Samoura also spoke regarding the appointment:

“We are delighted to welcome Dave to the FIFA team to head up our newly created offices in Australia and New Zealand,” she said.

“The FIFA Women’s World Cup has gone from strength to strength with new levels being achieved on and off the pitch in France 2019. We are looking to continue this growth and set a new benchmark for this fantastic tournament in 2023 together with our hosts Australia and New Zealand.”

The FIFA Women’s World Cup 2023 is the ninth edition of the tournament and will take place in Australia and New Zealand from July 20 to August 20 2023. It will also be the first edition of the FIFA Women’s World Cup to feature 32 teams.

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Beyond the Pitch: Melbourne Victory and LifeChanger Foundation Drive Youth Mental Health Initiative

In an announcement made on Wednesday, Melbourne Victory and LifeChanger Foundation revealed this month’s Stand Together Mental Health Round in support of youth mental wellbeing.

Uniting and supporting the community

Ahead of Victory’s Isuzu UTE A-League game against Macarthur FC on Sunday 15 March, the club will host various match-day activations as part of the Stand Together Mental Health Round. These will include giveaways, an obstacle course by Tyrepower (partner of both Victory and LifeChanger) and a LifeChanger Scavenger Hunt.

All such activities will unite the community in the name of promoting youth mental health and wellbeing.

Melbourne Victory Managing Director, Caroline Carnegie, outlined the club’s pride at joining forces with LifeChanger.

“As a Club, we understand the influence we have on young people across our community. Through our longstanding partnership with LifeChanger, we are committed to supporting young people to build confidence, resilience and a strong sense of self,” Carnegie explained.

“The Stand Together Round brings that commitment to life and helps us live our vision to lead, unite, connect and inspire through football.”

Where football and education cross paths

The partnership closes the distance between sport, education and mental wellbeing. By using football’s popularity and following among young people, Victory and LifeChanger can reach a huge audience to promote unity, community and mental health

Furthermore, CEO and Founder of LifeChanger Foundation, Scott Waters, affirmed the partnership’s value for young people.

“Sport has an incredible ability to bring people together, and that connection can be life-changing. Our partnership with Melbourne Victory allows us to reach young people in powerful and relatable ways,” Waters explained.

“The Stand Together Round is about reinforcing that mental wellbeing matters, and that no young person should feel alone in their challenges.”

Although football is a sport with firece rivalries and competitivity at its core, it can nevertheless unite people, communities and fans of all ages through their shared passion for the game.

How do LifeChanger help?

As part of the Stand Together Round, LifeChanger Foundation will team with Melbourne Victory to deliver interactive workshops to the A-League Men’s team, as well as the U15 and U16 Academy teams. The sessions will seek to inspire new advocates for mental health within the club via open and honest conversations.

LifeChanger Foundation is non-profit organisation striving to empower young people with foundational skills, whether emotional, social or resilience.

Moreover, in 2024, LifeChanger helped more than 140,000 young people across 600+ schools in Australia and New Zealand. The team aims to positively impact over 1 million young people annually.

A Coroner’s Call: Why Football Can No Longer Ignore the Science on CTE

The recent coronial inquest into the death of Gordon McQueen has once again forced football to confront an uncomfortable truth.

The former Manchester United and Leeds United defender was renowned for his aerial prowess. But decades after his playing career ended, McQueen was diagnosed with dementia. The coroner has now formally linked his condition to repeated heading of a football. This is a landmark acknowledgement that many in the scientific community say has been years in the making.

For Ian Greener, Australia’s HEADSAFE representative and former State Director of Coaching at Football Victoria, the ruling should be a turning point.

“The evidence has been there since 2019,” Greener tells Soccerscene. “But the general public and much of the football community have simply not been told.”

The Research Football Can’t Ignore

Much of the modern understanding of Chronic Traumatic Encephalopathy (CTE) in football stems from the work of Professor Willie Stewart at the University of Glasgow. Commissioned by the English FA and PFA, his landmark 2019 FIELD study found former professional footballers were three-and-a-half times more likely to develop neurodegenerative disease. For defenders, that risk rose to five times more likely.

Stewart then spent years re-examining his findings through analysing lifestyle, alcohol consumption, social factors and broader health variables across tens of thousands of records.

“He looked at everything,” Greener explains. “Drugs, diet, social background. After years of further research, he came back to the same conclusion — there is no other explanation apart from repeated head impacts.”

CTE differs from concussion. Concussion is visible and immediate. It can be identified through dizziness, nausea and blurred vision. CTE is silent. The damage accumulates over decades and can only be confirmed post-mortem through examination of brain tissue.

Greener explains the science in simple terms: repeated head impacts cause the brain to move within the skull, stretching neurons. This releases tau protein, which clumps together over time and disrupts electrical messaging in the brain. The result can be memory loss, personality change, aggression, anxiety, and in some cases, suicidal behaviour.

“It’s not about frightening people,” he says. “It’s about understanding brain health.”

Not About Banning Heading

HEADSAFE, founded by the family of former Middlesbrough player Bill Gates after his battle with dementia, operates across three fronts: research support, financial assistance for affected families, and coach education.

“We are not about banning heading,” Greener stresses. “Heading is an integral part of football. What we’re saying is: minimise the repeated heading in training. Most of the damage is done there.”

In England, guidelines already exist. Children under 12 are not permitted to practise heading in training. Though monitoring is difficult, In the Premier League, players are advised to limit high-force headers to around 10 per week. In Scotland, players are not permitted to head the ball the day before or after a match.

Australia, however, has no formalised CTE-specific guidelines.

Greener says attempts to engage both Football Victoria and Football Australia have so far gained little traction. Instead, he has taken the message directly to clubs, academies and grassroots coaches through workshops and podcasts.

“We just need a module in coach education,” he says. “If we’ve embraced sports science in nutrition, recovery and match analysis, then we also have to embrace the science on repeated head impacts.”

What concerns Greener most is not just the science, but the time lag between evidence and action. “This was once considered an old person’s disease,” he says. “But the science now shows it begins much earlier. The symptoms might not appear for decades, but the damage can start in youth.” He argues that brain health should sit alongside hydration, nutrition and recovery in every coaching curriculum. “We talk about load management for muscles. Why wouldn’t we talk about load management for the brain?”

A Duty of Care

The urgency is heightened by the rapid growth of the women’s game. Emerging research suggests female players may experience head impacts differently due to chemical and physiological factors.

“It’s about duty of care,” Greener says. “My grandson has just started playing. I want to know that whether I’m there or not, he’s protected.”

McQueen’s case has placed the spotlight firmly back on football’s responsibility. With further inquests pending in the UK, including that of Bill Gates later this year, pressure is unlikely to ease.

Football has adapted before — from concussion substitutes to advanced medical protocols. The next step, Greener argues, is simple:

“Make every header count. Don’t do 30 or 40 for the sake of it. Protect the brain, protect the player, protect the future of the game.”

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