Eastern Creek Pioneer SC to benefit from Local Sport Grant

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The Victorian State Government has announced new grants and funding for 11 new community infrastructure projects for local football clubs, totalling $3.8 million.
Image credit: PxHere website

The NSW Government’s Local Sport Grant has showcased an immense contribution on behalf of the state-government in relation to the improvement of its sporting sector.

With football clubs featured prominently throughout the 579 successful applicants, spanning across multiple different sports. With NSW executing a proactive approach towards the advancement of sport within communities across the state.

Beneficiaries of the Local Sports Grant are esteemed community outlet, Eastern Creek Pioneers Soccer Club (ECPSC). Located in the region of Mount Druitt, a region 33 kilometres west to Sydney’s central business district.

ECPSC are a community football club work work in collaboration with the Blacktown City Council.

Based within the Blacktown District, the club has become synonymous within the region given its fruitful tenure of a football club having lasted for over 40 years.

Throughout the time spent within their local Blacktown community, volunteers are the heart and soul of the humble football club.

ECPSC were featured in the NSW State Cup preliminary stages.

The club possess a warm, welcoming, inclusive and positive approach towards football. There are multiple football teams across youth and experienced age demographics.

With football programs offered for participants as young as 4 years old, expanding into older participants who have the opportunity to represent ECPSC at over 45s.

The club were featured upon the successful grant recipient list of the local sport grant program.

The application was predicated upon the prospect of the club investing into new football jerseys, and replacement of old, outdated football equipment.

Improving the overall football experience exhibited by the community based entity, the grant total amassed to $11,857.00.

The brief comments of the impact of this grant was declared in the NSW Local Sports Grant website via press release:

“By replacing these club owned jerseys and purchasing new training equipment, players and members will look and feel like they are a part of a professional community run club.”

It is always a pleasure to report upon events in which the community are acknowledged and enabled by governing bodies, in providing financial assistance all for the greater benefit of a club in whom have served their purpose as a progressive, inclusive and much valued member of the NSW football community.

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TSG Hoffenheim extends partnership with SAP until 2030

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Image Credit: TSG Hoffenheim Website

TSG Hoffenheim has confirmed a long-term extension of its partnership with SAP, one of the most established and technology-driven sponsorships in German football. The renewed agreement, running through to 2030, will see SAP continue as main sponsor, front-of-shirt partner, and official technology partner — while expanding its involvement across the women’s and academy teams.

This extension highlights the strong commitment from both parties and reinforces the growing importance of tech-focused partnerships in shaping modern football strategy and infrastructure.

Among the Bundesliga’s Longest-Standing Sponsorships

SAP has featured on Hoffenheim’s kits since the 2013/14 season, making it one of the Bundesliga’s three longest-running front-of-shirt sponsors. The expanded deal includes:

  • Continued main sponsorship of the men’s first team
  • Sleeve sponsorship for the TSG Hoffenheim women’s team from the 2025/26 season
  • Shirt sponsorship for the club’s academy sides (U16–U19)
  • Branding on training gear and matchday apparel
  • In-stadium branding, including façade signage and TV-facing boards
  • Naming rights to specific stands and hospitality areas at Hoffenheim’s home ground

Managing Director of Marketing and Sales at TSG Hoffenheim, Tim Jost, underlines the club’s strong commitment to SAP and the future of their joint venture.

“Two strong brands from the region are stepping into the future together. We are delighted to extend our intensive partnership with SAP for the long term.

“SAP’s commitment goes far beyond that of a main and shirt sponsor. SAP’s technical expertise is the basis for our role as an innovation leader. In addition, the extension shows once again that TSG have a loyal partner in SAP, who by agreeing to a long-term extension are sending a strong signal of trust in times of change,” he said via press release.

This renewal comes at a time when stability and strategic partnerships are more important than ever in football sponsorship, especially given evolving economic conditions and club ownership models.

A Broader Partnership Beyond Branding

SAP will continue as Hoffenheim’s official technology partner, providing data integration, analytics, and digital performance tools to support both sporting and business operations.

For Hoffenheim, the agreement extends beyond financial support — SAP’s involvement helps position the club as one of the Bundesliga’s most innovation-driven organisations, with projects spanning player tracking, injury prevention, and fan experience enhancements.

The partnership also reflects a strong regional connection, both SAP and Hoffenheim are based in Baden-Württemberg, fostering shared community values and a regional identity.

A Model of Stability and Regional Collaboration

This extension exemplifies a regionally grounded sponsorship with global impact. SAP, a multinational company with over 108,000 employees, remains a locally rooted partner in Walldorf, just 20 kilometres from Hoffenheim’s home base.

From a commercial standpoint, this ongoing alliance strengthens TSG Hoffenheim’s reputation as a long-term, values-aligned sponsorship platform for premium, tech-focused brands.

Everton’s new home to be called the Hill Dickinson Stadium

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Image credit: Everton Football Club

Everton Football Club has announced that its new stadium at Bramley-Moore Dock will be named the Hill Dickinson Stadium, following a major naming rights partnership with the Liverpool-based legal firm.

Hill Dickinson, which has its headquarters in the city and was founded in 1810 — 68 years before Everton was established — has secured the naming rights for the impressive waterfront venue.

While the length and financial terms of the deal haven’t been made public, Everton has described the partnership as “one of the largest stadium naming rights deals in Europe,” suggesting it could be worth approximately £10 million (around $20.7 million AUD) annually.

The deal marks a significant milestone in the club’s move to their new $1.65 billion AUD (£800 million) stadium, as they prepare to leave their historic home at Goodison Park at the end of the 2024-25 season.

The club confirmed the agreement with Hill Dickinson is a “long-term” arrangement.

The Hill Dickinson Stadium will boast a 52,888-seat capacity and is scheduled to officially open in August 2025, in time for the 2025-26 Premier League season.

Test events have already begun at the venue, including a youth match between Everton and Wigan’s under-18 sides — the first football fixture ever held at the new ground.

This naming rights deal not only solidifies the stadium’s identity ahead of its debut season but also reflects the club’s ongoing efforts to align with prominent, locally rooted partners as it enters a new era.

Hill Dickinson chief executive officer Craig Scott explained the importance of this naming rights deal for the club and the city of Liverpool.

“To put our name to Everton’s new stadium is a once-in-a-generation opportunity,” Scott said in a press release.

“We believe deeply in what this project stands for – a bold, transformational vision for Liverpool and its future.”

Everton Football Club are still yet to comment officially on the name change.

Whilst the new stadium name is incredibly unpopular amongst the fanbase, the Merseyside club have suffered two separate point deductions and multiple years of financial hardship on and off the pitch which had led to the club making a more financial decision.

As the club heads into next season safely in the Premier League, it has aspirations of using the additional revenue of this stadium and the naming rights deal to once again challenge for the European places, which hasn’t been done in almost a decade.

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