ELMO Software continues as official HR and payroll provider for Wellington Phoenix

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ELMO Software
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Wellington Phoenix has extended its agreement with ELMO Software as a partner of the club, being the official HR and payroll sponsor.

The company that came on board at the start of the 2021-22 A-League season has had its broad-suite of solutions being used by the club’s staff and players ever since and will continue to do so under the new partnership.

ELMO’s cloud payroll solution allows organisations to have a steady continuity for delivering secure, accurate and compliant payroll, as well as managing the remuneration for staff, sorting out timesheets and ensuring compliance with SuperStream and Single Touch Pay (STP) in Australia and Payday Filing and KiwiSaver in New Zealand.

ELMO Software’s innovative solutions are spearheading the industry in disruptive technology, driven by the transformation of organisations towards online systems which mechanise processes and aggregate information in newly updated and intelligent ways.

ELMO is also 27001:2013 certified, which means data information is crucial of the highest priority at all levels of the company and is a significant ongoing and developing aspect of their operations and services.

The company was established in Sydney in 2017, with additional offices across Australia, New Zealand and the United Kingdom, by providing local, fast and uncomplicated access technical support, also maintaining in-depth, relevant knowledge of your industry in these markets locally.

ELMO Software NZ country manager Kenny Addison said via press release:

“ELMO Software is thrilled to continue our support of Wellington Phoenix as the club’s official HR & payroll partner and we are excited to be welcoming the teams home this season, we are all proud to be corporate partners of Wellington Phoenix.”

Wellington’s general manager David Dome said via press release:

“We use ELMO Software on a daily basis, they help us streamline our workflows and make our jobs easier every day.”

For more information on ELMO Software, click here.

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Thank You to Our Partners and Readers for an Outstanding 2025

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The Soccerscene Team would like to thank all its partners and readers for the 2025 year and wishing you all a happy festive season and New Year.

Soccerscene has had the privilege of bringing its readers the biggest and latest news and stories in football.

Including changes in Football Australia and the global footballing market, the inaugural season of the Australian National Championship and the release of our new ‘Off The Pitch’ podcast, 2025 has been an exciting season.

Soccerscene would like to extend a big thank you to our major partners including the Professional Footballers Association (PFA), The Global Institute for Sport (GIS), Majestri, Football Pro Directory, TX Football, Football Coaches Australia (FCA) and Box2Box.

Also Faraday West, Oakleigh Cannons, PEGS Soccer Club, Old Ivanhoe Soccer Club, Husqvarna, and Shepparton Cup.

We value your immense support and involvement with us and are excited to continue working with our partners in the coming year.

A special thanks to all people in the industry that have worked with us and our loyal readers.

Big things will be coming in 2026 and the Soccerscene team is excited to get the ball rolling next year.

Our team wishes you all a happy festive period and a prosperous New Year.

Kind regards, The Soccerscene Team.

Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal

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Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities.

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

The integration of SAS technology is designed to optimise campaign operations and efficiency, while supporting deeper audience segmentation and more personalised fan engagement.

Moving beyond a typical logo-led sponsorship, the Liverpool–SAS partnership is built around technology adoption, with SAS tools woven into Liverpool’s marketing processes to influence how campaigns are created, evaluated and improved.

Chief Commercial Officer, Ben Latty highlighted the role of SAS technology in enhancing efficiency and insight across the club.

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools – including SAS Customer Intelligence 360 platform and SAS Viya – that will help streamline our work and support better decision-making,” he said via press release.

SAS Chief Marketing Officer, Jennifer Chase underscored how the partnership leverages data and AI to elevate the fan experience for one of football’s most passionate global audiences.

“Liverpool FC has one of the most passionate fan bases in the world, and we’re proud to help elevate that experience through the power of data and AI. With SAS technology, the club can turn massive volumes of data into meaningful, real-time insights that allow us to get the right message, to the right fan, at the right time – connecting fans from Anfield to anywhere in the world,” she said via press release.

Alongside commercial operations, the deal includes a STEM-focused education element delivered in collaboration with the LFC Foundation, reflecting a growing trend for technology partnerships to blend enterprise deployment with community impact.

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