FC Dallas, Children’s Health and UT Southwestern Medical Centre in multi-year sponsorship deal

FC Dallas

Major League Soccer side FC Dallas has come together with Texas-based healthcare specialist Children’s Health and UT Southwestern Medical Centre who will be the shirt sponsors for the 2023 season and beyond.

The multi-year partnership will see UT Southwestern Medical Centre feature on FC Dallas’ secondary shirt, while Children’s Health will appear on the primary version.

Along with the multi-year jersey partnership, UT Southwestern Medical Centre and Children’s Health also become FC Dallas’ health care and hospital partners. Players of FC Dallas, both professional and youth, will have access to medical services such as trainers, physios, orthopaedics and more that will ensure overall wellbeing.

FC Dallas President Dan Hunt spoke about the partnership via a statement:

“We look forward to a true partnership between three organisations committed to the well-being and health of our North Texas community. This is something we believe will propel our entire organisation both on and off the field for years to come,” he said.

As an initiative for broader community engagement between Children’s Health, UT Southwestern Medical Centre and FC Dallas, players of all levels from the MLS club will visit the patients at Children’s Health and UT Medical Centre.

Executive Vice President & Chief Strategy Officer of Children’s Health, Lindsey Tyra, added about the partnership via press release:

“We are proud to provide world-class health care to athletes with an organization who has a shared commitment to provide a positive impact on the people of North Texas,” she said.

The collaboration ensures Children’s Health and UT Southwestern Medicine Centre as associate partners of the MLS club’s community clinics and set up to provide sporting and educational opportunities for young adults in underprivileged communities.

Executive Vice President for Institutional Advancement at UT Southwestern Medical Centre, Marc Nivet, added via press release:

“UT Southwestern appreciates the opportunity to partner with FC Dallas on several strategic health and educational opportunities to benefit the people and communities across North Texas,” he said.

The guidelines of the multi-year partnership will ensure all three organisations benefit mutually from each other, while focusing towards giving back to the community as well.

FC Dallas is set to launch the 2023 shirt on February 16, before their opening round fixture against Minnesota United on February 26.

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Football NSW 2025 Registrations Surge as Season Approaches

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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