FCA CEO Kelly Rourke discusses future ambitions for Australian football coaching

Kelly Rourke

Football Coaches Australia (FCA) CEO Kelly Rourke has certainly had an unorthodox career on her way to taking over this role in December last year, but her wealth of sports administration experience paired with her glaring passion for football promises to help coaches in Australia progress further than ever before.

Off the back of the Matildas World Cup success and after state federation annual reports suggesting a sizeable increase in the number of coaches participating, Australian coaching education and wellbeing has never been more of an integral part of our local game.

In an interview with Soccerscene, Rourke discusses her career journey to the present day, her overall ambition for the future of local coaching in this role and how she will empower female coaches as the game surges in popularity.

About yourself, how was the journey to becoming FCA CEO? What roles have you done and what is your background in football?

My background is in policing believe it or not. Majority of my career to date has been involved in various roles of policing from patrol work to investigations so that’s the big backbone of my career and is what ultimately brought me over to Australia from England. I came out and joined the police here, got recruited whilst I was still in England because they were on the search for specialist skills.

I’ve been involved in sport my entire life. Back in the day when I was a teenager, I played for Bradford City and Huddersfield Town so I’ve been involved in football for as long as I can remember as a player. I eventually got stolen by Rugby League and played for England.

When I got to Australia and left the police, I got into various different jobs including a Management Executive role, one with Tabcorp and ultimately, I ended up becoming an administrator for the NRL which is where I get my sports admin background from.

I’m also a chairwoman for a centre in South Australia called The Marjorie Jackson-Nelson Centre for Women’s Sport which is a government-funded project that will initially go for four years where we are doing a 12-month course for females to try and bridge the gender gap across all sports, all levels and all roles.

It’s not been an obvious career where I’ve worked in sport or football my entire life, but football is by far the first sport that grabbed by attention, and my career background would probably surprise a few people.

Do you have an overall plan or ambition for coaches in Australia as the CEO of FCA?

I think we need to try and offer something like the PFA does, I think a big goal for us this year that we will try to achieve is standardised contracts in the APL and NPL. We need to be securing the futures of our coaches in order to keep the talent in Australia and also to foster coaches from Europe and across the world to come over here, and that only happens with the introduction of standardised coaching contracts across the professional leagues.

That includes formalised grievance procedures, dispute resolution, tribunals. I just think it is long overdue, we really need to be safeguarding the development of our coaches but also their wellbeing. That’s got to be our starting block, we need to secure that and then hopefully we can float it out to the APL and across community football. If we don’t take care of their wellbeing, we are going to lose coaches and without coaches, there is no football.

Working with the A-Leagues and the FA on coach development is one of our most important goals. We’ve got to be driving change forward and offering similar services to the PFA who are a great organisation to learn from.

For the local game, what’s FCA’s role in encouraging a growth in the number of local coaches?

We do a lot of coach education so the FA have moved to the UEFA way of coach development, so it used to be that coaches obtained points in order to retain their licences but now its hours. We’ve been working closely with the FA to understand what it looks like and ensure that we can deliver meaningful coach education to our coaches, and we do that free of charge to our members. We host workshops and webinars with top coaches to help with that.

As a woman in power, are there any moves that you’re making to bridge the gender gap for coaching in Australian football?

I’m not sure when FCA brought me in they had a female in mind, they just wanted fresh eyes and someone enthusiastic, and I do this role because I love it and am passionate about the game, I still play and heavily involved with coaches and community football. They wanted to bring someone who had the knowledge of the game that’s got a lot of sports administration experience behind them which I do have.

The FA have invited me to a Women’s football summit in June and I think that really shows there is progress with the FA for the fact I’ve been invited. Obviously, I want to increase opportunities for our female coaches, we’ve only got two head coaches in the A-Leagues. It was good to see Emily Husband get announced as coach of the year and we’ve got Kat Smith who didn’t have a job until a few weeks out from the season when Western United snapped her up, so we really want to drive and show the female coaches the pathway.

Being a woman does it encourage that? Of course it does for me because I know what it’s like to be an athlete or a coach and not have those opportunities so a big part of my role will involve creating more stabilised roles for our coaches but also creating the pathway for women to nurture the talent we’ve got.

We need to see more female coaches in NPL teams and in the A-Leagues for sure and I think Emily [Husband] winning coach of the year is a great start, I can’t celebrate that enough.

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Is the FW Regional Girls Training Camp bridging the access gap for talent?

In Western Australia, the tyranny of distance has historically functioned as the primary barrier to talent identification.

For regional footballers, the logistical and financial burden of accessing elite pathways often renders the concept of “equal opportunity” a theoretical ideal rather than an operational reality. However, the recent Regional Girls Training Camp, hosted at the Sam Kerr Football Centre, suggests that Football West is moving to operationalise the structural changes announced in its 2026 academy overhaul.

Earlier this week, nearly 100 players aged 10 to 17 converged on the State Centre for Football in Cannington. The three-day camp invited participants from the previous year’s Country Week carnival, represents the first tangible application of the “real-match” and high-performance philosophy outlined by Football West Development Manager Gareth Naven late last year.

While the previous announcement of the Regional Academy model focused on the structural shift from training camps to competitive “State Carnivals,” this current initiative addresses the resource gap. For stakeholders and policymakers, the camp serves as a case study in how centralised infrastructure assets can be leveraged to service a decentralised demographic.

Infrastructure as an equity lever

A lack of high-performance environments defines the economic reality of regional football. The facility gap between metro NPL setups and regional clubs is often vast. Football West uses the Sam Kerr Football Centre to subsidise the “professional experience” for regional talent.

Sarah Carroll, Female Football & Advocacy Manager, notes the purpose extends beyond simple engagement. The curriculum fused on-pitch technical training with athlete development workshops.

Geography usually blocks access to this sport science for a 14-year-old Pilbara or Goldfields player. By centralising this education, the governing body helps standardise the player pool’s knowledge base. Naven’s alignment strategy demands closing the “knowledge gap” alongside the technical one.

The economics of the “Legacy”

Critically, the WA Government funds the camp through the Female Community Legacy Program. This highlights the Legacy Program’s ROI for the Department of Local Government, Sport and Cultural Industries.

A stated aim to “enhance club capability” acknowledges that player development requires an ecosystem. The funding mechanism here is significant. Without state intervention, the cost per head would prohibit many families from attending.

Targeted funding bridges the gap between community participation and elite commercial viability. Regional Lead Tanya Amazzini calls these opportunities “essential” for player growth and confidence.

Strategic alignment with the 2026 pathway

Observers must view this camp alongside the Regional Academy system overhaul. The new “State Carnival” model demands players physically prepared for elite competition. This camp functions as the preparatory phase for that new competitive reality.

Football West uses elite exposure to mitigate the shock of transitioning to state programs. Furthermore, involving players from the Pilbara to the South West keeps the talent net wide. Maintaining sight on remote talent requires constant investment.

The residual challenge

However, the long-term impact warrants caution. The “re-entry” phase remains the primary challenge. Players return to clubs with significantly fewer resources than the Sam Kerr Football Centre.

Success depends on the “trickle-down” effect of the education provided. If players transfer this knowledge locally, the aggregate standard of regional football rises. If isolated, the experience may simply make the regional gap feel more pronounced.

Integrating 100 regional girls into the state’s premier facility executes the strategic plan. It signals that the Centre delivers dividends to the broader ecosystem, not just the elite.

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