FIFA roll out their $150m support package for member associations

FIFA, football’s global governing body, has introduced its first step of a major relief plan by releasing operational funding to each of its member associations for 2019 and 2020 in an effort to assist football leagues and clubs at all levels during the COVID-19 pandemic.

It’s a commitment that will see FIFA distribute $150m (€139m) to all 211 member national governing bodies, with each to receive a minimum of $500,000 to cover operational costs. All remaining entitlements during 2019 and 2020 will be paid in full immediately to help associations with their cashflow, including payments which usually would have depended on certain criteria being met under the Forward 2.0 development programme. 

“[The funds should be] used to mitigate the impact of COVID-19 on football, namely to meet financial or operational obligations that they may have towards staff and other third parties.” said FIFA in its statement.

They mentioned that any use of the funds would be audited to make sure they are spent properly, with FIFA keen to avoid the charges of corruption that have dogged the top levels of the sport in recent years. 

The statement added that the release of the funds was possible given FIFA has been able to remain in a strong financial position for the last four years. The governing body has not released its financial results for 2019 yet, but in its statement for 2018 it revealed it was sitting on cash reserves of $2.74bn (€2.42bn) following the four-year cycle which linked up with the end of the most recent FIFA World Cup in Russia.

“The pandemic has caused unprecedented challenges for the entire football community and, as the world governing body, it is Fifa’s duty to be there and support the ones that are facing acute needs,” FIFA president Gianni Infantino said.

“This starts by providing immediate financial assistance to our member associations, many of which are experiencing severe financial distress.”

The relief plan will provide some much needed funding to leagues around the world already losing out, with clubs under pressure financially without games being played.

Recently the Eredivisie made the tough decision to void the entire season meaning league leaders Ajax have been denied the title as well as there being no promotion and relegation in the Dutch top flight.

FIFA has confirmed that the next stages of its plan are still being finalised and will be announced in the coming weeks. 

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New Vodafone & UEFA Partnership Secures Growth for Women’s Football

Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become an official partner of the UEFA Champions League.

The deal renews a partnership that first started in the late 2000s, where Vodafone was an official partner of the Champions League between 2006 and 2009.

The company will sponsor the UEFA Women’s Champions League, UEFA Women’s Euros, UEFA Women’s Nations League, and some other international competitions until 2030. 

Vodafone has networks in important European soccer markets, such as the UK, Germany and the Netherlands, as well as partnerships in countries including France, Italy and Spain. 

Included in the service will be Wifi hotspot zones and a dedicated customer service deck in selected venues during the competition season. Another feature of the service will be an opportunity to win match tickets. All of these features will provide a beneficial marketing opportunity for Vodafone. 

Guy Laurent Epstein, UEFA’S executive director of marketing spoke about the alignment amonsgt both parties. 

“We are delighted to welcome Vodafone as a sponsor of UEFA Women’s Football and a UEFA Champions League Licensee,” he said in a press release. 

“Vodafone’s strong track record in supporting sport, coupled with their commitment to innovation and inclusion, aligns seamlessly with our ambition to grow the game at every level. Together, we look forward to creating impactful and engaging experiences that bring fans closer to the sport they love.” 

Nadine Kessler, UEFA’s women’s soccer director shared an excited sentiment regarding the new deal.  

“The meteoric rise of the women’s game, highlighted by the record-breaking success of this summer’s UEFA Women’s Euro is undeniable, and it continues to attract some of the world’s most recognisable brands eager to be a part of this groundbreaking moment.” Kessler said in a press release. 

This partnership will likely be beneficial for both Vodafone and the UEFA women’s competition, as it will provide ample marketing opportunities and exposure for Vodafone, whereas Vodafone will supply financial backing, improved stadium experiences for fans, and overall elevating the women’s game.

Bentleigh Greens SC Strike Deal with Local Brand Inner Athlete

Bentleigh Greens SC have announced a partnership with Inner Athlete as the club’s new sponsor after the JGNPL (Junior Girls National Premier League) season has concluded.

Inner Athlete is a gym who specialises in strength & conditioning training, injury rehab, and youth athlete development to help young athletes aged 10-18 years to move better in their respected sprots, as well as perform at their best.

Bentleigh Greens SC President, Abraam Gregoriou stated the reason they partnered with Inner Athlete is their recognition of young female athletes who require a tailored program to improve strength, increase recovery times and above all prevent injury.

“Inner Athlete are a trusted partner already, so it was a no brainer to pursue that relationship in season 2026,” he said to SoccerScene.

“Bentleigh Greens believes the women’s game can thrive but only if we invest in our female football players at all ages and that includes in programs that Inner Athlete provides.”

To celebrate the new sponsorship, Inner Athlete are offering Bentleigh Greens SC members free discovery calls to see what program is right for them.

They are also delivering a special program during the Term 3 school holidays (22 Sept – 4 Oct), JGNPL players can bring a teammate to a free training session at Inner Athlete.

The gym caters to all sportspeople from all levels under pro-leagues, with Inner Athlete training and mentoring young athletes who can later enrol in major sports programs like Football Victoria Academy, which Inner Athlete and Football Victoria are partnered.

Bentleigh Greens SC announced this week an investment of $2.4 million through federal, council and themselves funding to build a brand-new pitch at the Kingston Heath Soccer Complex for the purpose of developing women’s football in the area.

Now with the sponsorship news, it shows Bentleigh Greens SC is wanting to boost women’s sports, including their girls soccer teams, by partnering and engaging with parties who share the same values.

In the middle of the year, Bentleigh Greens U15 Girls head coach, Matt Crawford was interviewed on the Inner Athlete podcast where they shared their experience coaching young women soccer players.

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