Football Queensland and Hudl to revitalise data and statistics

Football Queensland announced a key deal in time for the new season, with Hudl jumping on board as their analytics partner.

The state’s top competitions of NPL Queensland and FQPL 1, who have completed their opening rounds, will receive ongoing match, team and individual statistics in 2023, allowing new levels of access for not only those clubs, but also the FQ Academy program and additionally Football Queensland’s Senior Referee Panel.

Hudl is a global leader in performance analysis technology, providing support to more than 200,000 sports teams that range from grassroots and all the way to the professionals – allowing them to prepare and stay ahead of the wider competition.

A complete suite of video and data products assists coaches with the insights they need to get the most out of their players and discover extra bits of information they should be aware of. Hudl’s top-of-the-range software is backed by six million users across over 40 sports, extending to hardware and services that include online coaching tools, mobile & desktop apps, smart cameras, livestreaming, wearables, analytics, professional consultation and more.

“This announcement follows the recent release of Football Queensland’s 2023 – 2026 One Football Strategic Plan and reflects Football Queensland’s ongoing commitment to club and player development as outlined in the strategy,” FQ CEO Robert Cavallucci said in a statement on the day.

“As part of the Elite Teams and Pathways pillar, a focus area for Football Queensland is the expansion of education for Technical Directors, analysts and administrators with a digitalised education platform and a data analytics system across advanced senior premier leagues for talent tracking.

“NPL Queensland and FQPL 1 Men’s and Women’s clubs will now receive access to Hudl’s video and data solutions including match reports of their own games and the previous two games of their next opponent, summary team and individual reports and round and tournament reports in addition to access to Wyscout for player profiles and video footage.

“We’re delighted that our partnership with Hudl will deliver strong outcomes not only for clubs in our state’s top competitions but also for Football Queensland’s Senior Referee Panel and FQ Academy programs. Our aligned approach will allow for structured development with our technical staff and league wide benchmarking.”

Statistical reports will be provided on selected FQ Academy games to enhance performance tracking and monitoring already in place, as Football Queensland continues to strengthen development opportunities for players on the FQ Academy pathway.

“We’re proud to partner with Football Queensland and provide world-class solutions to help each club and its players maximize their potential, enhancing their understanding of performance through video and statistics, ensuring they never miss a moment,” Hudl’s Jonny Bickers added in a statement.

In addition, the partnership will connect with Football Australia’s referee analytics to provide state level reports while delivering game referee reports for officials in the NPL Queensland and FQPL 1 competitions.

Image credit: Vitalii Vitleo / Shutterstock.com

UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament. This partnership, which began in 1988, celebrates a 40-year milestone in one of European football’s longest-standing commercial relationships.

Under the renewed agreement, Coca-Cola will serve as the official non-alcoholic beverage sponsor of UEFA EURO 2028, set to take place across the United Kingdom and the Republic of Ireland.

The deal grants Coca-Cola exclusive pouring rights at all nine host stadiums, visibility in official fan zones and villages, LED pitch-side branding, as well as global digital rights and fan engagement initiatives.

40 Years Strong: Coca-Cola and UEFA Unite Fans Worldwide

UEFA’s Executive Director of Marketing, Guy-Laurent Epstein, highlighted the impact and longevity of the collaboration.

“Since 1988, Coca-Cola has been a proud supporter of the UEFA European Football Championship. Together, we have created lasting memories across generations. As we embark on our 11th consecutive tournament together, we look forward to delivering even more memorable experiences for supporters,” he said via press release.

Javier Meza, Marketing President for Coca-Cola Europe, described the renewed deal as a key element of the brand’s wider experience-focused marketing strategy.

“UEFA EURO 2028 will mark 40 years of Coca-Cola’s collaboration with UEFA. We will proudly refresh and inspire fans in stadiums, fan zones, and at home. This partnership supports our mission to bring people together, and we look forward to creating uplifting experiences that bring fans even closer to the action,” he said via press release.

Attendees will have access to a range of Coca-Cola beverages, including Coca-Cola, Powerade, water, and ready-to-drink coffee and fruit-based drinks, with options available in low-sugar and sugar-free varieties.

Coca-Cola has played a part in many of the tournament’s most memorable moments, from the 1988 finals in West Germany to recent editions featuring advanced digital activations.

The company will leverage its rights across retail, live events, digital platforms, and in-venue experiences, advancing from traditional stadium advertising to a multi-channel approach to engage consumers.

Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed a colloboration with DLK Advisory, who will come on board as a corporate partner backing the Club’s business and networking events for the coming two seasons.

DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.

As a key element of the affiliation, DLK Advisory will team up with the Bulls’ commercial department to create quality networking experiences that reinforce relationships within the Club’s corporate network and spotlight the energetic, forward-thinking business community linked to the A-League.

Reflecting on the new alliance, David Lilja, Director of DLK Advisory, shared his excitement about the collaboration and the values both organisations bring to the deal.

“We are proud to partner with the Macarthur Bulls as they continue to inspire their supporters and the wider community,” he said via press release.

“This partnership provides a wonderful platform to introduce our refreshed brand, DLK Advisory – a firm built on trust and driven by excellence.

“We provide strategic accounting and tax solutions to a diverse range of clients, and like the Bulls, we are committed to performance, teamwork, and achieving outstanding results. We look forward to supporting the club’s success this season.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, highlighted the value DLK Advisory will bring to the club’s growing corporate network.

“DLK Advisory are a fantastic addition to the Bulls family, their expertise will add real value to our corporate events program, ensuring our partners and stakeholders have meaningful opportunities to connect, share ideas, and grow together,” he said via press release.

“This partnership reflects our commitment to delivering a first-class experience on and off the field.”

The accord with DLK Advisory opens new opportunities for the Bulls to connect with the business community, fostering innovation, growth, and shared success throughout the region.