Football Queensland and Stryker launch Community Heart Program

Football Queensland's Community Heart Program together with Stryker will assist clubs in the purchase of Automated External Defibrillators.

Football Queensland has launched the Community Heart Program together with Stryker, which is a new fundraising initiative that will assist clubs in the purchase of Automated External Defibrillators (AEDs).

The program highlights Football Queensland’s continued commitment towards the safety of all participants, in moments where emergency care needs to be provided.

“Football Queensland is delighted to launch the Community Heart Program to support our clubs at all levels of the game in providing a safe environment for participants and attendees,” FQ CEO Robert Cavallucci said.

“We can’t stress enough how important it is for all FQ licensed clubs in Queensland to have at least one AED accessible when games are being played to provide participants with the best possible chance of surviving a sudden cardiac arrest.

“Through this new initiative and our partnership with First Aid Accident & Emergency, Football Queensland is proud to offer clubs a best practice solution with access to discounted defibrillation packages and valuable education on heart safety.

“The Community Heart Program fundraising platform provides our clubs with a simple and easy way to raise money for the purchase of an AED package, so that together we can ensure every football ground in Queensland is a safe place for all in attendance.”

Stryker is a medical technology company which manufactures AEDs. Their connection to the Community Heart Program means they will provide clubs across Queensland with access to a fundraising platform, built specifically to raise money for the purchase of an AED package.

“At Stryker, we are driven to make healthcare better and we feel proud that we are in a position to support Football Queensland with technology that could make a difference in an emergency situation,” Stryker Managing Director Ryan McCarthy said.

“Stryker and Football Queensland share many of the same values when it comes to the care of their community, whether that is promoting the health benefits of playing sport or providing vital lifesaving tools.”

You can view the Community Heart Program fundraising platform here.

You can view the First Aid Accident & Emergency website here.

Image credit: Vitalii Vitleo / Shutterstock.com

UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament. This partnership, which began in 1988, celebrates a 40-year milestone in one of European football’s longest-standing commercial relationships.

Under the renewed agreement, Coca-Cola will serve as the official non-alcoholic beverage sponsor of UEFA EURO 2028, set to take place across the United Kingdom and the Republic of Ireland.

The deal grants Coca-Cola exclusive pouring rights at all nine host stadiums, visibility in official fan zones and villages, LED pitch-side branding, as well as global digital rights and fan engagement initiatives.

40 Years Strong: Coca-Cola and UEFA Unite Fans Worldwide

UEFA’s Executive Director of Marketing, Guy-Laurent Epstein, highlighted the impact and longevity of the collaboration.

“Since 1988, Coca-Cola has been a proud supporter of the UEFA European Football Championship. Together, we have created lasting memories across generations. As we embark on our 11th consecutive tournament together, we look forward to delivering even more memorable experiences for supporters,” he said via press release.

Javier Meza, Marketing President for Coca-Cola Europe, described the renewed deal as a key element of the brand’s wider experience-focused marketing strategy.

“UEFA EURO 2028 will mark 40 years of Coca-Cola’s collaboration with UEFA. We will proudly refresh and inspire fans in stadiums, fan zones, and at home. This partnership supports our mission to bring people together, and we look forward to creating uplifting experiences that bring fans even closer to the action,” he said via press release.

Attendees will have access to a range of Coca-Cola beverages, including Coca-Cola, Powerade, water, and ready-to-drink coffee and fruit-based drinks, with options available in low-sugar and sugar-free varieties.

Coca-Cola has played a part in many of the tournament’s most memorable moments, from the 1988 finals in West Germany to recent editions featuring advanced digital activations.

The company will leverage its rights across retail, live events, digital platforms, and in-venue experiences, advancing from traditional stadium advertising to a multi-channel approach to engage consumers.

Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed a colloboration with DLK Advisory, who will come on board as a corporate partner backing the Club’s business and networking events for the coming two seasons.

DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.

As a key element of the affiliation, DLK Advisory will team up with the Bulls’ commercial department to create quality networking experiences that reinforce relationships within the Club’s corporate network and spotlight the energetic, forward-thinking business community linked to the A-League.

Reflecting on the new alliance, David Lilja, Director of DLK Advisory, shared his excitement about the collaboration and the values both organisations bring to the deal.

“We are proud to partner with the Macarthur Bulls as they continue to inspire their supporters and the wider community,” he said via press release.

“This partnership provides a wonderful platform to introduce our refreshed brand, DLK Advisory – a firm built on trust and driven by excellence.

“We provide strategic accounting and tax solutions to a diverse range of clients, and like the Bulls, we are committed to performance, teamwork, and achieving outstanding results. We look forward to supporting the club’s success this season.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, highlighted the value DLK Advisory will bring to the club’s growing corporate network.

“DLK Advisory are a fantastic addition to the Bulls family, their expertise will add real value to our corporate events program, ensuring our partners and stakeholders have meaningful opportunities to connect, share ideas, and grow together,” he said via press release.

“This partnership reflects our commitment to delivering a first-class experience on and off the field.”

The accord with DLK Advisory opens new opportunities for the Bulls to connect with the business community, fostering innovation, growth, and shared success throughout the region.