Football Queensland Forms Regional Partnership with McDonald’s

Football Queensland (FQ) is excited to announce McDonald’s as the Official Quick Service Restaurant Partner for the Far North & Gulf region.

Under the two-year regional collaboration, McDonald’s will take on naming rights to the home of football in Cairns, with Endeavour Park now officially named Macca’s Park.

The partnership also includes support for grassroots football, with McDonald’s backing local clubs and celebrating junior players across the Far North and Gulf through the weekly MiniRoos Player of the Week voucher initiative.

FQ General Manager – Northern Conference, Craig Ramage, said the partnership was a major win for the region, highlighting FQ’s continued focus on growing the game in regional Queensland.

“This is an exciting opportunity to partner with an iconic brand in McDonald’s, whose long-standing support of community football aligns strongly with our vision for the game across the state,” he said via press release.

“We’re proud to extend this relationship into the Far North & Gulf, with the support from McDonald’s set to deliver direct benefits to grassroots programs, local clubs and junior players right across the region.

“The renaming of Endeavour Park to Macca’s Park is a powerful symbol of this partnership and our shared commitment to creating vibrant and welcoming regional football hubs that inspire the next generation of participants and bring communities together.”

McDonalds Far North Queensland Marketing Manager Jill Lennox, expressed that the partnership reflects the company’s ongoing commitment to supporting active lifestyles and local communities through sport.

“Active lives are happier and healthier lives. McDonald’s wants to deliver valuable benefits to the wider community. With the goal of helping people live a more balanced, active and enriched lifestyle, McDonald’s is passionate about its sports and community sponsorships program,” she said via press release.

“McDonald’s is very proud to be the naming rights sponsor to the home of football in Cairns now known as Macca’s Park. This partnership is our way of giving back to the community which supports us and to assist in the development of important life skills such as commitment, hard work, and friendship.

“On behalf of McDonald’s, we would like to thank all competitors, parents, organisers, volunteers and other sponsors for their incredible support of Football Far North and Gulf region and we look forward to seeing you at Macca’s Park soon.”

This alliance marks an exciting chapter for football in the Far North & Gulf, as Football Queensland and McDonald’s work together to support the growth of the game across the region.

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Optus joins Football Queensland as Telco Partner in the North

Football Queensland (FQ) has confirmed its collaboration with Optus, naming the leading telecommunication provider as its Official Telecommunications Partner across the Northern, Far North and Gulf regions.

The collaboration will see Optus play an active role in supporting grassroots football throughout the year-long partnership, with a visible presence at FQ precincts in both Cairns and Townsville. This will include branded signage and community-focused activations at key events, further enhancing the matchday experience for players, families, and fans.

FQ General Manager – Northern Conference, Craig Ramage, said the partnership will be a valuable boost for local communities and reflects FQ’s commitment to growing the game in regional areas.

“Football Queensland is excited to expand its long-standing relationship with Optus as we enter into a thriving partnership in the Northern and Far North & Gulf regions,” he said via press release.

“It is excellent to have a brand as prominent as Optus recognise the importance of grassroots football in regional areas.

“Optus’ year-long support will provide a crucial boost that directly benefits clubs and participants across the region, strengthening communities and actively contributing to FQ’s vision for the future of football.”

Optus General Manager North Queensland, Dave Morrissey, emphasised the importance of the North Queensland football community and Optus’ commitment to supporting the next generation as they develop into future stars of the game.

“It is our absolute pleasure to partner with Football Queensland’s Northern and Far North regions. It is great to get to watch the next generation of young players grow their skills and love for the game, and we appreciate all the support we get in return from the local community,” he said via press release.

Football communities attending events and matches at Paradise Park and Macca’s Park can expect to see Optus actively involved throughout the season, with a strong presence around the grounds that reflects the brand’s commitment to regional engagement and sporting development.

Football Australia CEO James Johnson to step down

Chief Executive Officer of Football Australia, James Johnson has advised the Board of his decision to resign.

Mr Johnson’s decision marks the end of his 5½-year term as CEO of the sport’s governing body, during which he, together with the Board, the Football Australia team, and the wider football community, led one of the most successful eras in Australian football history.

During his tenure, Mr Johnson steered Australian football through the challenges of the COVID-19 pandemic, helping the sport reach record participation levels. Under his leadership, Football Australia launched a 15-year strategic vision, achieved unprecedented revenue growth, implemented significant reforms such as Club Licensing Regulations and updates to the Player Transfer System, and revitalised the Australia Cup by linking it to Asia via the AFC Club Competitions.

Mr Johnson oversaw Football Australia’s successful bid for and hosting of the FIFA Women’s World Cup 2023™, a globally acclaimed event that marked a cultural turning point for sport in Australia. During his time as CEO, Football Australia also secured hosting rights for the AFC Women’s Asian Cup Australia 2026™ and elevated both the men’s and women’s national teams into prominent global sporting brands, each achieving their best-ever results at the FIFA World Cup 2022™ and FIFA Women’s World Cup 2023™.

In a reflection on his time at the helm, James Johnson expressed gratitude for the opportunity to lead Football Australia over the past 5½ years, highlighting the dedication and talent of the colleagues he worked with throughout his tenure.

“It has been a privilege to lead Football Australia for the past 5½ years, having had the pleasure to work alongside the most talented, committed and dedicated staff, executives and board members,” he said via press release.

“As someone who is immensely passionate about Australian football, this decision has not come easy, but I believe the time is right to step down.

“I want to extend my thank you to the Football Australia Board and everyone within the Australian football community for their support during my tenure. Football is a local and global sport so no matter where I am, I will always be here to support Football Australia and Australian football.”

The Football Australia Board has appointed current director and former Matilda, Heather Garriock, as Interim Chief Executive Officer, effective immediately.

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