Football Queensland releases results of Equaliser survey ahead of October state election

Image credit: Football Queensland

Football Queensland have revealed the results of the Equaliser survey, with 6,000 responses from 92 of Queensland’s 93 electorates.

#EQUALISER was first conducted in May 2024, to prepare for the upcoming Queensland State Election on October 26, 2024. Distributed to 250,000 participants in total, the survey focussed on what the general football public would like to see when it comes to funding and investment for the game, particularly within infrastructure.

With a wide variety of region-based responses, #EQUALISER has shown strong results to influence change within government and highlight the impacts that extend further from the game itself.

The survey results have revealed the following:

74% of respondents believe that football is not receiving its fair share of government funding compared to other sports.
76% of respondents believe that political investments in their local football club would be likely or very likely to influence their voting decisions in the upcoming state election.
90% of respondents identify access to sporting facilities – particularly in the evenings – as a key contributor to reducing youth crime.
Over 69% of the Queensland football community view investment in community sports infrastructure as the highest priority for bringing the community together.

Football Queensland CEO Robert Cavallucci is a big advocate for addressing the above problem areas, putting an emphasis on improving health and wellbeing outcomes for the state.

“These survey results clearly demonstrate that investment in football facilities to enhance the capacity and capability of our clubs across the state aligns closely with public sentiment and has significant potential to translate into greater political support as our football community votes with their feet ahead of the October state election,” he said via media release.

“In line with the sentiment of the Queensland football community and acknowledging the gaps in the state’s community football infrastructure ecosystem, we urge all elected representatives and candidates to answer the call of their communities ahead of the October state election and prioritise infrastructure investments that will ultimately benefit the game, our participants and the wider community.”

For more information on #EQUALISER, you can find it here.

Image credit: Vitalii Vitleo / Shutterstock.com

UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament. This partnership, which began in 1988, celebrates a 40-year milestone in one of European football’s longest-standing commercial relationships.

Under the renewed agreement, Coca-Cola will serve as the official non-alcoholic beverage sponsor of UEFA EURO 2028, set to take place across the United Kingdom and the Republic of Ireland.

The deal grants Coca-Cola exclusive pouring rights at all nine host stadiums, visibility in official fan zones and villages, LED pitch-side branding, as well as global digital rights and fan engagement initiatives.

40 Years Strong: Coca-Cola and UEFA Unite Fans Worldwide

UEFA’s Executive Director of Marketing, Guy-Laurent Epstein, highlighted the impact and longevity of the collaboration.

“Since 1988, Coca-Cola has been a proud supporter of the UEFA European Football Championship. Together, we have created lasting memories across generations. As we embark on our 11th consecutive tournament together, we look forward to delivering even more memorable experiences for supporters,” he said via press release.

Javier Meza, Marketing President for Coca-Cola Europe, described the renewed deal as a key element of the brand’s wider experience-focused marketing strategy.

“UEFA EURO 2028 will mark 40 years of Coca-Cola’s collaboration with UEFA. We will proudly refresh and inspire fans in stadiums, fan zones, and at home. This partnership supports our mission to bring people together, and we look forward to creating uplifting experiences that bring fans even closer to the action,” he said via press release.

Attendees will have access to a range of Coca-Cola beverages, including Coca-Cola, Powerade, water, and ready-to-drink coffee and fruit-based drinks, with options available in low-sugar and sugar-free varieties.

Coca-Cola has played a part in many of the tournament’s most memorable moments, from the 1988 finals in West Germany to recent editions featuring advanced digital activations.

The company will leverage its rights across retail, live events, digital platforms, and in-venue experiences, advancing from traditional stadium advertising to a multi-channel approach to engage consumers.

Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed a colloboration with DLK Advisory, who will come on board as a corporate partner backing the Club’s business and networking events for the coming two seasons.

DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.

As a key element of the affiliation, DLK Advisory will team up with the Bulls’ commercial department to create quality networking experiences that reinforce relationships within the Club’s corporate network and spotlight the energetic, forward-thinking business community linked to the A-League.

Reflecting on the new alliance, David Lilja, Director of DLK Advisory, shared his excitement about the collaboration and the values both organisations bring to the deal.

“We are proud to partner with the Macarthur Bulls as they continue to inspire their supporters and the wider community,” he said via press release.

“This partnership provides a wonderful platform to introduce our refreshed brand, DLK Advisory – a firm built on trust and driven by excellence.

“We provide strategic accounting and tax solutions to a diverse range of clients, and like the Bulls, we are committed to performance, teamwork, and achieving outstanding results. We look forward to supporting the club’s success this season.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, highlighted the value DLK Advisory will bring to the club’s growing corporate network.

“DLK Advisory are a fantastic addition to the Bulls family, their expertise will add real value to our corporate events program, ensuring our partners and stakeholders have meaningful opportunities to connect, share ideas, and grow together,” he said via press release.

“This partnership reflects our commitment to delivering a first-class experience on and off the field.”

The accord with DLK Advisory opens new opportunities for the Bulls to connect with the business community, fostering innovation, growth, and shared success throughout the region.