Football Victoria choose Cleaning Melbourne to deliver services at The Home of the Matildas

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Football Victoria and Cleaning Melbourne

Football Victoria announced a partnership with cleaning and soft services company, Cleaning Melbourne, for The Home of Matildas and State Football Centre, the new elite football facility located at La Trobe University, Bundoora.

Cleaning Melbourne are a professional cleaning services company that was founded by current CEO and Managing director David Gagovski in 2008. The company’s goal for the past 15 years has been to provide a client-focused, reliable cleaning solution specifically for commercial spaces like offices, stadiums and event cleaning.

The facility is designed by women, for women and will support football at the elite and community level by delivering an experience unparalleled in Australian football.

Cleaning Melbourne are delivering the following services at the venue:

  • General Cleaning
  • Periodical Maintenance
  • Waste Management
  • Pest Control
  • Sanitary and Hygiene Services
  • Special Events and Match Day Services

Football Victoria’s administration is now based at the facility with the ground also hosting national team training camps and Melbourne Victory’s A-League Women’s team home games.

Cleaning Melbourne’s CEO and Managing Director, David Gagovski, discussed the importance of the company taking over the ground.

“Cleaning Melbourne is privileged to be awarded the contract for such an important venue and we are excited about supporting the operations of a world class facility,” he said in a statement.

“This is another example of Cleaning Melbourne’s ability to be able deliver and manage several service offerings under the one contract whilst maintaining excellence standards across all services.

“We have a commitment to innovative and efficient service offerings, and we are confident that our CARE approach will not only support the service delivery but will also be a pivotal factor in ensuring The Home of the Matildas is a great venue to work visit and play.”

Head of Venue Operations for Football Victoria, Kieran Grealish, was proud to announce the partnership specifically for women’s football.

“We are excited to partner with Cleaning Melbourne given their alignment and passion for women’s sport and the growth of the game as well as their proven expertise with the Management and delivery of Cleaning and soft services” Grealish said in a Football Victoria press release.

“The team have been a pleasure to deal with and have certainly hit the ground running. We look forward to a long partnership.”

Cleaning Melbourne’s broad presence in the local area and reputation for delivering excellence service standards was one of the main contributors in securing this much sought after contract.

This partnership will ensure the state-of-the-art facility is kept up to amazing cleanliness standards as it expands to become a multi-purpose venue.

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Preston Lions FC Promote Sponsor Branding Space

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Image Credit: Preston Lions FC

Preston Lions Football Club have begun advertising available branding space for new, interested corporate sponsors during the Australian Championship season.

The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.

The exclusive opportunities being promoted include media wall TV exposure, Top of Pavillion signage, signage on the Hill Marquees, Pavillion Bar Naming Rights, and flag signage behind the goal.

Quoted in the post, the club stated SBS Sport has 1.6 million followers on their socials in addition to the 12.4 million registered users for SBS On Demand.

Besides branding on kits, corporate promotions for club members and fans, and other engagement, sponsor advertising shown on television provides free promotion of the business to a larger audience.

However, comparing the local and Victoria-wide businesses as well as the Hon. Nathan Lambert MP, the exact amount of publicity and further new and returning customers varies.

Furthermore, already existing sponsors who do not have their branding viable to the cameras will miss out on the coverage.

Preston Lions FC are also advertising for any interested sponsors to aid the club for the next season.

The club will be playing against NWS Spirit at Genis Steel Stadium on the 11th of October, in the first match of the Australian Championship.

SBS is the Home for the Australian Championship

Last month, Australian Championship and the Special Broadcasting Service announced their partnership to broadcast all Australian Championship season matches for two years, which brings free-to-air sports programs back on Australian television.

SBS Sport Director, Ken Shipp promoted SBS’ identity which aligns with football.

“As the spiritual home of football in Australia, SBS is the natural home for the Australian Championship, an aspirational competition that will create a pathway for many of Australia’s brightest young players from the sport’s grassroots to the highest-level competition in the land, the Isuzu UTE A-League Men’s competition,” he said via press release.

“SBS’s football offering now includes compelling competitions at every level and for every fan – including, of course, the FIFA World Cup 2026.”

The news of the Australian Championship and SBS deal has given anti-siphoning law voices another reason why sports should be available for all to watch.

In June this year, research published by Free TV Australia stated 67 per cent of Australians support protecting free-to-air sports broadcasting.

Free TV CEO, Bridget Fair stated the research showed most Australians are watching TV through the internet and will only increase as more people are ditching their aerials, as well as new homes aren’t built with them anymore.

“New anti-siphoning laws must be updated to reflect this reality otherwise millions will be forced to buy expensive streaming subscriptions during a cost of living crisis or miss out altogether on the great sporting events that bind our nation together,” she said via press release.

Anti-siphoning laws regulates media companies’ access to significant sporting events, including how much of a sport’s season must be shown on free-to-air channels.

Adelaide United and Flinders University Expand Agreement into Women’s Football

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Image credit: Flinders University

Adelaide United FC has confirmed that Flinders University will feature as the front of shirt sponsor for the Women’s team for the upcoming 2025/26 A-League season. 

This sponsorship enhances the bond between Adelaide United and Flinders University, who have been longstanding partners since 2019. 

Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport. 

The deal will also deliver benefits off the pitch, with Adelaide United and Flinders University also collaborating on curriculum development for school programs. 

Flinders University Senior Deputy Vice-Chancellor, Romy Lawson underlined the institution’s commitment to both education and football, noting the broader impact of the renewed sponsorship.

“Flinders University is proud to continue its partnership with Adelaide United to champion strong role models and expand opportunities for our students through practical experience,” she said via press release.

“We see real value in deepening our collaboration with a local club that reflects Flinders’ values and commitment to advocating for more women and girls participating in both sport and education.

“Women’s sport has made significant strides, and we are contributing to its success through student placements with the club across various professions, as well as school programs.” 

Adelaide United Chief Executive Officer, Nathan Kosmina welcomed the extension of the strategic alliance, emphasising both its longevity and significance.

“Flinders University has been an outstanding partner of Adelaide United for many years and their continued commitment to our club is something we greatly value,” he said via press release.

“To have a strong, local South Australian brand like Flinders transition onto the A-League Women’s front of shirt highlights their investment in women’s football and in the growth of our game at all levels. 

“We are proud to showcase their brand on our women’s team and thank them for their ongoing support of Adelaide United.”

The continued affiliation with Flinders University, alongside with the inclusion of the women’s team as a front of shirt sponsor shows the dedication both organisations to increase women’s participation in the game. 

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