The J.League has signed a licensing deal with global fantasy game Sorare, allowing for the league, its clubs and players to appear in the game.
Sorare will begin auctioning digital player cards of the 600 players from the 18 clubs in the J. League.
Clubs from a number of leagues including Bundesliga and La Liga feature in the game. Some of those such as Juventus and West Ham United have also signed agreements to allow their club and players to appear in the game.
“Our ambition is to create a global fantasy football game with the top 20 leagues in the world,” Sorare CEO Nicolas Julia said to cryptocurrency news website Decrypt.
“The J.League is one of the best soccer leagues in Asia with great players such as Andres Iniesta, Isaac Cuenca, and legendary Kazuyoshi Mirua. We’re proud to have convinced J League to license their image rights on Ethereum’s blockchain.”
Sorare uses blockchain cards which are digital collectables. Users make a team with five players and then gain points based off the players performances in real life.
With support from Ubisoft there are four different leagues in which users can compete in with different rules and prizes – the All Star League, Under 23 League, Training League, and weekly challenges.
Sorare said that the player cards have value due to a limited number of cards. There are three levels of rareness for cards – unique, rare (100 copies) and super rare (10 copies).
“Sorare is designed to appeal to football fans’ love of showcasing their knowledge and expressing their fandom, globally,” Sorare said in a statement regarding their partnership.
“Japan is notoriously known for its great gaming culture. More so, soccer is now the 2nd biggest sport in Japan thanks to the Japanese Football Association’s ambitious development strategy. Many new promising players are coming from Japan such as Takumi Minamino, Takefusa Kubo,, or Hiroki Sakai.”
The J.League is not the first Asian league to be included in the game. In June, Sorare signed a deal with the K League. Sorare also announced plans for an in-game Champion Asia League with players from the two Asian leagues.