John Tsatsimas – Leading the Charge at Football New South Wales

John Tsatsimas

John Tsatsimas, Chief Executive Officer of Football New South Wales, experienced the joys of football at an early age when he was exposed to NSW State League competition by his father.

The memories of the first national competition (NSL) launched in 1977 on the Australian sporting landscape are still transfixed in his mind.

His first official post was as General Counsel at Newcastle Jets before he assumed the role of CEO at the club from 2007-2011.

Perhaps his finest hour was as CEO of Western Sydney Wanderers when the club won the Asian Cup in 2014 under the astute guidance of senior coach, Tony Popovic.

Significantly, he also presided over the establishment of major infrastructure innovations at the Wanderers base in Rooty Hill between 2012-2022, including the creation of multiple football fields and amenities which are the envy of most sports in Australia.

Match action in the 2024 Football NSW Men’s Waratah Cup Final between Rockdale Illiden and APIA Leichhardt at Jubilee Stadium (Photos: Damian Briggs/FNSW)

However, it wasn’t all smooth sailing for the experienced administrator at the Wanderers as he witnessed the changing of the coaching guard five times and the failure of the club to make finals football in the last four seasons , prior to his departure in May, 2022.

Nevertheless, John Tsatsimas is a resilient football administrator and since his appointment as CEO at FNSW in November 2022, he has applied all his skills in guiding the organisation on a steady course of stability.

In this interview with Roger Sleeman, John Tsatsimas discusses all things football.

ROGER SLEEMAN

You’ve held CEO positions at Newcastle Jets, Western Sydney Wanderers and Football N.S.W.

Do you think the game is making sufficient progress?

JOHN TSATSIMAS

The game has evolved over the last twenty years and we’ve seen a lot of changes at a professional level.

It has grown exponentially in playing numbers in this period but there are always challenges re-emerging in different ways.

Also, the presence of a multitude of sports played in the country which compete for funding is a major challenge to the amateur and professional game

R.S.

Football has enjoyed large participation rates since the mid 1960’s.

How can this be translated into support at senior level?

J.T.

That’s the million dollar question as the game has historically been a  gateway for young people to play sport ,and trying to retain their support is the biggest issue in the face of increasing demand for infrastructure and the large choice of activities available to them.

Therefore, we need to provide better coaching, improved training facilities and more effective  engagement with an emphasis on providing pathways for players to compete at the highest level and increasing their appetite to follow senior football.

R.S.

NPL Men’s and Women’s football competitions are poorly attended.

In contrast, three weeks ago, Canterbury v Canberra in the NRL drew a crowd of 18,000 at Belmore Oval, while Sydney Olympic are lucky to get attendances of 500 at that ground.

What is  FNSW doing to address this situation?

J.T.

Rugby League has been entrenched since 1908 on the Eastern seaboard but they have very small playing numbers compared to football.

Also, we have competitions where matches are played at the same time due to the large fixture schedule.

People who attend NRL in the main don’t play the game as opposed to our constituents who either coach, play , are spectators or are involved  with transport assistance or fulfil volunteer roles.

Consequently, our sport has large numbers of people who are involved at grass roots while senior football is being played which reduces the spectator pool significantly.

John Tsatsimas handing out the awards at the Gala event

R.S.

Are you satisfied with the level of promotion for NPL football, in view of the very high standard of football produced this season?

J.T.

Certainly, the standard this year has been very high and we must give full credit to coaches and players.

However, it’s not the A-League and in the winter months the presence of the established senior codes, NRL and AFL and the blanket media coverage they receive, is more than challenging.

We are continually looking at ways to improve spectator numbers but there has also been a record number of viewers watching YouTube television this year so the interest in the competition is definitely there.

Also, people can watch up to six games through this medium which proves we are accessing the target markets.

R.S.

Match times for the NPL Men’s competition range from 3 p.m. to 7.30 p.m.

Why can’t we go back to the traditional 3 p.m kick off times for all first team games?

J.T.

The women’s programs are mainly played on Sunday and with the exploding growth of their game, it does create great pressure on facility availability.

Ideally, 3 p.m. kick offs as in former times would be welcome but ultimately the NPL clubs can make their own decisions about playing schedules without direction from FNSW.

R.S.

What is FNSW doing to reduce playing fees for elite football and other amateur participants?

J.T.

It’s a long standing issue but other sports have large broadcasting assistance and obviously a smaller cost base to subsidise their amateur players.

Amateur football clubs aren’t running a business and the costs are infinite, e.g. coaching, field hire council lighting, football gear and insurance.

If we had a silver bullet to change the situation, there would be reform where funding was provided from top down to support amateur football.

However, if we have players who haven’t the means to play at elite level we will attempt to assist them, just as amateur clubs will do if necessary.

R.S.

What is your opinion of the proposed National Second Tier?

J.T.

It’s been long talked about but we’re focusing on our competition.

We certainly won’t stand in the way of any club which has the aspiration to play in a higher level of competition.

As long as our existing clubs are fully invested in NPL football at the present time, we aren’t making any judgement on their desire to participate in the National Second Tier.

Critically, if there is going to be a successful NST, there really has to be representation from all states and a framework for promotion and relegation.

The problem is, the current model for the APL stipulates there won’t be any promotion and relegation until 2034.

Match action in the NPLNSW Women’s Grand Final between Bulls Academy FC and Macarthur Rams at Valentine Sports Park (Photos: Damian Briggs/Speedmedia)

R.S.

After your extensive involvement in the A-league, what is your opinion of its current standing?

J.T.

Challenging times, but I’d like to thing those in charge would give it direction and provide aspiration for junior players to progress through the ranks of NPL to A-League, to Matilda and Socceroo status and then seek out opportunities overseas which will boost the strength of the Socceroos and Matildas.

This can’t be achieved without a functional and successful APL which needs support from everybody in the game.

R.S.

How can we get more former players involved in the game?

J.T.

It’s often a case of creating positions but not every former player wants to stay in the game after their playing career has finished.

It’s a work in progress which has to be considered carefully because former players can definitely add so much to many areas of the game.

R.S.

Can the F.A. show better leadership?

J.T.

Those at the helm of the F.A. join the organisation with the best of intentions and similarly the APL.

However, the sport needs to move away from the pockets of success and grow the game on a consistent basis.

This is the greatest challenge for the governing body and after the success of the Women’s World Cup, the announcement by the Federal government of $200 million funding for women’s sport, with only a small portion allocated  to women’s football, was unexplainable.

These are the issues which require serious attention and strong leadership.

Brisbane Roar teams up with Monochrome as Platinum Partner

Brisbane Roar confirmed Monochrome Corporation will become their Platinum Partner and A-League Men’s match day kit sleeve sponsor for the upcoming 2024/25 season.

Monochrome is a diversified financial services group specialising in crypto-assets and infrastructure projects within the bitcoin and digital asset sector across the Asia-Pacific region.

Earlier this year, Monochrome’s asset management division launched the Monochrome Bitcoin ETF (Ticker: IBTC), Australia’s first ETF to directly hold bitcoin.

A cryptocurrency company partnering with a club in the A-League is an extremely rare case and could signify a change in the future with this Brisbane Roar deal.

Central Coast Mariners partnered with Australian crypto platform Zipmex back in April of 2022 with the partnership becoming a joint deal with NRL club Penrith Panthers, however, this collaboration didn’t last very long at all, dissolving in 2023.

The other major codes in Australia have accepted multi-million dollar deals in crypto and the A-League could follow suit in the coming years if it becomes more acceptable.

Brisbane Roar Chairman & CEO, Kaz Patafta expressed his excitement and discussed the way this will benefit the club.

“We are delighted to welcome Monochrome to the club for the upcoming season. Monochrome is a leader in their field and a pioneer in the ETF investment space for crypto and bitcoin exposure. We are greatly appreciative for their support of our A-League Men’s program, and we look forward to seeing this partnership grow,” Patafta explained in a press release.

Monochrome CEO, Jeff Yew also commented on the collaboration and how the two parties are tied to the same values.

“Monochrome has been a long-standing supporter of Australian athletes and sporting events. Furthering our commitment to excellence alongside Brisbane Roar which aligns well with Monochrome’s brand values,” Yew said in a press release.

Brisbane Roar secure an important deal financially for the club and are busy once again in the offseason as they remain one of the strongest business clubs in the league.

This crypto deal is pioneering and could also give a glimpse into the potential for more deals like this if it becomes successful, with clubs becoming increasingly desperate for stable, financially-heavy partnerships.

Football Queensland will keep registration fees unchanged for 2025

Football Queensland (FQ) has decided to buck national trends in increased registration fees by keeping the same low fees from past seasons for 2025.

FQ’s prices for the 2025 season will be $50 for MiniRoos, $66 for Juniors and $130 for Seniors making them the lowest registration fees in Australia.

President of Football Queensland, Paula Robinson, champions the federation’s economic management throughout the years to deliver affordable sport to a growing audience.

“The Football Queensland Board of Directors is extremely proud to keep its registration fees unchanged for yet another year. Having the lowest registration fees of any Member Federation means football in Queensland is one of the most financially accessible sports in the country. No wonder we have more Queenslanders than ever wanting to take to the football fields,” she said via FQ press release.

“As we continue to experience record year-on-year growth in participation across the state, the decision to not increase governing body fees for a fifth year reflects Football Queensland’s commitment to ensuring football remains accessible to all Queenslanders, no matter their age, background or location.”

Football Queensland CEO, Robert Cavallucci, explained how the governing body continue to manage difficult reforms.

“Football Queensland continues to undertake very difficult and significant reforms to its operational design, execution and statewide governance structures to transform how we deliver football and ensure the game can handle its evolving needs well into the future,” he said via press release.

“Coupled with prudent financial management, these reforms continue placing significant downward pressure on football’s volatile and high inflationary cost environment to deliver stable registration benefits to participants across the state. 

“After another exciting 2024 season, we look forward to welcoming participants back next year and seeing even more Queenslanders join our game in 2025.”

The registration fees for FQ have been the lowest in the nation for 5 years with the federation not allowing price increases since 2020, including in 2022 where on average football prices saw a 30% increase nationwide.

With the recent cost of living crisis in Australia, the cost of sports has been a massive influence on players either starting or returning to play football in Australia.

FQ’s massive increase in participants has made football the most-played team sport in Queensland, having the largest increase in players of all state federations last season. The continued low prices have been voiced as a key contributor to this success.

As a federation with a large contribution to Australian football in player numbers and successful professionals, its ability to keep prices low is a massive accomplishment.

Other state federations should look to FQ for inspiration in replicating their economic management if Australia wants to maintain participant numbers and ease the financial pressure to play football.

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