LaLiga reveals end of sponsorship agreement with Banco Santander post-2022/23

LaLiga

Having entered a partnership from the 2016/2017 season, LaLiga and Banco Santander have mutually agreed to terminate the current sponsorship contract between the organisations.

The change, which will take effect from the 2023/2024 campaign onwards, is the result of a joint decision by both organisations to explore new ways of collaboration, both together and with third parties. LaLiga will announce new developments regarding the competition’s naming rights from the 2023/24 season onwards in the coming weeks.

During these six seasons of collaboration, the relationship between LaLiga and Banco Santander has transcended mere official sponsorship of the competition. It has been a period of close collaboration between the two institutions, with strong understanding and rapport that has fomented the promotion of successful joint projects such as LaLiga Promises (U12 football) in addition to main sponsorship of the LaLiga competition.

Both organisations have developed a close and fruitful relationship during the six seasons of collaboration, with great achievements that go beyond just advertising presence, involving strategic national and international development projects, in digital environments and at an observable level for football fans.

Education has been another pillar of the relationship between LaLiga and Banco Santander, joining forces to create LaLiga ProPlayer and to promote university education and in the creation of sports scholarships in the USA for players in lower categories, as well as the creation of a training programme for active professional footballers in 2021. LaLiga Business School’s Global Players Program was the first of its kind among major European leagues and was attended by 30 players in its first edition.

One of the most iconic products of this collaboration is undoubtedly LaLiga Genuine Santander, the competition for players with learning disabilities. So much so that Banco Santander, which has been one of the main driving forces behind this initiative since its inception in the 2017/18 season, and LaLiga are working together on a model to continue sponsoring this competition which has meant that LaLiga, together with its Foundation, is the first professional football league in the world to have a competition for footballers with learning disabilities.

LaLiga president Javier Tebas said in a statement released by LaLiga:

“We thank you for the trust you have placed in LaLiga over the years, and we are convinced that we will continue to collaborate on future projects with Banco Santander in order to grow and promote both brands.”

Antonio Simões, Regional Head of Europe and CEO of Santander Spain, added via LaLiga:

“We are delighted with our partnership with LaLiga over the years and are keen to explore further avenues of collaboration.”

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Fremantle City Launches 2026 NPL Season with Focus on Youth and Community

Fremantle City FC has officially launched its 2026 New Balance NPL WA Men’s and Women’s seasons, championing a community-first approach that puts young players at the heart of the club’s future.In a vibrant ceremony at Hilton Park, club juniors presented first-team shirts to senior Men’s and Women’s squads, symbolising a critical pathway from grassroots to elite football within the Fremantle family.

“This is very important for us- our juniors presenting shirts to our NPL Women’s and Men’s teams,” said Club President Tony Estrano. “2026 is the ninth year of our academy, running from under-nines up to under-16s, for both boys and girls. Today’s shirt handover by our Under 13s Academy and JDL teams shows these kids there is a real pathway to the first team.”

Head coach Samantha Geddes has reaffirmed the sentiment, emphasising Freo’s commitment to club unity: “Getting the whole club involved like this is brilliant. It’s great for our young girls to see that connection to the senior team and for senior players to inspire and support the next generation.”

Momentum and Ambition for 2026

Fremantle’s Women’s side enters 2026 riding high after a historic State Cup triumph last season, with captain Annabelle Leek setting her sights even higher: “Winning the State Cup was massive. We’re ready to build on that momentum, with new signings and a renewed focus on finishing in the top four.”

On the men’s side, after avoiding relegation last year and freshening up the roster with key signings, captain Cam Edwards is confident: “We’re ambitious, and with this group, we know we can put on a good show.”

Fremantle City has committed itself to turning club culture and youth pathways into on-field results, inspiring the next generation to wear the crest at every level.

Level the Playing Field: Football Unites at Parliament House to Back Grassroots Growth

Victorian football’s most influential voices gathered at Parliament House last Wednesday to officially launch the Level the Playing Field campaign. The initiative is a united call to strengthen grassroots infrastructure and ensure every child has access to safe, modern facilities.

Hosted by Football Victoria alongside members of the Parliamentary Friends of Football, the event brought together MPs from across the political spectrum, A-League representatives, community clubs and emerging players, reinforcing one clear message: when football thrives, Victoria thrives.

Football Victoria Chair Dr Angela Williams delivered a powerful address, drawing on her professional experience to underscore sport’s social impact.

“You belong when you play football,” she said. “It is the same healthy place to play — regardless of race, religion or background. Young people in sport are healthier and safer. That’s what this is about.”

The campaign comes at a pivotal moment for the game. Participation across Victoria has surged to more than 127,000 registered players, with female participation experiencing significant growth in recent years. A legacy of the recent success of the Australian women’s national team.

Yet, as speakers emphasised, infrastructure has not kept pace.

Former Socceroo and community advocate Carl Valeri reflected on the contrast between elite and grassroots environments, highlighting the importance of stronger community facilities.

“When you walk into a community facility, there’s the same love and passion,” Valeri said. “But the infrastructure doesn’t always match. That infrastructure can turn away the kids who decide to play later, or those who might be facing challenges at home. For me, community football is important because we have to keep kids involved in the game.”

 Image Credit: Football Victoria/Avellino Photography 

Current and emerging players echoed the sentiment. Young footballer Kara Crnac highlighted how quality facilities build confidence and create opportunity, while coach and talent pathway representative Maddison Kamolins stressed the importance of safe, inclusive environments.

Image Credit: Football Victoria/Avellino Photography

Government representatives acknowledged more than $100 million in recent football facility investment, including the state’s landmark commitment to Home of the Matildas at La Trobe University, while recognising further support is required at the grassroots level.

Football Victoria CEO Dan Birrell described the campaign as both collaborative and forward-looking.

“We’re going to be visible; we’re going to be active and we’re going to be strong advocates for our clubs,” he said. “Every elite career begins at a community ground. If we want stronger communities and stronger representation on the world stage, we must invest where it all begins.”

With the AFC Women’s Asian Cup on the horizon and continued momentum across domestic competitions, the message from Parliament was clear: the next generation of Matildas and Socceroos is already here.

Now, it’s time to level the playing field, sign the petition here.

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