Liverpool welcomes official chocolate partner

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Liverpool have signed a three-year deal with Cadbury which sees the world’s largest chocolate brand become the club’s first official global chocolate partner.

Cadbury has given out 50,000 limited edition champions Dairy Milk bars to Liverpool fans to celebrate the launch of the partnership.

Cadbury will also be raising money for the LFC Foundation’s Virtual Employability Programme. The programme was created in May 2020 to help people who had lost their jobs as a result of the COVID-19 pandemic.

The programme aims to improve participants employability prospects. The employability support service offers CV and cover letter support, interview practice and job insight.

“LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles,” Commercial Director at Liverpool FC, Matt Scammell said about the new partnership.

“Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.”

Official Liverpool stores will sell limited edition champions chocolate bars – all proceeds go towards the LFC Foundation to support the Virtual Employability Programme.

“We are very proud to be working with Liverpool FC in this way. It is a brand that truly embodies the Cadbury mentality of working together to help others,” Global Brand Director at Cadbury, Samantha Greenwood said in a statement.

Last week, Chelsea also signed a deal with Cadbury to become the blues’ official chocolate partner.

“At Chelsea we pride ourselves on partnering with some of the world’s leading companies and are therefore delighted to be announcing our new partnership with Cadbury,” Chelsea Chief Executive, Guy Laurence said.

“We look forward to working closely with Cadbury as they seek to reward and engage our global fanbase, whilst also giving back to the local community through their support of the Chelsea Foundation’s initiatives.”

Via the partnership Cadbury will support the Chelsea Foundation’s Edge of the Box Club and aims to provide skills, knowledge and connections to small businesses and entrepreneurs.

Competitions will also be run with Cadbury and Chelsea to offer prizes – match tickets and hospitality experiences will be given out as a part of Cadbury’s Match and Win promotion.

Liverpool and Chelsea return to action this weekend when the 2020/21 English Premier League starts on September 12.

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PFA and MoleMap Join Forces to Fight Skin Cancer in Football

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PFA MoleMap partnership awareness event with players

Professional Footballers Australia (PFA) has partnered with MoleMap to offer full-body skin checks for the Socceroos, Matildas, A-League players, and members of the PFA Past Players Program. This initiative reinforces the PFA’s commitment to player wellbeing and helps ensure the early detection of skin cancer, one of Australia’s most preventable diseases.

Supporting Player Wellbeing On and Off the Field

Through this PFA MoleMap partnership, players receive comprehensive skin checks from accredited melanographers. The process includes high-resolution imaging reviewed by dermatologists, personalised risk assessments, and guidance on sun safety and self-checking. Additionally, players learn how to identify early warning signs and protect their long-term health.

PFA Chief Executive Beau Busch said the partnership reinforces the organisation’s responsibility to care for players beyond the field.

“Skin cancer is one of Australia’s most common and preventable health issues. By partnering with MoleMap, we are taking proactive steps to protect our players and support their long-term wellbeing,” Busch said.

Continuing a Legacy of Awareness

The PFA first introduced skin checks after the passing of former National Soccer League player David Cervinski in 2019. Cervinski’s battle with melanoma inspired the PFA to make skin health a permanent part of its welfare programs.

Now, the PFA MoleMap partnership continues this legacy, encouraging early detection and awareness across the football community. As a result, players and fans alike are reminded to prioritise their skin health.

Players Leading the Way in Skin Health

MoleMap will appoint current and former players as ambassadors for skin health. These ambassadors will share personal stories, promote awareness, and encourage Australians to schedule regular skin checks.

MoleMap Chief Business Officer Jaime Schell said:

“Skin cancer can affect anyone. Through this PFA MoleMap partnership, we hope to inspire players, fans, and the wider community to prioritise skin health. Early detection saves lives.”

A Shared Commitment to Player Health

Ultimately, this PFA MoleMap partnership strengthens the PFA’s mission to protect, educate, and support players throughout every stage of their football journey. Together, the PFA and MoleMap are creating a healthier, more informed football community.

Football Tasmania Partners with Macron in New Four-Year Deal

Staff Writer

Football Tasmania has announced a new four-year partnership with global sportswear brand Macron, who will become the organisation’s official apparel supplier following a recent tender process.

The agreement expands on the existing relationship between the two organisations, with Macron already providing referee apparel since 2023. Under the new deal, the Italian brand will supply kits for Football Tasmania staff, Talent Support Program (TSP) and Academy players, and all State representative teams.

Football Tasmania Chief Executive Officer Tony Pignata said the partnership reflects the organisation’s focus on quality and professionalism both on and off the field.

“We’ve been thrilled with the products and service offering since Macron began providing our referee apparel last year, and we are excited to expand this partnership into our kits for staff, TSP and Academy players, and all State teams, he said.”

“Macron offers unrivalled commitment to quality on and off-field garments, and love football as much as we do.

“Football Tasmania takes enormous pride in its people and its players, and we want them to look and feel good in top-class apparel from Macron.

“We can’t wait to unveil our new look from them next year.”

Founded in Bologna, Italy, Macron is one of the world’s leading sportswear brands, known for its technical innovation and stylish designs. The company is the exclusive kit supplier for UEFA, as well as the Spanish and Brazilian football federations, among many others.

Macron Tasmania Director Joseph Gerace said the brand is proud to deepen its involvement in Tasmanian football.

“We are delighted to deepen our partnership with Football Tasmania, building on the success of our referee apparel collaboration, he said.”

“Macron’s passion for football and commitment to innovative, high-quality gear will empower players, staff, and teams across the State to perform at their best.

“Together, we’re excited to inspire the next generation of Tasmanian footballers with apparel that matches their ambition.”

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