Melbourne Victory teams up with Value Dental Centres

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Melbourne Victory welcomes Value Dental Centres as its 2025 front-of-shirt sponsor for the 2025 Hahn Australia Cup.

Value Dental Centres joins Melbourne Victory as a first-time sponsor, with branding to feature on the front of both home and away kits. The agreement also includes digital and match day exposure, beginning with the Club’s Round of 32 clash against Olympic Kingsway on 29 July.

Owned and operated by a team of seasoned Australian dentists, Value Dental Centres specialises in three key treatments: crowns and veneers, dental implants, and wisdom teeth removal. By streamlining their services and concentrating on these areas, the centres offer efficient care at more affordable prices for patients.

Melbourne Victory Managing Director, Caroline Carnegie, highlighted the significance of the tournament and the impact of having such strong support.

“We are thrilled to have Value Dental Centres join us for the 2025 Australia Cup campaign,” she said via Club statement.

“The tournament is an important milestone on the football calendar and another great opportunity for Melbourne Victory to challenge for silverware. The importance of the Hahn Australia Cup, given success also comes with a ticket to Asia, cannot be underestimated, and having Value Dental Centres support us as part of that campaign, is exciting for the Club.”

Value Dental Centres Melbourne Partner, Dr Paul Hwin, shared his enthusiasm about the partnership and the shared values between the two organisations.

“We’re incredibly proud to partner with Melbourne Victory for the 2025 Australia Cup,” he said via press release.

“At Value Dental Centres, we believe in delivering quality outcomes through focus, precision, and a commitment to excellence – values that strongly align with the way Victory approaches the game. This partnership is a natural fit for us, and we’re excited to support the Club in its pursuit of success on the national stage.”

Value Dental Centres is committed to giving back to the community. A portion of every membership fee goes to Australian charities that support important causes like mental health, homelessness, and domestic violence.

This means that while patients take care of their smiles, they’re also contributing to positive change in the lives of others.

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Preston Lions FC Promote Sponsor Branding Space

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Image Credit: Preston Lions FC

Preston Lions Football Club have begun advertising available branding space for new, interested corporate sponsors during the Australian Championship season.

The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.

The exclusive opportunities being promoted include media wall TV exposure, Top of Pavillion signage, signage on the Hill Marquees, Pavillion Bar Naming Rights, and flag signage behind the goal.

Quoted in the post, the club stated SBS Sport has 1.6 million followers on their socials in addition to the 12.4 million registered users for SBS On Demand.

Besides branding on kits, corporate promotions for club members and fans, and other engagement, sponsor advertising shown on television provides free promotion of the business to a larger audience.

However, comparing the local and Victoria-wide businesses as well as the Hon. Nathan Lambert MP, the exact amount of publicity and further new and returning customers varies.

Furthermore, already existing sponsors who do not have their branding viable to the cameras will miss out on the coverage.

Preston Lions FC are also advertising for any interested sponsors to aid the club for the next season.

The club will be playing against NWS Spirit at Genis Steel Stadium on the 11th of October, in the first match of the Australian Championship.

SBS is the Home for the Australian Championship

Last month, Australian Championship and the Special Broadcasting Service announced their partnership to broadcast all Australian Championship season matches for two years, which brings free-to-air sports programs back on Australian television.

SBS Sport Director, Ken Shipp promoted SBS’ identity which aligns with football.

“As the spiritual home of football in Australia, SBS is the natural home for the Australian Championship, an aspirational competition that will create a pathway for many of Australia’s brightest young players from the sport’s grassroots to the highest-level competition in the land, the Isuzu UTE A-League Men’s competition,” he said via press release.

“SBS’s football offering now includes compelling competitions at every level and for every fan – including, of course, the FIFA World Cup 2026.”

The news of the Australian Championship and SBS deal has given anti-siphoning law voices another reason why sports should be available for all to watch.

In June this year, research published by Free TV Australia stated 67 per cent of Australians support protecting free-to-air sports broadcasting.

Free TV CEO, Bridget Fair stated the research showed most Australians are watching TV through the internet and will only increase as more people are ditching their aerials, as well as new homes aren’t built with them anymore.

“New anti-siphoning laws must be updated to reflect this reality otherwise millions will be forced to buy expensive streaming subscriptions during a cost of living crisis or miss out altogether on the great sporting events that bind our nation together,” she said via press release.

Anti-siphoning laws regulates media companies’ access to significant sporting events, including how much of a sport’s season must be shown on free-to-air channels.

SIXT vehicles set to join Macarthur FC

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Image credit: Macarthur FC

Macarthur Bulls FC has announced a new partnership with leading car and truck rental company SIXT, which will join the club as its official transport partner for the next two A-League seasons.

SIXT will feature across multiple platforms for the Bulls after signing the agreement, including front-of-shirt branding on the club’s A-League playing kits, extensive match-day signage and digital activations.

Managing Director of SIXT NSW, Murari Rijal expressed how the partnership will support the grassroots community of the Bulls FC Academy through to the professional level.

“Football has an incredible reach, from grassroots through to the elite level, and this partnership gives SIXT the opportunity to drive meaningful engagement with fans while showcasing our premium transport solutions,” Rijal said in a press release.

“We are especially proud to stand behind our local young players, who represent not only the future of Australian football but also the future of our community.”

Macarthur FC members and fans will be able to access deals and discounts on SIXT rentals nationally throughout the two-year term of the partnership.

Additionally, SIXT vehicles will play a role in driving the Bulls’ community programs across South West Sydney, helping the club with football clinics, school visits, and grassroots initiatives.

Chief Commercial Officer of Macarthur FC, Mark Jensen also shared enthusiasm for the support SIXT will provide for the club’s community programs and youth development.

“This partnership reflects our shared commitment to growth, innovation, and creating memorable experiences for our members, fans, and community to help drive football across our community,” he said in a press release.

“We thank SIXT NSW for putting their trust in us to grow football and community engagement across South West Sydney.”

The agreement will ensure SIXT’s logo will appear on the sleeve of all Bulls FC Academy teams, including their 17 academy team squads.

SIXT aims to provide a strong presence at the Bulls’ match days at Campbelltown Sports Stadium by engaging fans with interactive precinct experiences.

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