The group aiming to redefine the future of women’s football, Mercury 13, a multi-club women’s football ownership group, has added two proven experts in its executive team to further advance growth and innovation in the sport. The appointments of Lindsey Eckhouse as Chief Revenue Officer and Hannah Haynes as Chief Strategy Officer to strengthen the company’s efforts to power its next stage of growth.
Mercury 13 is taking a fresh approach to women’s soccer, combining bold investment with creative commercial ideas — all with a vision to help the sport grow and thrive in exciting new ways.
The New Additions
In her new role as Chief Strategy Officer, Hannah Haynes will assist and shape Mercury 13’s strategic approach to investing in women’s football, to acquire clubs in some of Europe’s top markets. With her legal expertise and deep-rooted experience in sports and media, positioning her to take the lead to guiding the company’s growth and building meaningful collaborations.
“I believe that Mercury 13 can become a true benchmark for women’s soccer ownership. By staying true to our commitment to the women’s game and focusing on sustainable growth models, we hope to make meaningful club investments in other top sports areas, such as the United Kingdom, France, and Germany. Clubs serious about their future understand that the differences between the men’s and women’s game can become an advantage,” she said via press release.
Stepping in as the Chief Revenue Officer, Lindsey Eckhouse has an in-depth knowledge of the global sports world including McLaren Racing, the NFL, and G2 Esports, having held senior commercial positions at these companies. Her new role will comprise of focusing on growing the business side of Mercury 13 and finding innovative ways to draw fans in across their women’s football clubs.
“My experience with both traditional and emerging sports models has helped me understand the importance of engaging fans and business partners distinctly and purposefully,” she said via press release.
“Everything from sponsorship and ticketing to retail and business partnerships presents an opportunity for us to redefine women’s soccer. We don’t have to be bound by the same constraints and expectations as men’s soccer, and that gives us the chance to innovate and find new ways to make women’s soccer a cultural and commercial success in Europe’s top markets.”
How Mercury 13 Is Changing The Game
With increased interest from broadcasters and industry players in the growing women’s sports market, Mercury 13 is taking a leadership role in driving investment. Backed by supporters like Italian football icon Giorgio Chiellini, the group is helping reshape the future of the sport.
Mercury 13’s acquisition of FC Como in Italy highlights its commitment to prioritising the women’s game. By investing in a standalone women’s club, the organisation ensures full attention is given to its growth — from digital branding to a forward-thinking, start-up-style approach to operations.
To find out more information on Mercury 13, click here
