PSG Accelerator: Innovating the Sports Industry

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Editorial credit: Christian Bertrand / Shutterstock.com

Paris Saint-Germain has broken the cutting edge by becoming the first football club in the world to create an innovation accelerator entirely dedicated to sports innovation.

Launched as PSG Labs, the accelerator is located at STATION F, the world’s largest start-up campus.

Through PSG Labs, PSG will partner with start-ups and provide them with the club’s global range of tools, assets, knowledge and networks to help boost their products and programs through superior development to their competitors.

President of PSG, Nasser Al-Khelaïfi expressed excitement for PSG Labs.

“Paris Saint-Germain is proud to be the first football club in the world to partner with STATION F, the world’s largest start-up campus,” he said in a press release.

“This unique collaboration bringing together two major French players, Paris Saint-Germain and STATION F, will create bridges between sport and the best start-ups.”

As a Club, we are always looking for new ways to innovate and develop bold ideas to shape our future. Through this collaboration, we are proud to support the next generation of entrepreneurs, who will grow alongside Paris Saint-Germain.”

Founder of STATION F, Xavier Niel detailed why his organisation was drawn to PSG.

“STATION F and PSG share the same ambition: to make Paris shine. Together, we want to show the world that the future is built here. This collaboration will bring out the champions of tomorrow,” he said via press release.

Director of STATION F, Roxanne Varza shared her pride for the collaboration with PSG.

“At STATION F, we are proud to welcome Paris Saint-Germain. This is the first time that a sports club, and even more so one of the biggest football clubs in the world, has joined our campus,” she said in a statement.

“Their commitment to innovation makes the club a key player in the transformation of sport. We can’t wait to see how our start-ups will collaborate with PSG to develop the innovations that will shape the future of the sport.”

Through PSG Labs, Paris Saint-Germain is showcasing its commitment to supporting French business and to developing technologies at a world class rate.

 

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Melbourne Victory teams up with Superdry

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Image credit: Melbourne Victory

Melbourne Victory has confirmed a new alliance with Superdry, marking the beginning of an exciting collaboration between the two brands.

As part of the deal, Superdry came on board as the official off-field clothing partner for the club’s friendly match against Wrexham AFC at Marvel Stadium on July 11th, fans at the game were able to enjoy some great giveaways from the brand.

Superdry is a modern, fashion-forward brand celebrated for blending vintage Americana and Japanese-inspired graphics with a distinctive British twist.

Their use of high-quality fabrics, unique washes, intricate hand-drawn artwork, and expertly tailored fits truly sets them apart from the crowd.

This one-of-a-kind style has earned Superdry worldwide popularity and a dedicated, ever-growing celebrity following.

Melbourne Victory Managing Director Caroline Carnegie said the club was thrilled to team up with such a high-quality brand for an event that promised to be a memorable experience for all football fans.

“Our partnership with Superdry for this event is a great opportunity for us to work with a quality brand that is well aligned with our fans and values as a Club,” Carnegie said in a press release.

“I look forward to seeing the team arriving for our match against Wrexham AFC kitted out in the latest range at Marvel Stadium this week.”

To celebrate the collaboration, fans will have the chance to win a 2025/26 membership pack and a $1,000 Superdry voucher, plus the unique opportunity to shop at a Melbourne Superdry store alongside their favourite Victory player – fans should keep an eye on Victory’s social media for all the competition details.

Alastair Davies, General Manager of Licensed Brands at Superdry, said the brand is excited to support Melbourne Victory and connect its British roots with Australia’s sporting culture.

“Superdry is proud to dress Melbourne Victory as they face off against Wrexham AFC,”  Davies said press release.

“As a brand born in the UK, it’s rewarding to see our British heritage connect with Australia’s sporting culture on a global stage.”

This partnership marks an exciting new chapter for both Melbourne Victory and Superdry, bringing style and sport closer than ever.

Wellington Phoenix unveil Dynasty Sport as new apparel provider

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Image credit: Wellington Phoenix

Wellington Phoenix have confirmed a new partnership with Dynasty Sport, who will become the club’s official apparel provider from the 2025/26 A-Leagues season onwards.

Under the agreement, Dynasty will design and produce apparel for the Phoenix men’s and women’s teams, as well as kit out the club’s eight academy sides from early 2025.

The New Zealand-based brand, launched in 2018, is renowned for supplying high-quality, ethically and sustainably produced sportswear to professional and grassroots organisations across New Zealand, Australia, and the Pacific Islands.

Dynasty Sport is a leading provider of premium custom sportwear, built on decades of top-tier experience in the global sports industry. With their deep passion for sport, they proudly supply high-performance on and off-field apparel to professional clubs, schools, grassroots teams, athletes, and businesses across New Zealand, Australia, and around the world.

The men’s new home kit for the upcoming A-League Men season has already been completed and will be unveiled on Thursday, 10 July, three months earlier than usual, to coincide with the highly anticipated friendly against Wrexham AFC. Fans can also look forward to two alternate away kits, ensuring the Phoenix can proudly wear their traditional home colours when they play in Wellington or Christchurch.

The women’s home kit and two alternate away strips are set to be revealed in September, ahead of the A-League Women campaign. In addition, Dynasty will release a lifestyle range for Phoenix supporters later this year, providing a wider selection of merchandise for fans.

This deal sees Wellington Phoenix join a growing list of clubs and organisations working with Dynasty Sport, whose focus on sustainable manufacturing and innovative designs aligns with the Phoenix’s values on and off the pitch.

Phoenix general manager David Dome spoke positively about the new agreement.

“We couldn’t be more excited to have Dynasty Sport as our new apparel partner,” Dome said via club statement.

“Not only does their apparel look amazing and feel great to wear, but they have blown us away by how much they’re committed to helping the Phoenix succeed.

“We’re excited to work with Tyler and the Dynasty team over the next three years, creating designs and a range that truly resonate with our fans and reflect the spirit of our club.”

Dynasty Sport co-founder and director Tyler Rakich spoke about the importance of the company extending to the professional football space.

“This marks another significant step in our expansion into the pro football space,” Rakich said in a press release.

“We’re very excited to launch the new custom range for players, staff and fans, from the elite level performance kit to the fan apparel and fresh new lifestyle range.

“We are confident there is something for every fan regardless of colour preference and style and we are excited to launch the full range in September this year!”

The deal provides Wellington Phoenix with a modern, sustainable apparel solution while strengthening their commercial footprint and giving fans exciting new ways to show their support.

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