Sevilla and LaLiga Tech develop Transfer Tracker for clubs 

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Sevilla FC
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Sevilla and LaLiga Tech have announced the addition of an innovative new technology and legal consulting service known as Transfer Tracker.

LaLiga Tech, alongside Sevilla, will give clubs the ability to identify and claim compensation for transfers relating to players developed in their youth system. 

The technology and legal consulting service assists in the return of millions in unpaid compensation payments to football clubs around the world. 

A new solution will allow any club around the globe to claim solidarity payments for transfers that relate to players who have passed through the academy. The regulations say that when a player is transferred, the academy/club that trained them will receive 5% of the transfer value. 

Transfer Tracker is the only market solution available for checking and claiming back dated payments before expiry. 

The latest estimations show that more than $1.72 billion in unclaimed compensation that clubs can get a new claim for.  

For a compensation claim to occur through the transfer tracker, the club only needs to submit a free request. 

From there, Transfer Tracker’s team analyse the market through advanced tools regarded as Big Data that identifies all player transactions that are eligible for the claim. 

The payment can be secured in two ways through conversations between the two affected clubs or direct contact with FIFA where necessary. 

The operation of the system has been utilised for the last two years by the data and legal department of Sevilla FC, where an ambitious strategic innovation policy was implemented across both sport and business sectors of the club.  

The system has had major success with Sevilla FC identifying more than 700 movements of players who were developed within the club across 53 different competitions. This resulted in Sevilla FC reclaiming more than $1.5 million in payments associated with solidarity mechanism. 

Recently, La Liga Tech has operated alongside clubs from various well-known countries including Argentina, Brazil, Chile and Portugal – beginning a new claim process through transfer tracker. 

On average, each of the clubs have an eligibility of 537 transfers amounting to $181 million in market value with an average of $5.28 million per club. Within accordance with current FIFA rules, clubs can make claims on all transfers for which final payments have been made in the past two years. 

LaLiga Tech Value Proposition Manager Marcos Gonzalez said via press release:

“There are world class academies that are producing and exporting incredible football talent but are not receiving the compensation that they deserve.” 

“We created Transfer Tracker to help clubs of all sizes to discover and receive this additional income without the need to invest their own time and resource. With the robust data analysis tools that we have created along with Sevilla FC, we offer the quickest possible way to negotiate the claims process and divert more wealth across the football ecosystem.” 

This innovative piece of technology will make transfers more transparent, allowing for a fairer transfer period for clubs around the world. 

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Preston Lions FC Promote Sponsor Branding Space

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Preston Lions Football Club have begun advertising available branding space for new, interested corporate sponsors during the Australian Championship season.

The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.

The exclusive opportunities being promoted include media wall TV exposure, Top of Pavillion signage, signage on the Hill Marquees, Pavillion Bar Naming Rights, and flag signage behind the goal.

Quoted in the post, the club stated SBS Sport has 1.6 million followers on their socials in addition to the 12.4 million registered users for SBS On Demand.

Besides branding on kits, corporate promotions for club members and fans, and other engagement, sponsor advertising shown on television provides free promotion of the business to a larger audience.

However, comparing the local and Victoria-wide businesses as well as the Hon. Nathan Lambert MP, the exact amount of publicity and further new and returning customers varies.

Furthermore, already existing sponsors who do not have their branding viable to the cameras will miss out on the coverage.

Preston Lions FC are also advertising for any interested sponsors to aid the club for the next season.

The club will be playing against NWS Spirit at Genis Steel Stadium on the 11th of October, in the first match of the Australian Championship.

SBS is the Home for the Australian Championship

Last month, Australian Championship and the Special Broadcasting Service announced their partnership to broadcast all Australian Championship season matches for two years, which brings free-to-air sports programs back on Australian television.

SBS Sport Director, Ken Shipp promoted SBS’ identity which aligns with football.

“As the spiritual home of football in Australia, SBS is the natural home for the Australian Championship, an aspirational competition that will create a pathway for many of Australia’s brightest young players from the sport’s grassroots to the highest-level competition in the land, the Isuzu UTE A-League Men’s competition,” he said via press release.

“SBS’s football offering now includes compelling competitions at every level and for every fan – including, of course, the FIFA World Cup 2026.”

The news of the Australian Championship and SBS deal has given anti-siphoning law voices another reason why sports should be available for all to watch.

In June this year, research published by Free TV Australia stated 67 per cent of Australians support protecting free-to-air sports broadcasting.

Free TV CEO, Bridget Fair stated the research showed most Australians are watching TV through the internet and will only increase as more people are ditching their aerials, as well as new homes aren’t built with them anymore.

“New anti-siphoning laws must be updated to reflect this reality otherwise millions will be forced to buy expensive streaming subscriptions during a cost of living crisis or miss out altogether on the great sporting events that bind our nation together,” she said via press release.

Anti-siphoning laws regulates media companies’ access to significant sporting events, including how much of a sport’s season must be shown on free-to-air channels.

Adelaide United and Flinders University Expand Agreement into Women’s Football

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Image credit: Flinders University

Adelaide United FC has confirmed that Flinders University will feature as the front of shirt sponsor for the Women’s team for the upcoming 2025/26 A-League season. 

This sponsorship enhances the bond between Adelaide United and Flinders University, who have been longstanding partners since 2019. 

Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport. 

The deal will also deliver benefits off the pitch, with Adelaide United and Flinders University also collaborating on curriculum development for school programs. 

Flinders University Senior Deputy Vice-Chancellor, Romy Lawson underlined the institution’s commitment to both education and football, noting the broader impact of the renewed sponsorship.

“Flinders University is proud to continue its partnership with Adelaide United to champion strong role models and expand opportunities for our students through practical experience,” she said via press release.

“We see real value in deepening our collaboration with a local club that reflects Flinders’ values and commitment to advocating for more women and girls participating in both sport and education.

“Women’s sport has made significant strides, and we are contributing to its success through student placements with the club across various professions, as well as school programs.” 

Adelaide United Chief Executive Officer, Nathan Kosmina welcomed the extension of the strategic alliance, emphasising both its longevity and significance.

“Flinders University has been an outstanding partner of Adelaide United for many years and their continued commitment to our club is something we greatly value,” he said via press release.

“To have a strong, local South Australian brand like Flinders transition onto the A-League Women’s front of shirt highlights their investment in women’s football and in the growth of our game at all levels. 

“We are proud to showcase their brand on our women’s team and thank them for their ongoing support of Adelaide United.”

The continued affiliation with Flinders University, alongside with the inclusion of the women’s team as a front of shirt sponsor shows the dedication both organisations to increase women’s participation in the game. 

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