SIXT vehicles set to join Macarthur FC

Macarthur Bulls FC has announced a new partnership with leading car and truck rental company SIXT, which will join the club as its official transport partner for the next two A-League seasons.

SIXT will feature across multiple platforms for the Bulls after signing the agreement, including front-of-shirt branding on the club’s A-League playing kits, extensive match-day signage and digital activations.

Managing Director of SIXT NSW, Murari Rijal expressed how the partnership will support the grassroots community of the Bulls FC Academy through to the professional level.

“Football has an incredible reach, from grassroots through to the elite level, and this partnership gives SIXT the opportunity to drive meaningful engagement with fans while showcasing our premium transport solutions,” Rijal said in a press release.

“We are especially proud to stand behind our local young players, who represent not only the future of Australian football but also the future of our community.”

Macarthur FC members and fans will be able to access deals and discounts on SIXT rentals nationally throughout the two-year term of the partnership.

Additionally, SIXT vehicles will play a role in driving the Bulls’ community programs across South West Sydney, helping the club with football clinics, school visits, and grassroots initiatives.

Chief Commercial Officer of Macarthur FC, Mark Jensen also shared enthusiasm for the support SIXT will provide for the club’s community programs and youth development.

“This partnership reflects our shared commitment to growth, innovation, and creating memorable experiences for our members, fans, and community to help drive football across our community,” he said in a press release.

“We thank SIXT NSW for putting their trust in us to grow football and community engagement across South West Sydney.”

The agreement will ensure SIXT’s logo will appear on the sleeve of all Bulls FC Academy teams, including their 17 academy team squads.

SIXT aims to provide a strong presence at the Bulls’ match days at Campbelltown Sports Stadium by engaging fans with interactive precinct experiences.

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Auckland FC Secures Three-Year Deal with Quest Apartment Hotels

Auckland FC have confirmed they have signed a new three year partnership with Quest Apartment Hotels

The collaboration will increase Quest’s presence across the nation, and will connect Auckland FC fans with one of New Zealand’s largest and quickest growing hotel chains. 

At Auckland FC home games, there will be Quest branded nets, LED signs and title partner status, this means Quest will be at the forefront of home games, allowing further advertisement and fan engagement. 

Quest has also said that they will partner with the Auckland FC Women’s team as a founding partner, as the club and Quest are both aiming to increase the love of the game amongst women and girls. 

Nick Becker, Auckland FC CEO has conveyed his excitement about the partnership. 

“We’re delighted to be partnering with Quest. They are a well-known, successful brand with reach across New Zealand, Fiji and Australia. We have shared ambitions and like us, they are going through a huge period of growth,” he said via press release.

“With two derby games against our rivals down in Wellington, we’ll be encouraging travelling fans to book with Quest as our preferred accommodation partner. We’ll also be opening our doors to the many Quest franchisees to develop positive, lasting relationships.” 

Adrian Turner, the Quest New Zealand COO was full of praise mentioning it will boost loyalty and engagement across the country. 

“Football is New Zealand’s biggest and fastest-growing sport, and Auckland FC has quickly become a club with huge momentum and an incredibly engaged fan base,” he said via press release

“This partnership allows Quest to align with that energy, while delivering real value for our franchisees and guests across the country.” 

This agreement is an ideal  for both parties, as both Quest and Auckland FC have been gaining momentum and recognition across New Zealand, and this partnership will likely propel both of them even further.

How the Australian Championship Will Reshape Football in the Country

Football Australia confirmed the launch of the Australian Championship competition in October 2024, but with the commencement of the competition now fast approaching in October 2025, what does this really mean for the industry?

There’s been lots of discourse amongst soccer fans about how beneficial the Australian Championship will be to Australian soccer. One side of the argument has fans saying that it could be exactly what’s needed to fix the Australian Soccer League system. On the other hand, there are others who are negative about the change, as well as people saying there are greater problems in the game to solve first. 

Football Australia has stated that the aim of the Australian Championship is to showcase the best of football in the country in a sustainable and manageable way.

The Australian Championship format includes five key features; Commitment to Play, New Competition Structure, Team Composition, Season Timeline, and Brand Launch.

The introduction of the Australian Championship in Australian soccer represents a significant step forward for the game, offering both opportunities and challenges. On the positive side, it creates a more defined pathway between grassroots and elite football, allowing ambitious clubs outside the A-League to test themselves in a competitive, national environment.

For players, it opens up more professional opportunities and provides a higher standard of competition that bridges the gap between state leagues and the top flight. For clubs, particularly those with long histories and strong community ties, the Australian Championship offers a chance to re-establish themselves on the national stage, reignite old rivalries, and reconnect with supporters who may have felt alienated during the A-League era.

In the broader picture, the competition has the potential to strengthen football’s presence in Australia by spreading professional-level matches across more cities and regions, generating fresh interest in the sport.

However, the Australian Championship also faces considerable challenges that could limit its success if not carefully managed. Financial sustainability can be considered as the biggest concern, as many clubs will need to invest heavily in facilities, infrastructure, and travel to meet the demands of a national competition. Australia’s geography makes travel costly and logistically difficult, raising questions about whether smaller clubs can cope without risking long-term financial strain.

There is also the issue of competitive balance, as some clubs may have the resources to thrive while others struggle, potentially leading to uneven contests. Without mechanisms such as promotion and relegation into the A-League, the Australian Championship could also risk being viewed as a standalone competition rather than a fully integrated part of the football pyramid.

Ultimately, the success of the Australian Championship will depend on careful planning, sustainable investment, and genuine support from both the governing bodies and football communities across the country.

Nick Galatas, a lawyer from Melbourne, and a self-proclaimed football lover, who also served as a board member at South Melbourne says that the National Second Tier “is about bridging the gap, the chasm,” which Galatas hopes will work “both on and off the field.” 

He also believes that teams being relegated will be positive, as they will be “falling into a viable comp and they might actually benefit from a year or two there,” as well as expressing the ability that teams have to rebuild and re-enter the higher comp when they’re able. 

“If you’re losing a bit in the top division, you drop down a bit, you create a bit of a winning culture again,” said Galatas. 

Galatas said that everyone watching football now will likely continue to watch anyway, because at heart people are fans of clubs, not leagues. He also emphasised that people who are football fans would watch it due to it being part of the connection to the game, whether it’s one level of the game or another. 

“It’s a game of football in Australia, and you’re watching it. You’re not sitting there saying, I’m watching a branded this competition or a branded that competition. You’re just watching football. And you’re understanding instinctively and inherently and culturally that it’s just, yes, it’s a division below at the moment. You might be in it next year. But right now, it’s just a division below.” 

All in all, the Australian Championship will be a positive and necessary change in Australian football, even if it does carry some challenges. While issues like financial sustainability and travel remain concerns, the long term benefits will outweigh the potential risks.

Ultimately, the launch of the Australian Championship marks an important and exciting milestone in Australian football, and will help to improve the game in various ways. 

It is an exciting time to be involved in football in the country, as the growth, identity and community engagement will bring the best out of the Australian Championship, a feature that has been overlooked for far too long in this country and to revive that is a necessity.

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