DFL Deutsche Fußball Liga, the organisation that operates the Bundesliga and sports and entertainment technology provider Deltatre, are looking to expand their joint sports technology subsidiary Sportec Solutions.
DFL and Deltare have plans for Sportec Solutions to take a global focus. The match data and sports technology company will sell its services to international leagues and media outlets in the future.
Sportec Solutions will continue to innovate via expanded data processing, match data products and performance indicators.
The company has recently introduced data features such as xGoals and Speed Alert, which were developed in collaboration with the DFL’s official technology provider, Amazon Web Services.
“The expansion of Sportec Solutions reinforces the DFL’s ambition to play a leading global role, also with reference to media, technology and match data,” DFL CEO Christian Seifert said about the expansion.
“Looking at match data specifically, the possible uses in sports and media analysis will continue to develop rapidly.
As innovation leaders, DFL and Sportec Solutions will provide new impetus to these areas.”
Sportec Solutions was founded in 2016 and acts as a service provider for Bundesliga and Bundesliga 2, assisting with the technical infrastructure for goal line technology and the video assistant referee.
“The pace of development and innovation from Sportec Solutions has been extraordinary. The partnership has been productive since its inception,” Deltatre CEO Giampiero Rinaudo said.
“We’re committed to expanding the service to other leagues and federations around the world in collaboration with the DFL – and to helping players, clubs, fans and broadcasters gain unparalleled insight into the sport they love.
“Deltatre’s further investment underlines our belief that data collection, distribution, and analysis are all fundamental parts of the fan experience evolution.
“This agreement positions Deltatre as the technology partner of choice for sports organizations that want to control their own event data and associated monetization opportunities.”
Sportec Solutions is also responsible for DFL’s official match data. This includes analysis, storage and distribution of the data. The company also manages historical data from the Bundesliga in its maintenance of the official Bundesliga archive.