Sustainable fan engagement made possible by Energy Floors

Energy Floors

As the world looks to find way to be ‘greener’, sport is no exception. With many critics surrounding the carbon footprint of merchandise manufacturing and travel, new technologies could help offset the energy usage of stadiums, by means of fan engagement.

Energy Floors, a technology firm based out of the Netherlands, has tapped into the market of using pedestrian kinetic energy to produce clean power for stadiums and other venues. Kinetic energy is moving energy when humans walk, jump, run. Venues such as clubs, footpaths, and stadium concourses generate a lot of foot traffic, and this kinetic energy is absorbed by the concrete, pavement, or other surface. But what if that absorbed energy could be used to power the sound system, the floodlights, or the food stalls?

The Dutch company has been operating for the last 15 years – allowing clubs, parks, and even cities to develop sustainable, clean energy.

Energy Floors have partnered with the band Coldplay, installing temporary dancefloors at their concerts, allowing patrons to dance on the kinetic tiles below, generating clean energy throughout the show.

Energy Floors make the most out of high-traffic areas. In the case of stadiums, places such as entrances and exits, as that is where everyone must go through, with guaranteed movement. The footwells of seats is the other. When a goal is scored, pandemonium ensues. Jumping around, running down rows to hug the team in the corner, or hugging friends in the stands. It is where the most explosive energy can be produced. Not to mention, those whose legs bob up and down due to the stress of the game will inadvertently add to the kinetic energy released into the tiles.

With the cost of fuel and energy prices exponentially growing, both the public and businesses look to scramble for cheaper alternatives in the long run, with sustainable and renewable energy sources also offering the ability to promote themselves as a green club.

Dutch football giants Feyenoord in the Netherlands were one of the first clubs to introduce this technology into their clubs. The Rotterdam-based club and business joined forces, installing the kinetic energy tiles at areas of high traffic within ‘Rotterdam Stadium De Kuip’. This was a great success to both Feyenoord and Energy Floors, as well as the tens of thousands of visitors to the stadium. The concept of generating electricity just by walking on plates is a revolutionary idea and many are excited by the concept, and its potential applications.

A single adult walking on these kinetic plates creates two watts of energy, and up to 20 watts when jumping. Then considering the nearly 52,000 seats in the Rotterdam De Kuip that has thousands of people walking and jumping around the stadium – the kinetic energy absorbed by these plates is enormous!

The kinetic energy plates can also analyse data and benefit football clubs and other businesses who install these in their venues. The measurement of energy data can showcase to clubs which areas of the venue are the most visited, what parts of the game are the busiest around the stands, or the concourses etc.

Even during goals, it can figure out what certain level of energy is generated from fans. Finding places in the stadium that create more energy during a match can go a long way to determine repair and preventative maintenance for stadium crews. For instance, the ‘ultras’ area of Feyenoord’s fans will undoubtedly use more energy throughout the match, as they jump around and chant throughout the entire 90 minutes. This can lead to a greater focus of ensuring the structural integrity of the stadium is upheld.

Furthermore, it is a new direction in which fans get to be a part of the success of their football club. Supporting their own club in this way is beneficial to the environment, as it reduces costs for their club. The engagement of the fans has found new potential in kinetic.

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Clublinks Named Venue Operator for New Sports Centre

Venue manager company, Clublinks have been appointed by the Sport and Recreation Victoria as the venue operator of the new Bundha Sports Centre, an indoor sports centre in the heart of Melbourne’s inner north.

The new sports centre will officially open in early 2026, with four competition standard basketball, netball, and volleyball courts, a multi-purpose futsal court, a large gymnasium, cafe and lounge area and other community spaces.

Clublinks will operate the centre in the iconic Fitzroy Gasworks precinct in a long-term agreement, utilising their expertise in maintenance and asset renewal programs as part of the centre’s operation.

Clublinks CEO, Anthony Lawrence stated they are delighted to be given the opportunity to deliver brilliant customer experiences that align with the quality of the Bundha Sports Centre.

‘We are excited to facilitate opportunities for the community to participate in sport, recreation and fitness at this beautiful facility,” he said via press release.

“While Bundha is primarily a sports centre, it will deliver wonderful connection, unity and community benefit to Melbourne’s inner north.”

Construction of the Bundha Sports Centre was announced last year, Development Victoria released a statement reading the $54.5 million project would be delivered by a range of local and businesses and suppliers.

Additionally, the Victorian Government invested $49.5 million into the centre, complemented by a $5 million contribution from Yarra City Council.

In this partnership with Sport and Recreation Victoria, Clublinks will also reinvest a portion of the centre’s profits to enable access for a range of programs and initiatives promoted towards community members’ participation in centre activities.

Clublinks are also conducting an Expression of Interest process for local sports and associations looking to join the centre once it opens early next year.

It is hoped Clublinks’ new role in the Bundha Sports Centre will allow more people in the inner west to experience the benefits of the facility to grow their teams, programs and competitions once it formally opens.

Clublinks have a reputation in venue management capability in Victoria, currently operating the Northcote Aquatic and Recreation Centre and Narrandjeri Stadium in Darebin as well as other sports venues across Australia.

Wellington Phoenix and OPPO Extend Deal into Fifth Season

The Wellington Phoenix have confirmed they have renewed their agreement with OPPO for a fifth season.

OPPO are a principal partner of the Phoenix, and have been backing the brand since 2021 when they became front-of-shirt sponsors for the men’s team during their second season in the A-League.  

In 2022, they further confirmed their support for the club when they teamed up with the Women’s as well. They have now been sponsors for both the men’s and women’s sides for the past three seasons. 

In the upcoming 2025/26 season, the OPPO logo will be on the front of the women’s home shirts, and will appear on both of the men’s alternative away kits. The new women’s home shirt design was revealed on the 25th of September, and the new men’s design will be revealed in the next few weeks. 

OPPO New Zealand, Morgan Halim managing director said that the partnership renewal is a proud highlight in the company’s history.  

“OPPO first came on board during a challenging period for the club, and since then we’ve grown together from supporting the women’s team to celebrating unforgettable moments across both sides,” she said via press release

“For us, football is about more than sponsorship, it’s about backing a game that inspires and connects communities across New Zealand.

“This extension also comes as OPPO deepens its national commitment to football. 

“We’re excited to be part of another season and to keep bringing fans closer to the action through OPPO innovation and storytelling.” 

Wellington Phoenix General Manager, David Dome has celebrated the extension.

“OPPO New Zealand have backed us through thick and thin and have been incredible principal partners,“ he said via press release.

“They came on board when we needed them most in 2021 when the men were forced to play a second straight season in Australia as a result of the COVID pandemic. 

“OPPO have since played a major role in the rise of the only professional women’s football team in New Zealand, and are now staunch supporters of both our A-League teams.

“Together we have helped OPPO’s brand grow in Aotearoa and we can’t wait to see what we can achieve in the fifth season of our partnership.”

This renewed collaboration shows the commitment between the two brands to improve and support the Wellington Phoenix on and off the pitch, and will continue to strengthen their longstanding partnership. 

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