The strategic deal Pepsi MAX as the club’s Official Soft Drink Supplier, permitting PepsiCo products to be stocked in the various retail points of the stadium, as well as company branding on venue assets like LED boards and digital menus.
PepsiCo and Roshn Saudi League collaborate to increase fan base
The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its …
Lay’s becomes primary sponsor of Saudi Women’s Premier League
As part of a three-year cooperation between the Saudi Arabian Football Federation (SAFF) and PepsiCo, the Saudi Women’s Premier League …
PepsiCo and EA Sports FC join forces on global deal
Leading food and beverage companies Pepsi, Gatorade, and Lay’s will work with EA Sports as part of a strategic partnership …
UEFA to hit milestone with PepsiCo in Champions league 2024-27 cycle
UEFA has announced that PepsiCo will be the first UEFA Champions League partner of the new three-year cycle, renewing with …