YD Entertainment adds Global Stadium for real-time noises

Liam Watson

YD Entertainment has added a Global Stadium to SportsTv in Portugal, offering more realistic crowd reactions for the country’s top-flight Primeira Liga.

Portugal’s major sports channel will feature more accurate crowd noises as broadcasters continue to find ways to generate atmosphere during games.

Global Stadium can be found via the SportTv app on IOS and Android devices. This is where fans can select and send sounds that they would make as if they’d be at the game.

A variety of noises including cheers, boos, chants, applause and protest sounds can be sent and played immediately for the live TV broadcast – for events like goals, penalties and key referee decisions or match-changing actions. There is even the ability for these sounds to be played over PA systems.

Global Stadium uses Artificial Intelligence to dissect the number and popularity of sounds accumulated, so that it is represented as best as possible. In situations where teams are chasing a goal or gaining heaps of momentum, the volume of noise will change accordingly.

If a large amount of fans are cheering for a team, this will be heard loud and clear. If some are cheering and others booing, it will be balanced out proportionally and will increase the volume of the most signals coming in.

Global Stadium collects a whole range of data that can see where fans are sending in sounds from and these reactions can be communicated back to the players.

“Our patented technology is ready to be rolled out in stadiums, studios and elsewhere,” Edmundo Nobre, Chief Operating Officer of YD Entertainment said.

“Our product roadmap will allow for even more remote fan interaction with the arrival of new network capabilities like 5G”.

While fans are unable to attend games for the time being, YD Entertainment’s addition of Global Stadium is another innovative step forward as games continue to be behind closed doors.

“We are excited about these first steps in massive multiplayer online interactions,” John Hagie, Managing Director of YD Entertainment said.

“This is the right moment to be building engagement among fans who are viewing events in their homes or on the move.”

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Celebrating Ability Workshop Scheduled for December

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Image credit: Football Victoria

The Celebrating Ability event will take place at The Home of The Matildas on Saturday, December 6.

The event promises an interactive day of learning and connection, featuring group workshops, the launch of Football Victoria’s new Disability Football Framework, and club education sessions with Aspect to promote inclusion across all levels of the game.

The Celebrating Ability event will offer a completely free, in-person opportunity for clubs to explore the space and take part in the celebration of the International Day of People With a Disability (IDoPWD).

The day will include:

Launch: Football Victoria will officially unveil its Disability Football Framework on December 3

Workshop: Clubs can learn how to start and run an All Abilities program

Education Session: Delivered by Football Victoria’s partners, providing practical guidance and support

Engagement: Attendees will gain insights from guest speakers and have the opportunity to connect with other clubs, coaches, and administrators

Event Details

Date: Saturday, December 6, 2025

Time: 10:00am – 1:00pm

Where: The Home of the Matildas, Sports Drive, Bundoora, 3083

Registration: Registration is required. Please use the link below to secure your place

This event offers an excellent opportunity for clubs across Victoria to engage, learn, and celebrate ability. Clubs are encouraged to share this opportunity with anyone who may be interested.

The Digital Playbook for Football Finance: Miagen’s Approach

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Image credit: PeopleImages / Shutterstock.com
Bringing Technology into Football Finance

Miagen, an Irish financial technology and analytics company, helps organisations plan and manage complex operations with data-driven solutions. Its SportsGen platform brings that same expertise into football, giving clubs the tools to manage their finances, optimise revenues, and stay compliant with regulations in an increasingly challenging environment.

Football clubs today are more than just sporting teams, they are multi-million-dollar businesses. To succeed on and off the pitch, they need accurate forecasting and clear insight into risk. SportsGen addresses this need by bringing together data from across a club’s operations into a single, easy-to-use system. It integrates ticketing, broadcasting, merchandise, sponsorships, and player contracts, giving club leaders a real-time view of their financial position.

By replacing spreadsheets and fragmented reports, SportsGen allows executives to see current and projected performance at a glance. Decisions about transfers, budgets, or commercial deals are based on data rather than guesswork. At the same time, finance teams spend less time on manual reporting and more time focusing on strategy and long-term planning.

Smarter Decisions and Revenue Growth 

SportsGen also allows clubs to model different scenarios. Managers can simulate the financial impact of wage changes, major transfers, or different league outcomes. Each scenario shows how income and spending would change, helping clubs understand the consequences of their choices before committing. This predictive capability is vital for clubs operating under financial fair play and other sustainability rules.

The platform doesn’t just control costs, it helps clubs grow revenue. SportsGen analyses matchday attendance, ticket pricing, merchandise sales, and sponsorship performance to spot opportunities and underperforming areas. Clubs can adjust pricing, design promotions, and maximise income, all while keeping their financial model stable and transparent.

With SportsGen, clubs can also plan several seasons ahead. Executives can forecast future wage growth, transfer spending, and commercial income to ensure alignment with long-term goals. Linking financial outcomes to sporting objectives allows clubs to grow in a disciplined, sustainable way, reducing the risk of overspending or breaking league regulations.

Financial Discipline Made Simple

SportsGen is essential for compliance and risk management. Football governing bodies have tightened rules on profitability and spending, and clubs need clear insight to stay within those limits. The platform continuously tracks key ratios, such as wage-to-revenue and debt-to-income, and sends alerts when a club approaches risk thresholds. This helps managers take action before problems arise, supporting long-term stability and stronger governance.

The system is highly adaptable, working for clubs of all sizes. Larger clubs benefit from its ability to scale across complex, global operations, while smaller clubs gain accurate, reliable financial control. Miagen’s experience in industries like aviation and logistics ensures that the platform can manage complexity while maintaining speed, accuracy, and accountability.

The rise of platforms like SportsGen marks a new era in football management. Finance, analytics, and technology have become central to how clubs operate. With accurate data and real-time forecasting, decisions can align sporting ambitions with financial realities. Miagen helps clubs stay competitive both on the field and in their financial management.

Conclusion

SportsGen represents a major step forward in football finance. It gives clubs the tools to manage revenue, control costs, comply with regulations, and plan confidently for the future. By combining technology, analytics, and financial expertise, Miagen helps clubs replace guesswork with informed decisions, supporting sustainable growth and long-term stability in a complex, high-stakes industry.

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